Remove 2017 Remove Messaging Remove Weak Development Team
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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams. However, these early efforts faced significant limitations.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams. However, these early efforts faced significant limitations.

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The three strands of brand authenticity

Intercom, Inc.

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. 1 Poor definition of value proposition and feature focus. While Squarespace and Ryanair manage to make this alignment look easy, the reality is anything but.

Branding 209
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Ask the Community: What’s a Mistake You Made Early in Your Continuous Discovery Journey?

Product Talk

Because discovery involves changing the way you work on an individual, team, and even company level, it’s all too easy to make mistakes and missteps. If you’ve already begun to develop continuous discovery habits, maybe one of these stories will remind you of something you’ve experienced somewhere in your journey.

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The 5 Most Lethal Mistakes in Product Development

BrainMates

Developing and launching a product only to have it fail is the complete antithesis of the “Fail Fast” innovation motto. You have just invested 1000s of work hours and millions of dollars in developing & launching this product. Now hold on a minute you might say, isn’t product failure just the inevitable cost of product innovation

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How Compare and Contrast Decisions Lead to Better Product Outcomes

Product Talk

As usual, the Mind the Product team hosted a phenomenal event. Teresa Torres presented ‘Critical Thinking for Product Teams’ at Mind the Product London on September 8, 2017. I’ve been developing a visual critical thinking tool that I want to share with you today. Nobody wanted to receive these messages.

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How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes. Initially we worked with a team from ThoughtWorks for 12 weeks. 2014 – Testing and Growing the Team.