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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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Mobile Customer Response Rates Grew by 20% Last Year: New Data from our 2018 Benchmark Report

Alchemer Mobile

Customer centricity and customer experience management are the hot topics of this year’s business conversations. They need to be able to understand the analytics behind customer interaction and response rates so they can make data-driven decisions. 20% more customer feedback and a 91% response rate. Wrapping it up.

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Tools to Collect More Mobile Customer Feedback

Alchemer Mobile

Picture this: Your customer is about to hit “checkout” when the whole app crashes. As a product manager, you’re probably on the other end, watching the app user analytics roll in, wondering why shopping cart abandonment has suddenly spiked. Customers are dropping like flies and you have no idea why.

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Why you Should Start With Customer Insight

Mind the Product

Equally important, it requires confidence that the vision is aligned with the needs of the customers the company exists to serve. Organizations must develop a deep understanding of their customers to gain this level of confidence. Organizations must develop a deep understanding of their customers to gain this level of confidence.

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The Top 5 Most Common Rapid Prototyping Mistakes

Speaker: Teresa Torres, Product Discovery Coach, Product Talk

If you work in digital products, you might think wireframes and mockups as a quick way to get user feedback on our designs. We need to know what to prototype and when, who to test our prototypes with, and how to conduct those tests in a way to get reliable feedback. June 19, 2018 1:30 PM PDT, 4:30 PM EST, 8:30 PM GMT

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5 Reasons Why You Need a Customer Feedback Platform

Alchemer Mobile

By now, marketers and product owners in every space understand the importance of listening to their customers. Being available to gather and respond to customer feedback is becoming more the norm for most companies, but it doesn’t mean it’s getting any easier to take on alone. Your Customers Expect to be Heard.

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523: #1 change to make OKRs work for you – with Ben Lamorte

Product Innovation Educators

Ben shared insights about why many OKR implementations fail and how to avoid common pitfalls. For product managers, this means shifting conversations from feature lists and deadlines to measurable impacts and customer value. The beauty of this system lies in its flexibility and focus on outcomes rather than activities.

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Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. In this session, you'll learn: Practical insights to create user habits that stick. Actionable steps for building products people love.

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Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Personal experience with customers is the source of product management insights. Product managers need to look beyond UX to the entire customer experience through every step of the product life cycle. The missing element in many prioritization schemes is the impact of a new product or feature on customers.

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Harness Your Product Data: Better Understanding User Behavior Across Channels and Devices

Speaker: Kate Owens and Megan Bubley, SpotHero, Diana Smith, Segment, and Erin Franz, Looker

They thought their challenge was improving conversion rate, but found that it was really defining a single source of truth and understanding how to track users in light of their increasingly complex product. This is going to be a great session with lots of recognizable problems and insights into solutions.

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Interpreting your Qualitative & Quantitative Data through Storyboarding

Speaker: Tristan Kromer, Lean Coach, Kromatic

Storyboarding is a simple way to integrate Qualitative and Quantitative perspectives into a complete picture of how the user experience impacts the business model. In this session, you'll learn: How to integrate qualitative insights on user experience with a business model based on numbers.

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Embedded Analytics, Everywhere

Speaker: Dean Yao, Director of Marketing at Jinfonet

They also want to provide what their users ask for: reporting and analytics from within the context of the applications they are already using. Empower users with better data presentation and exploration for deeper insights into their data. September 20, 2018 11:00 AM PST, 2:00 PM EST, 6:00 PM GMT.

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Selling Data and Decisions to your Team

Speaker: Cait Porte, SVP Product and Customer Experience, Zmags

Talking to customers, working with key stakeholders in the business and convincing development that a feature is necessary can be a daunting task. Gathering feedback to uncover road blocks and objections. January 31, 2018 11 AM PST, 2 PM EST, 7 PM GMT. How to involve and align key stakeholders in prioritization discussions.

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5 Key Considerations for Top-Notch Product Dashboards

Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker

How do you know what your customers want? You’ll leave with a better understanding of where to begin on creating actionable, insightful dashboards. In this webinar, you’ll learn: Best practices in customer research when developing your dashboard. How to design your dashboard to solve your customers’ problems.