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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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Discovering Solutions: Quickly Determine Which Ideas Will Work (And Which Won’t)

Product Talk

Visualizing discovery work with an opportunity solution tree has been a game-changer for both me and the teams that I work with. It’s a simple visual that packs a lot of power. From there, an effective team is doing two key research activities week over week. At the top, we start with a clear outcome. We need both.

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Food & Drink Apps: Using Industry Benchmark Data to Understand Changes in Mobile Customer Sentiment

Alchemer Mobile

Mobile apps in the Food and Drink category have experienced radical change these last few weeks. The COVID-19 pandemic has more and more people using app-based food delivery services, and QSRs are seeing an influx of mobile payments at their drive-throughs with the closure of dine-in establishments. Why is sentiment changing?

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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Inside the AI Revolution in Digital Banking UX: Case Studies, Data, and Strategic Takeaways

UX Planet

The shift was dramatic: global AI adoption rocketed to 78% of all organizations — up from just 20% in 2017 — while an extraordinary 91% of bank boards formally approved Gen-AI programs, according to NTT and McKinsey. The payoff is already visible in richer digital experiences, sharper personalization and faster, safer service.