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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. Understanding the Problem Space The primary goal of market research is to validate whether a real problem exists and if customers truly care about solving it.

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TEI 283: 2020 Summit Lessons Learned – with Chad McAllister

Product Innovation Educators

After hosting the 2020 virtual summit for product managers and product VPs, I’ve been asked many times for my lessons learned: what made it great, what would I do differently, what advice I have, what I learned about launching a product, etc. What to do differently (mistakes and insights). Customer research. Communication.

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Gap Inc. Q&A: Leveraging Mobile Customer Feedback to Drive Business Decisions

Alchemer Mobile

In 2020, Gap Inc.’s s Consumer Insights team strategically collaborated with many other departments such as marketing, online, and store operations to share data and inform decisions based on changing customer preferences and behaviors. Nicole Lanni, Consumer Insights Manager at Gap Inc. For example, Gap Inc.

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How to Drive Mobile Customer Engagement and Increase Product Feedback

Alchemer Mobile

Instead, let’s cut right to the chase: Retargeting the right customers at the right time and in the right place is the ultimate key to driving mobile customer engagement. Now, it might sound like common sense to say, “just retarget your customers to boost engagement,” but let’s break down what this actually means.

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Monetization Monitor: Monetization Models and Pricing 2020

Customers demand—and suppliers offer—a diverse mix of monetization models for Software and Digital Services related to IoT Devices. However, many suppliers still struggle to get a full view of what’s being used by customers, what is owed to the vendors, and how a product is being used across the customer’s business.

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Media Apps: 2020 Mobile Customer Engagement Benchmarks

Alchemer Mobile

So, what can these brands do to capture, analyze, and act on these changing customer behaviors? Download the 2020 Mobile App Engagement Benchmark Report for Media Apps. The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market.

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Why Mobile Customer Feedback is More Important than Ever for Finance Brands

Alchemer Mobile

While we saw DAU (daily active users) stay pretty consistent for traditional banking apps since the pandemic hit, it spiked for budgeting apps and other mobile-first brands. If you’re one of these brands, I have a question for you: What are you doing to meet your customers where they’re at and collect their feedback?

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2021 Community Predictions

2020 was a year unlike any we've seen in our lifetimes. These challenges have pushed organizations to seek digital solutions to remain relevant and connect with their customers online. This year's edition includes: Insight from 21 top community experts. What can organizations do to ensure their business remains relevant?

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Why Product Managers Must Relearn Their Customers

Speaker: Janelle Estes, CIO, User Testing

So how do you adapt your product development process knowing that your customer's behaviors and expectations have completely changed over the past year? Integrating their feedback is the first step! In this webinar, you will learn: The critical areas during product design and development process when you need to reach out to customers.

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Monetization Monitor: Software Usage Analytics 2020

Organizations that place a premium on understanding product usage seem to have fewer hurdles to aligning price with value and are more in touch with their customers than organizations that don’t prioritize understanding product usage. Yet many software suppliers still struggle to get accurate insights into usage.

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2020 Database Strategies and Contact Acquisition Survey Report

Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

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Drive Employee and Customer Satisfaction with SLAs

Speaker: John Goodman, Vice Chairman, CCMC, Customer Care Measurement & Consulting

Technology has elevated every aspect of the customer journey. All aspects that is, but one: customer complaints. Too often, CSRs use technology as a crutch rather than a tool, and it's starting to show--57% of customer rage results are technology-based. and master customer rage for an insightful webinar on September 23rd.

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Upgrading Data Security in a Crisis

Speaker: M.K. Palmore, VP Field CSO (Americas), Palo Alto Networks

He will use a combination of industry insights through statistical observations and direct customer feedback to emphasize the importance of adopting new technologies to battle an ever changing threat landscape. Thursday September 10th, 2020 at 11AM PDT, 2PM EST, 6PM GMT. Preparing for crises that lead to security threats.

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Use Discovery and Delivery to Experiment Our Way to a New Normal

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

Right now in 2020, those plans might not be worth anything. When we focus on experimentation, small bets, and short feedback loops, we can create the kinds of products our customers will love. When we focus on experimentation, small bets, and short feedback loops, we can create the kinds of products our customers will love.

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Research Report: The State of Community Management

Customer Communities Elevate the Customer Experience. Online communities provide a wealth of benefits for organizations; they impact a variety of customer activities, boost engagement, and provide a range of transformative business services. External Communities Elevate the Customer Experience.