Intercom, Inc.

JULY 11, 2019

Michael: Most people listening probably think of HubSpot as this inbound marketing company. We coined the term way back in 2006 when we founded the company, and a lot of our story, historically speaking, has been around marketing. Then a few years back we started building a CRM, which has done really well in the market.

Customer Experience 188

Customer Experience User Testing Customer Feedback Feedback Software 188

Intercom, Inc.

OCTOBER 13, 2022

For the past year, our product and engineering teams have been building game-changing features that will help you manage inbound support volume, make your work faster and easier, provide a high-quality customer experience, and help your customers get the most out of your product. Third, a new visual bot builder. Will the economy recover?

Feedback Software 118

Feedback Software Events Customer Communications Product launches 118

Mixpanel

JANUARY 12, 2023

Don’t write marketing copy without understanding the customer and their pain points. The same is true with marketing collateral. It can be incredibly insightful for early-stage companies to establish their positioning and product-market fit. I often use the Wayback machine to understand how similar products disrupted a market.

Data Visualization 115

Data Visualization User Testing Product Research Research Software 115

Userpilot

JULY 19, 2021

More than two-thirds of marketers responsible for customer experience compete solely based on customer experience, according to the 2017 Gartner Customer Experience in Marketing Survey. ConvertKit is an email marketing tool for creatives that does this. Combines marketing, customer service, sales, and CRM software.

Analytic Tools 98

Analytic Tools Research Software Reporting Tools Customer Communications 98

freshtrax

AUGUST 20, 2019

As the venue for the quickly approaching Rugby World Cup (RWC) in September 2019 and 2020 Olympic Games, Japan is gearing up for a great influx of inbound travelers. Q: btrax was lucky enough to help ADARA’s market launch event in 2017. Why did ADARA decide to enter the Japanese market at that time?

Travel 53

Travel Data Visualization Seminar Reporting Tools 53

DISQO

JULY 5, 2018

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. It’s not a rigorous practice by any means.

User Testing 40

User Testing Research Software Product Research Market Research 40

DISQO

JULY 5, 2018

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. It’s not a rigorous practice by any means.

User Testing 40

User Testing Research Software Product Research Market Research 40

Business of Software Conference

JANUARY 28, 2019

In this talk from BoS USA 2017, Paul talked about the important things to get right to set your company up well to turn your software into money. It was a terrible market to work in, 100s of publications were the same from you. Paul is returning to speak at Business of Software Conference Europe 2019 in Cambridge, UK in April.

Research Software 40

Research Software Feedback Software Customer Experience Magazine 40

Userpilot

JANUARY 10, 2022

In 2022, when the SaaS market is crowded with tons of similar products, the best ones are those who delight their customers regularly. Churn rates measure how many customers you’re losing every month, with high rates indicating issues in product-market fit or customer success. No worries! Churn rate. Customer stickiness score.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

DISQO

MARCH 6, 2020

It requires teams to gain insights directly from consumers through experimentation and prototyping, align to the actual wants and needs of the market, and accelerate time-to-market. Combining experimentation with market research. Look no further than Amazon. It’s not a rigorous practice by any means.

User Testing 52

User Testing Product Research Research Software Feedback Software 52

UX Studio

APRIL 6, 2023

They provide custom web design services that help clients achieve their brand and digital marketing objectives. Although Parachute can be described as a web design company, they also offer development and digital marketing services. Vadím Orlov and Anton Andreev set up Embacy in 2017.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

They provide custom web design services that help clients achieve their brand and digital marketing objectives. Although Parachute can be described as a web design company, they also offer development and digital marketing services. Vadím Orlov and Anton Andreev set up Embacy in 2017.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Brian Balfour

JUNE 20, 2017

So Susan Su, Head of Marketing at Reforge, dug in with the Patreon team to produce this amazing piece. Patreon projects that its payout to Creators will be $150 million for 2017. Ultimately, their two most basic criteria evaluate an inbound Creator's breadth of reach and depth of relationship with their audience.

Research Software 84

Research Software Onboarding KPIs User Testing Customer Experience 84

Andrew Chen

MAY 14, 2018

When you have a market that’s so big, where do you start? Adam: You wrote a great piece in 2017 outlining an economy where startups are getting cheaper to build but more expensive to grow. Andrew: Brian Balfour was previously the VP of growth at HubSpot, which invented inbound marketing and a bunch of other important concepts.

User Testing 71

User Testing Customer Experience Onboarding KPIs Data Visualization 71

Business of Software Conference

MAY 21, 2020

There’s inbound hiring and there’s outbound hiring. Inbound hiring is when the candidate comes to you. So, if you put up a job post on LinkedIn then that’s a form of inbound hiring as these candidates need to proactively apply to be considered for the job. Outbound hiring is the opposite.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Intercom, Inc.

MARCH 19, 2019

The best marketing in the world can’t help you if your product or service isn’t up to scratch. At Intercom we strive to drive a high viral growth rate by building products that bring to life what we’re marketing and selling – a personal way to connect with businesses in real time. Content marketing.

Customer Experience 166

Customer Experience User Testing Customer Feedback Strategy 166

Intercom, Inc.

AUGUST 12, 2021

Early in 2017, Dan joined the speech analytics startup TalkIQ, which would later be acquired by Dialpad, as their CEO. So, I’m well-versed in go-to-market motions, customer support, customer success, sales, and I think I’ve probably had every role under the sun along the way so far. Bobby: That’s great.

Analytic Tools 223

Analytic Tools Data Visualization Customer Experience User Testing 223

Intercom, Inc.

OCTOBER 29, 2020

I never had any plans to be at one company for that long, but I just kept doing new and different things there – I started in product management and then did a combination of product management and marketing and design. So huge, huge growth during that time. What fuelled your desire to go smaller? Or what are you?”

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Business of Software Conference

JULY 26, 2016

Shawn Anderson & Shane Corellian: Alternative Marketing, or “Oops I Did A Marketing” Ayat Shukairy: Why “Customer First” Fails & What To Do About It. Rahul Vohra: The Product-Market Fit Engine. Talks from BoS USA 2017. Talks from BoS Europe 2017. Eric Ries: The Startup Way.

Weak Development Team 70

Weak Development Team Data Visualization Customer Feedback Customer Experience 70

Revulytics

OCTOBER 19, 2017

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. In a healthy culture, all constituencies recognize the importance of balancing competing desires—they want to be heard, but they don’t have to win.”.

Roadmap 137

Roadmap Research Software Reporting Tools Analytic Tools 137