Remove 2014 Remove Marketing Remove Roadmap Remove Vision
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Journey to Success: The Seven Pivotal Purposes of Product Roadmaps

The Product Coalition

If you do things that are purposeful, you’ll eventually be successful.” — Howard Schultz Several years ago, I found myself in a heated discussion about product roadmaps with a client. So as he leaned across the table and looked me in the eyes, he demanded, “Explain why I need a product roadmap.” Why not, indeed?

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The “Why” Behind Your Product Roadmap

bpma ProductHub

By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. Roadmaps are great at showing a direction, but they often don’t tell the story of “why.” And while strategy and Roadmaps set the direction, they are not enough to deliver results.

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Driven by Purpose: The Secret Behind Successful Products

The Product Coalition

To grow our customer base and market share? Product managers must articulate what success looks like for a product and rally a team to turn that vision into a reality. Less effective marketing: Marketing a product without a clear purpose can be challenging. How should I respond? To generate profit? Are you in yet?

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Position Products Perfectly, Prototyping Properly: Product Management Alphabet Aerobics

The Product Coalition

The track gained renewed attention in 2014, when Daniel Radcliffe, performed the entire song flawlessly on the Tonight Show with Jimmy Fallon. link] In the original song the lyrics, every two lines move to the next letter of the alphabet.

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What we learned moving sales and product upmarket together

Intercom, Inc.

We created our first sales function in 2014 and in the busyness of building out the team, we had little time to reflect on how our experiences on the frontline of sales could add value to our product roadmap. Trial and error: adding sales input to the product roadmap. The same goes for your sales team.

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Sustainable Pace in Product Management

Roman Pichler

These include interviewing users, working on the product roadmap, updating the product backlog, engaging with the stakeholders, and working with the development team, to name just a few. That’s the responsibility of the Scrum Master, development team, and marketing stakeholder respectively, not yours.

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Method to the Product Madness

The Product Guy

When I joined Wetu in 2014, I was the 7th employee, we had just over 100 companies using our software, we were exclusively available in Africa, and the product was already 5 years old. As the first and most senior PM, I recognized the need to clarify vision, formalize processes, and set a proactive agenda moving forward.