2016 Branding Differentiation 
UX Planet
MAY 27, 2025
For decades, banks competed through branch locations, branding and fee structures. The apps design, tone and overall feel should work in harmonytelling a clear, authentic story that reflects the brand and resonates with users values. Brand Authenticity Wins People can spot inauthenticity online from miles away.
Lenny Rachitsky
FEBRUARY 25, 2025
At Headspace back in 2016, we had established our product roadmap and success metrics and our mission and vision, but teams were still confused about why we were working on the projects we chose. Uniqueness of levers: Assess if the levers can have a unique and differentiated experience as a result of being built by the team/company.
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Sachin Rekhi
APRIL 12, 2020
Hamilton published this work in 2016 after a career of working with over 200 clients as a strategy consultant, including Netflix, Spotify, and Adobe. Hamilton narrowly defines a successful strategy as creating a route to persistent differential returns for your business.
Mind the Product
SEPTEMBER 25, 2017
Five years ago, including embedded analytics in an application was a powerful way for product teams to differentiate their applications, reduce customer churn, and charge more for their products. When considering the value of analytics relative to their products overall, survey respondents estimated the value at 54%, up from 45% in 2016.
Mind the Product
FEBRUARY 23, 2017
Design Disruptors was released by InVision in 2016. Jenine says that passion, interest, and authenticity are the biggest differentiators. Chris explains that designers will be more responsible for things like nuances in a visual design, interactions, or brand experience. Do we need Both?
Userpilot
AUGUST 8, 2024
They include the differentiation , quality, cost , focus, service, pioneer, niche, challenger, equivalence, requests-based , and upselling strategies. Differentiation strategy The differentiation strategy focuses on setting your product apart from its competition by highlighting its unique features.
Intercom, Inc.
SEPTEMBER 15, 2022
Back in 2015 or 2016, I was studying in London, doing a master’s degree in business psychology. I ended up running an experiment-based dissertation where I assessed how emojis could change people’s interpretations of branded messages. Keith Broni: Oh, this is a long and very amusing story.
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