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Top 10 Product Guest Posts of 2017

Mind the Product

We’ve already highlighted the Top 10 Product Talks from across our conferences and meetups, but not everyone wants to get up on stage to share, so now it’s time to look at the top 10 guest posts here on mindtheproduct.com. Prioritisation is a necessary evil of every product development lifecycle.

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What we Learned About Product Management in 2017

Mind the Product

As another year draws to a close, it seems appropriate to look back at some of the highlights of 2017, assess the progress we’ve made as a community, and examine how we’ve pushed the craft of product management forward. So here’s a look at what we learned in 2017 based on our most read posts of the year. Tools for the Job.

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Top 10 Product Insights You Should Have Read in 2017

Mind the Product

Nate Walkingshaw argues that it’s time to take the things we have learned from Agile and move on to new ways of working together to build products. Development might be faster, but that has no bearing on making the right product decisions, and working to realize real benefits. So do Your Customers. Burn down the burndown.

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). Two major obstacles stood in my way.

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Gina Gotthilf on growing Duolingo to 200 million users

Intercom, Inc.

If users don’t stick around, they won’t learn and inevitably won’t share Duolingo with their friends. As VP of Marketing and Growth at Duolingo through 2017, improving retention was the top priority of Gina Gotthilf. In her five years there, she helped take Duolingo from 3 million users to more than 200 million.

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How to launch a marketplace: A zero-to-one experience

The Product Coalition

I’d like to share a few product management insights from Synch, a company I co-founded in 2017, to help entrepreneurs who are launching new marketplaces. I will briefly walk you through my zero-to-one experience so that you can draw conclusions on what to do, what not to do. in the span of a few weeks.

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The future of customer acquisition with HubSpot’s Meghan Keaney Anderson

Intercom, Inc.

How do you keep up with such breakneck development? By building a nimble, swashbuckling team that relishes tackling new challenges on the high seas of marketing. During the course of her time there, she’s seen HubSpot grow from a small, plucky startup into a billion dollar household name.