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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).

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Usability testing: the complete guide

UX Planet

Photo by UX Indonesia This ‘complete’ guide to usability testing follows an overview in my UX research methods playbook articles. Introduction If you’re responsible in some way for a digital product or system, you should be doing usability testing — whatever your sector, industry or role. Ok, that’s great for UX theory nerds.

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Future Food Tech: How Modern Is Changing the Way We Eat

The Product Coalition

Food tech is transforming the food industry by using cutting-edge technology to manage production, distribution, and consumption. When discussing food, technology is not the first thing that comes to our minds. Nevertheless, technology has altered every aspect of our life. Explore the article below for more.

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5 books every marketer should read in 2019

Intercom, Inc.

That’s why we have put together our first ever Intercom reading guide for 2019. We hope this collection of reads that moved us has the same effect on you and that in 2019 you find some nugget of wisdom here that meaningfully influences your thinking, your work or simply how you spend your time.

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The Top Mobile In-App Feedback Tools of 2021

Alchemer Mobile

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. In January of 2021, Quantum Metric secured its place as the first tech unicorn of the year with an above $1 billion valuation and a $200 million Series B funding round.

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The Power of Mentoring – DeVaris Brown on The Product Experience

Mind the Product

Diversity in Tech. The People Of Color In Tech article, Networking For Introverts. DeVaris talked about Using Playbooks to Drive Innovation at the Shift Dev 2019 Conference. * Review us on your podcast app so that we can use your feedback to be better. The different types of Product Manager. Quote of the Episode.

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What we Learned at #mtpcon San Francisco 2019

Mind the Product

David walked us through several methods of testing our assumptions using methods that don’t involve building the product upfront. He challenged us to run experiments, and use our influence as product people to test the business before building the products. Review your progress before it is ready. Don’t Just Test.