How JustGiving Crowdfunding Went From an Idea to £100m in Five Years
Mind the Product
MAY 25, 2018
In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes. JustGiving was a well-known brand, but firmly associated with registered charities. 2014 – Testing and Growing the Team.
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