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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. According to Jamie Levy, the main tenets of a UX strategy are business strategy, value innovation, validated user research , and frictionless UX. A UX strategy is a plan that guides product design and development. Book the demo!

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The Testing Mindset – How to Find Product/Market fit

Mind the Product

You have to invest skillfully to test these assumptions. The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Chaos Report 2015.

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Prioritizing Features; Three Questions About Product Management; SiriusDecisions 2015 Summit

Good Product Manager

One of the key responsibilities of a product manager is to decide what features and enhancements should be added to an offering. It’s fairly common for product managers to come up with their own spreadsheets or formulas to do this evaluation. Three Questions About Product Management. SiriusDecisions Summit 2015.

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Top Challenges for Product Management; Priorities for Product Management Leaders for 2015; Buyer Personas in Action

Good Product Manager

Top Challenges for Product Management. At SiriusDecisions, we’ve recently been conducting research into the top priorities of product management leaders. We’ll be sharing more results from the survey in the “Priorities for Product Management Leaders for 2015″ webcast.

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Your Guide to User Behavior Analytics (UBA) for SaaS

Userpilot

Read on to also find tools that can help you collect data, identify trends, and engage users to set your product growth on the right path. UEBA is a newer, more comprehensive rendition of UBA introduced by Gartner in their 2015 marketing guide. UI/UX optimization. UBA vs. UEBA: What is user and entity behavior analytics?

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What is customer advocacy marketing?

Antwak Blog

Customer advocacy is the type of marketing where you ask your present customers to discuss or talk about your brand and its products which they used. In a survey, it was found that more than 88% of the customers research online before buying. AntWak videos tell how to make customer advocacy marketing big in 2021.

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How I treat creative copy like a product—using data

Mixpanel

It’s a product unto itself. And just like a product process, you need data to create something great. From customer research to monitoring and iteration, good copywriting is rooted in data. Start with customer research. You wouldn’t build a product without doing customer research and validating your idea.