Remove 2014 Remove Marketing Remove Roadmap Remove Strategy
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The “Why” Behind Your Product Roadmap

bpma ProductHub

By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. Roadmaps are great at showing a direction, but they often don’t tell the story of “why.” Their teams are aligned on a strategy that is supported by specific objectives and resources.

Roadmap 188
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Journey to Success: The Seven Pivotal Purposes of Product Roadmaps

The Product Coalition

If you do things that are purposeful, you’ll eventually be successful.” — Howard Schultz Several years ago, I found myself in a heated discussion about product roadmaps with a client. So as he leaned across the table and looked me in the eyes, he demanded, “Explain why I need a product roadmap.” Why not, indeed?

Roadmap 118
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How to Reduce the Product Backlog Size

Roman Pichler

Over time, products can serve an increasingly heterogeneous market and provide a large number of different features, some of which may not be used by all users. If you complement your product backlog with a product roadmap , you can do two things: First, you can use the upcoming roadmap goal to scope your backlog.

Roadmap 198
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Driven by Purpose: The Secret Behind Successful Products

The Product Coalition

To grow our customer base and market share? By providing a more ethical alternative in the smartphone market, Fairphone embodies a strong purpose: to drive change in the industry and show that a more sustainable, fair approach is possible and viable. Sweat broke out as I panicked, exacerbated by the nuclear summer outside.

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What we learned moving sales and product upmarket together

Intercom, Inc.

We created our first sales function in 2014 and in the busyness of building out the team, we had little time to reflect on how our experiences on the frontline of sales could add value to our product roadmap. Trial and error: adding sales input to the product roadmap. The same goes for your sales team.

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Sustainable Pace in Product Management

Roman Pichler

These include interviewing users, working on the product roadmap, updating the product backlog, engaging with the stakeholders, and working with the development team, to name just a few. That’s the responsibility of the Scrum Master, development team, and marketing stakeholder respectively, not yours. Share the Work.

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How Minimum Viable Products & Features Helped Me Write My New Book

Roman Pichler

My first MVP had little resemblance with the finished product: I used my product strategy and roadmap workshop as the initial minimum viable product. This helped me better understand which strategy and roadmap-related challenges product managers commonly experience and which advice is helpful for them.

Books 145