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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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523: #1 change to make OKRs work for you – with Ben Lamorte

Product Innovation Educators

Ben shared insights about why many OKR implementations fail and how to avoid common pitfalls. For product managers, this means shifting conversations from feature lists and deadlines to measurable impacts and customer value. The beauty of this system lies in its flexibility and focus on outcomes rather than activities.

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Outsourced Software Product Development: A Comprehensive Guide

Arkenea

Whether you are a startup evaluating your first development project or an enterprise looking to optimize your delivery model, this article provides clear, actionable insights to make informed decisions. Prototyping and design: Wireframes, mockups, user experience flows. Conduct unit, integration, system, and user acceptance testing.

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What if you’re wrong? How to design for uncertainty

UX Planet

We want to believe our users are rational beings who will behave exactly as we expect. But users aren’t robots. So, if we can’t reliably predict user behavior, what should we do? It’s an iterative process that drives progress, one small insight at a time. Creating products for customers is a lot like creating ecosystems.

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The Top 5 Most Common Rapid Prototyping Mistakes

Speaker: Teresa Torres, Product Discovery Coach, Product Talk

If you work in digital products, you might think wireframes and mockups as a quick way to get user feedback on our designs. We need to know what to prototype and when, who to test our prototypes with, and how to conduct those tests in a way to get reliable feedback. June 19, 2018 1:30 PM PDT, 4:30 PM EST, 8:30 PM GMT

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Inside the AI Revolution in Digital Banking UX: Case Studies, Data, and Strategic Takeaways

UX Planet

A deep dive into how artificial intelligence is shaping the next generation of financial user experiences — through metrics, strategy, and real success stories Until recently, most banks and financial organizations treated artificial intelligence (AI) as tomorrow’s experiment. In the UK, NatWest’s AI assistant, “Cora,” handled 11.2

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3 Ways to Enlist Your Usage Data to Drive Product Development

Mind the Product

Recently, Gartner revealed its top predictions for IT organizations for 2018. A customer takes to Twitter to vent over a bug, and suddenly, a leader within the marketing organization is firing off urgent emails and then standing at your door. Twitter has the ability to make a mountain out of the proverbial molehill.

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Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. In this session, you'll learn: Practical insights to create user habits that stick. Actionable steps for building products people love.

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Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Personal experience with customers is the source of product management insights. Product managers need to look beyond UX to the entire customer experience through every step of the product life cycle. The missing element in many prioritization schemes is the impact of a new product or feature on customers.

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Harness Your Product Data: Better Understanding User Behavior Across Channels and Devices

Speaker: Kate Owens and Megan Bubley, SpotHero, Diana Smith, Segment, and Erin Franz, Looker

They thought their challenge was improving conversion rate, but found that it was really defining a single source of truth and understanding how to track users in light of their increasingly complex product. This is going to be a great session with lots of recognizable problems and insights into solutions.

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Interpreting your Qualitative & Quantitative Data through Storyboarding

Speaker: Tristan Kromer, Lean Coach, Kromatic

Storyboarding is a simple way to integrate Qualitative and Quantitative perspectives into a complete picture of how the user experience impacts the business model. In this session, you'll learn: How to integrate qualitative insights on user experience with a business model based on numbers.

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Embedded Analytics, Everywhere

Speaker: Dean Yao, Director of Marketing at Jinfonet

They also want to provide what their users ask for: reporting and analytics from within the context of the applications they are already using. Empower users with better data presentation and exploration for deeper insights into their data. September 20, 2018 11:00 AM PST, 2:00 PM EST, 6:00 PM GMT.

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Selling Data and Decisions to your Team

Speaker: Cait Porte, SVP Product and Customer Experience, Zmags

Talking to customers, working with key stakeholders in the business and convincing development that a feature is necessary can be a daunting task. Gathering feedback to uncover road blocks and objections. January 31, 2018 11 AM PST, 2 PM EST, 7 PM GMT. How to involve and align key stakeholders in prioritization discussions.

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5 Key Considerations for Top-Notch Product Dashboards

Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker

How do you know what your customers want? You’ll leave with a better understanding of where to begin on creating actionable, insightful dashboards. In this webinar, you’ll learn: Best practices in customer research when developing your dashboard. How to design your dashboard to solve your customers’ problems.