Good Product Manager

OCTOBER 30, 2016

Three Tips for Aligning Product Management and Product Marketing. In this post on the SiriusDecisions blog — Three Tips for Aligning Product Management and Product Marketing — I share three practical tips for aligning product management and product marketing that came up in these sessions.

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Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. — Jeff Lash (@jefflash) March 10, 2016.

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The Product Coalition

MAY 11, 2020

Photo by Johannes Plenio on Unsplash Enterprise Product Managers are a bit different compared to the others. One particular issue that I often see is, whether to scale up a product quickly or not. Product Manager usually have pretty limited knowledge about engineering stuffs.

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Good Product Manager

JANUARY 29, 2017

I’ve got a few exciting things going on right now so here’s a quick update… Establishing a Product Management Function. Through my work at SiriusDecisions, I’ve been helping several organizations that are setting up product management for the first time. Survey: Product Management Tools.

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Good Product Manager

JANUARY 29, 2017

I’ve got a few exciting things going on right now so here’s a quick update… Establishing a Product Management Function. Through my work at SiriusDecisions, I’ve been helping several organizations that are setting up product management for the first time. Survey: Product Management Tools.

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bpma ProductHub

DECEMBER 12, 2016

The Boston area may just be the best place to be a product manager today. Bloomberg compared states based on R&D, productivity, high-tech density, concentration of STEM* employment, science/engineering degree holders, and patents with other areas. Reason #2: One of the highest concentrations of product managers anywhere.

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Userpilot

JANUARY 29, 2021

An excellent user engagement strategy can have a ripple effect on what product marketers’ care the most about: Make your users see the value of your product and its features during the free trial. Stop users from only signing up and then never using the product. No matter how fast you run, you will never reach it.

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Mind the Product

JULY 14, 2020

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016, her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. The Product Experience is hosted by Lily Smith and Randy Silver.

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Userpilot

JUNE 25, 2021

And that’s because of the Product Adoption Curve. The Product Adoption Curve shows how a product is adopted through multiple segments of the market. Understanding this lets you craft a product marketing strategy for every stage of product adoption. What is the Product Adoption Curve?

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Mind the Product

AUGUST 30, 2018

For the past 7 years Mind the Product has run #mtpcon in London and San Francisco and #mtpengage in Hamburg – the biggest and best product management conferences in the world. Mastering the Problem Space for Product/Market Fit by Dan Olsen. 20 Years of Product Management in 25 Minutes by Dave Wascha.

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Good Product Manager

FEBRUARY 8, 2016

Upcoming Events: Spring 2016. Product Marketing Community: The Toronto Conference (Friday, April 22): I’m very excited to be a keynote speaker and panelist at this first-ever conference, where I’ll be speaking on “Sorting Out Product Marketing and Product Management” and other product marketing related topics.

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Good Product Manager

FEBRUARY 8, 2016

Upcoming Events: Spring 2016. Product Marketing Community: The Toronto Conference (Friday, April 22): I’m very excited to be a keynote speaker and panelist at this first-ever conference, where I’ll be speaking on “Sorting Out Product Marketing and Product Management” and other product marketing related topics.

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Research Software Data Visualization Events User Testing 60

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. The Product Experience is hosted by Lily Smith and Randy Silver.

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Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. The Product Experience is hosted by Lily Smith and Randy Silver.

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Intercom, Inc.

MAY 16, 2018

Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin. In this article, you’ll learn how to: Understand the role of product marketing.

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Mind the Product

MAY 25, 2018

2016 – Accelerating Growth. The CMO formed a crowdfunding management team, comprised of leads in product, strategy, marketing, and technology. The strategy lead defined a version of startup metrics for pirates , where we had four key levers we could pull to accelerate growth, like acquisition and conversion.

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Mind the Product

JUNE 13, 2018

Ivy is currently the Vice President of Design for the Hardware Product Area at Google, which was officially formed in 2016. In 2017, she and her team launched a family of consumer hardware products ranging from smartphones to smart speakers, earning 26 different design awards. Joe Leech, Product Strategy Consultant.

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Mind the Product

MARCH 23, 2017

At Macromedia she was responsible for new products and businesses that leveraged the Flash Player. At Adobe, she led Product Management for all of the Design, Web, and Interactive tools including Dreamweaver, Flash, Indesign, and Illustrator. So what are you waiting for? Get those tickets now!

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Mind the Product

APRIL 11, 2018

Product-market mismatches occurred when Wriggle’s platform tried to hit the ground running in London. Petter Hanberger was a Wriggle product manager at the time and explains this new scrappy initiative. Wriggle’s campaign The Better Lunch Project circa 2016. Content Marketing. It was time to expand.

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Mind the Product

JANUARY 23, 2017

Aparna Chennapragada, Director of Product Management, Google. Aparna Chennapragada is a Director of Product Management at Google and Technical Assistant (TA) to the CEO. She most recently led the product development of Google Now, a digital assistant that proactively brings information to you through the day.

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Intercom, Inc.

MAY 26, 2021

What you do to get there is your strategy. Catherine Brodigan , Business Development Partnerships Manager, sees this value at work across the sales team. “As That North Star hasn’t changed since Intercom began. A North Star tells you where you want to go but it doesn’t tell you what to do to get there or how to do it.

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Mind the Product

MARCH 16, 2017

Josh also held roles leading product management for Zazzle, and product and engineering for RealJukebox and RealPlayer at RealNetworks. Janna is the CEO and co-founder of ProdPad, product management and roadmapping software for product people, an international speaker, as well as co-founder of Mind the Product.

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Research Software User Testing Product Research Workshop 75

Mind the Product

APRIL 18, 2017

Josh also held roles leading product management for Zazzle, and product and engineering for RealJukebox and RealPlayer at RealNetworks. Josh is a designer, author, coach, and product leader who has been creating digital products and services for more than 25 years including at Cooper at Luxr.

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Research Software User Testing Customer Experience Workshop 75

Mind the Product

APRIL 11, 2017

She also held product and design roles at Become.com and HighWire Press. Blade Kotelly Experience Strategy Lead, Sonos. At Macromedia she was responsible for new products and businesses that leveraged the Flash Player. So what are you waiting for? Get those tickets now!

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Sachin Rekhi

FEBRUARY 16, 2020

Mastering the craft of product management is no easy task. I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables.

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Pragmatic Marketing

APRIL 3, 2018

This model is growing fast: global revenue in the SaaS industry topped $43 billion by mid-2017, up 23 percent from 2016. Along with this rapid adoption comes a need for product managers and product marketers to re-imagine their roles. Customer churn is a big deal in the subscription-based revenue model of SaaS.

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Bryce York

NOVEMBER 27, 2016

Sean also popularized the term product/market fit and coined the term growth hacking. The days of traditional interruption marketing are dead. Universities mightn’t have noticed, but marketing success isn’t measured by impressions and exposure anymore. How do you measure the cause of growth? … decade?

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UX Studio: Product Management

SEPTEMBER 16, 2021

Building our own digital products gives our UX team a unique perspective and priceless experience related to strategy, design, and user experience. We adopt the best practices, and we apply them when designing our clients’ products. . It offers product strategy, design, and development services.

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Intercom, Inc.

APRIL 22, 2019

How did you all get to product-market fit ? Rick : I heard a great analogy that when you’re in pre-product-market fit, you can feel like you’re in a desert. “When you’re in pre-product-market fit, you can feel like you’re in a desert. Rick : That shift came about around 2016.

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Good Product Manager

NOVEMBER 4, 2015

Upcoming Product Management Webcasts. I’m excited to announce a new series of SiriusDecisions product management webcasts I’ll be hosting along with my colleague Lisa Singer. These complimentary webcasts are focused on best practices for b-to-b product management leaders and product managers.

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Good Product Manager

NOVEMBER 4, 2015

Upcoming Product Management Webcasts. I’m excited to announce a new series of SiriusDecisions product management webcasts I’ll be hosting along with my colleague Lisa Singer. These complimentary webcasts are focused on best practices for b-to-b product management leaders and product managers.

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Userpilot

AUGUST 3, 2022

Solid messaging strategies are the key to grabbing your audience’s attention and nurturing their interest in your product. But how you can create a really good messaging strategy that will support your product marketing goals? You’ll also learn about the most common channels, plus some strategy examples.

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Intercom, Inc.

JULY 4, 2018

In the world of subscription-based business models, your product better deliver. Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to? Believing the best product always wins leads us directly to the second trap: ?being

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Business of Software Conference

FEBRUARY 16, 2021

5:02 James Avery, Kevel: And then so that, that gets up to like, 2016 17 we hadn’t raised any more money, we got back to profitability. So, like, in 2016 17, like, we closed like Ticketmaster and Bed Bath and Beyond, and wow, all these, like, large customers, and realize that we really had a big opportunity. until people scream.

Feedback Software 59

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Intercom, Inc.

JULY 4, 2018

In the world of subscription-based business models, your product better deliver. Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to? Believing the best product always wins leads us directly to the second trap: ?being

Marketing 165

Marketing User Testing Customer Experience Messaging 165

Userpilot

DECEMBER 23, 2020

Which product trends emerged in 2020 and are here to stay? What are the biggest trends in Product for 2021 you must implement into your Product Growth strategy? Who’s who in Product these days? And what new product growth terms made it to our dictionary? Trends to Watch In Product – Table of Contents.

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Sachin Rekhi

DECEMBER 26, 2019

In that past decade, I've authored 150 essays , mostly sharing everything I've learned about product management and entrepreneurship throughout my career in Silicon Valley. Video: The Art of Product Management. Product Management Career Ladders at 8 Top Technology Firms. quite the opposite.

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