Alchemer Mobile

APRIL 21, 2022

The following data on mobile surveys and interaction and response rates is from our 2022 Mobile App Customer Engagement Report. At year end, interaction rates remained equal to what they were in 2020 at 26%. There was a 9% increase in the number of surveys sent in 2021 from 2020. Mobile interaction and response rate benchmarks.

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Product Research User Testing Customer Feedback Data Visualization 264

Alchemer Mobile

JULY 29, 2021

Customers want to be heard. Product feedback is the ideal way to hear from specific customers and understand their needs before they move to one of your competitors. Proactively gathering feedback allows you to quickly identify and solve their pain points. What is product feedback? What is product feedback?

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Feedback Software User Testing Customer Feedback Research Software 246

Alchemer Mobile

MAY 19, 2021

Now, more than ever, your customers want to be heard. They’re itching to give you feedback. To help you with this, we compiled a list of the top mobile in-app feedback tools of 2021. Mobile in-app feedback tools & solutions. mParticle is the customer data platform for brands leading the CX revolution.

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Feedback Software User Testing Data Visualization Customer Feedback 236

Alchemer Mobile

MAY 7, 2020

I’m going to take a wild guess and assume that you already understand the importance of mobile in-app feedback. You might already have a Voice of the Customer (VoC) program in place that you’re looking to improve, or perhaps you’re just trying to get started. Now, more than ever, your customers want to be heard.

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Roman Pichler

FEBRUARY 14, 2023

It achieves this by using sprints to create product increments, collecting feedback from users and stakeholders, and adapting the product with the insights gained. [1] Otherwise, you might ask the wrong people for feedback on the increments and hence draw the wrong conclusions. But don’t stop there.

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Product Research Feedback Software Research Software User Testing 384

Alchemer Mobile

SEPTEMBER 10, 2021

Through mobile, short surveys with specific asks (like feedback on a new feature) are effective and efficient. Surveys are the only qualitative source of info we really have about our customers—they are invaluable. In 2020, we found there was a 50 percent increase in the number of surveys sent by our customers.

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User Testing Feedback Software Product Research Customer Feedback 236

Alchemer Mobile

MARCH 26, 2021

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Instead, here are some tangible, actionable steps you can take back to your team today to build a stronger mobile customer experience that helps you stand out from the competition and build long-term customer value.

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User Testing Customer Experience Feedback Software Customer Feedback 257

Alchemer Mobile

APRIL 14, 2022

The following data and information on Media apps is from our 2022 Mobile App Customer Engagement Report. Expressed customer emotion. While the news cycle was less volatile in 2021 than in 2020, it certainly did not slow. Subcategories for Media Apps: News, Telco, Technology, Games, Sports, Music. Shifted emotions.

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Feedback Software User Testing Technical Review Customer Feedback 278

Alchemer Mobile

MARCH 24, 2022

While customer acquisition, ratings and reviews, and social proof are externally-visible success indicators of a brand, mobile app retention plays the biggest role in increased customer lifetime value and improved ROI. 90-day retention for the average mobile app falls between 20-30% ( Appsflyer 2021, MixPanel 2020).

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User Testing Feedback Software Customer Feedback Customer Experience 264

Userpilot

JANUARY 7, 2020

Roadmapping is a crucial part of every product manager’s role, but it’s safe to say a lot of PMs don’t particularly enjoy it. Luckily, there are some excellent product roadmap tools out there to help make it more bearable. In this article, we’re going to look at the most popular product roadmap tools. What will the roadmap show?

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Feedback Software Roadmap Customer Feedback User Testing 131

Alchemer Mobile

MARCH 29, 2022

In our 2022 Mobile Customer Engagement Benchmark Report , a study of more than 1,000 apps across a billion mobile app installs, we take a close look at apps in the Healthcare category. After a major MAU uptick in 2020 due to pandemic-driven lockdowns, many consumers continued their activity in mobile apps in order to manage care in 2021.

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Alchemer Mobile

MAY 21, 2020

2020 has been volatile for Finance apps. Apptentive published our 2020 Mobile App Engagement Benchmark Report for Finance apps in early March, right as COVID-19 hit North America hard. The data in the report is from FY 2019 and serves as a yardstick to help app publishers measure customer emotion and understand what’s changed.

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Alchemer Mobile

APRIL 12, 2022

The following data and information on Travel apps is from our 2022 Mobile App Customer Engagement Report. The Auto subcategory experiences less volatility in 2020, and saw 2021 benchmarks in-line with the year prior as a result. “When customers interact with our world-class employees, their satisfaction skyrockets.

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Travel User Testing Research Software Feedback Software 261

Alchemer Mobile

MAY 18, 2022

The following data and information on Business Services apps is from our 2022 Mobile App Customer Engagement Report. Others (like expense management or work collaboration) felt the investments they made in mobile in 2020 begin to pay off as the investment in remote work continued to be a priority. Expressed customer emotion.

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Data Visualization Reporting Tools Feedback Software User Testing 264

Alchemer Mobile

MAY 19, 2022

The following data and information on Utilities apps is from our 2022 Mobile App Customer Engagement Report. Collectively, mobile teams working in Utilities prioritized reaching a larger number of their customers to better understand what improvements they could make to their mobile apps to provide a better, more holistic customer experience.

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User Testing Feedback Software Data Visualization Customer Feedback 264

Alchemer Mobile

JUNE 24, 2020

As a result, 2020 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals. The coronavirus pandemic has pushed mobile to the core of the buyers’ journey, and in order to compete, product roadmaps must adjust to prioritize in-app engagement enhancements.

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Alchemer Mobile

MAY 12, 2022

The following data and information on Shopping apps is from our 2022 Mobile App Customer Engagement Report. Expressed customer emotion. Home apps: Mobile customer engagement benchmarks. Home consumers are eager to give feedback when asked. Family apps: Mobile customer engagement benchmarks. Consumer sentiment.

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Data Visualization User Testing Reporting Tools Feedback Software 264

Alchemer Mobile

MARCH 11, 2021

We’ve all seen it: Disgruntled customers taking to the app stores to gripe about something that has literally nothing to do with the mobile app experience. Unfortunately, app store reviews are often the only easily-accessible place (aside from social media) for customers to air their grievances. What kind of feedback do I want?

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Feedback Software User Testing Customer Feedback Customer Experience 173

Alchemer Mobile

APRIL 20, 2022

The following data and information on Shopping apps is from our 2022 Mobile App Customer Engagement Report. Pandemic-driven lockdowns drove hoards of new consumers into mobile Shopping apps in 2020, and in 2021, many stayed in mobile experiences rather than going back to in-person shopping. Expressed customer emotion.

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User Testing Feedback Software Customer Experience Customer Feedback 243

The Product Coalition

JANUARY 11, 2023

Leveraging the benefits of combining these two approaches, companies can maximize their insights and make data-driven decisions that are grounded in real-world understanding. This happened when I started to learn about UXR for the very first time back then in 2020.

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User Testing Product Research Data Visualization Customer Feedback 158

Alchemer Mobile

DECEMBER 31, 2020

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. 2020 Mobile App Engagement Benchmark Report. Revive Your Product Roadmap. VIDEO: Gap Inc. Learn how Gap Inc.

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Alchemer Mobile

APRIL 21, 2021

Education was one of the hardest hit industries in 2020. Education apps saw some of the worst retention rates in 2020, especially in annual retention (4% compared to the macro average of 35%). The lesson here is consumers were eager to share feedback when they were asked for it, especially when it meant not leaving the app to do so.

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DISQO

FEBRUARY 24, 2020

Today, we published the findings from our 2020 Product Management Insights Report , which highlighted the growing influence the product management discipline has over the toughest challenges facing organizations today, such as digital and strategic transformation.

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Data Visualization Reporting Tools Customer Feedback Artificial Inteligence 101

Alchemer Mobile

SEPTEMBER 10, 2020

In the first half of 2020, iOS and Google Play apps were downloaded 64 billion times, an increase of five percent year-over-year and 10 percent from the second half of 2019. Here are some common themes among the most successful lifestyle apps during this time: Quickly pivoting product roadmap and expanding services. Dating Apps.

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Product Talk

JANUARY 13, 2021

You can find previous years’ posts here: 2019 and 2020. And just like I encourage trios to share their discovery context before they share their roadmaps and backlogs, I’ll do the same here, before I talk about my plans for the year ahead. In 2020, we added two more courses, Defining Outcomes and Opportunity Mapping. Tweet This.

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Books Product Research Roadmap Feedback Software 209

Alchemer Mobile

AUGUST 27, 2020

If we’ve learned anything in 2020, it’s that flexibility is key to being a strong product manager – especially when it comes to the mobile experience. Customer behaviors and preferences are shifting daily – as are their emotions. By simply asking customers, “Why did you choose this score?”

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User Testing Product Research Feedback Software Research Software 246

Alchemer Mobile

DECEMBER 16, 2020

Between heavy increases in usage as well as staggering drops in economic activity, 2020 was a roller coaster for banks, insurance companies, budgeting apps, and everything in between. Measure and act on customer emotion. If you haven’t embraced a customer-centric approach to CX and feedback, it’s time to start.

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Finance Feedback Software User Testing Data Visualization 243

Alchemer Mobile

DECEMBER 21, 2022

Instead, let’s cut right to the chase: Retargeting the right customers at the right time and in the right place is the ultimate key to driving mobile customer engagement. Now, it might sound like common sense to say, “just retarget your customers to boost engagement,” but let’s break down what this actually means.

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User Testing Customer Feedback Feedback Software Product Research 130

UX Planet

MAY 27, 2025

Because todays users wont waittheres always a smarter, faster and more useful app waiting to take itsplace. Finance faces the same reality: bold, user-first design delivered through seamless digital platforms is what separates the leaders from those destined to become footnotes. billion in 2020.

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Alchemer Mobile

NOVEMBER 18, 2020

But in 2020, digital transformation as we know it barreled ahead at a dizzying pace—causing product and marketing teams to make fast, learn-as-you-go decisions impacting billions of dollars. In 2020, digital transformation changed from a feature on the roadmap to a means of survival. Take my BOPIS example.

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Alchemer Mobile

FEBRUARY 18, 2021

Back in May of 2020, we dug into the mobile data to reveal changes in DAU (daily active users) across different industries. An easy way to do this is by using gratitude as an opportunity to follow-up with customers and ask for feedback. In fact, a new “Helpfulness” category was added to Apple’s 2020 awards.

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Userpilot

NOVEMBER 26, 2019

2020 is fast approaching, and it’s important to make sure you have the best tools in place to start the year in the best possible way. We’ve rounded up some of the best user engagement tools for SaaS. As a result, user engagement tools have become increasingly important. What makes a good user engagement tool?

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Analytic Tools Feedback Software Data Visualization Customer Feedback 20

Intercom, Inc.

APRIL 29, 2020

As marketers, our job is to understand our customers – their hopes, their wants, their needs – and then communicate the value of our product in the context of their lives. At SaaStr Summit , I spoke about how businesses can adapt during these uncertain times by focusing on customer impact. Embracing a philosophy of change.

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Alchemer Mobile

APRIL 14, 2021

Media and Entertainment apps played a critical role in helping us get through 2020. News apps prioritized hearing from customers by prompting 32% of consumers for in-app surveys, higher than the macro average of 25%. Technology apps saw lots of consumers shifting emotions in 2020, with -8% shifted emotions vs the macro average of -4%.

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Feedback Software Research Software Technical Review User Testing 246

Product Management University

FEBRUARY 27, 2020

The B2B Product Manager Magazine February 2020. Product Release Schedule vs. Roadmap. The post B2B Product Manager Magazine February 2020 appeared first on Proficientz. This month we turn the spotlight on techniques for identifying higher value targets using personas and market segments, and the role of the solutions manager.

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Alchemer Mobile

MARCH 23, 2021

Retaining customers tends to cost less than acquiring new ones and offers additional benefits through improving overall lifetime value. App retention can also be used as a trust signal around how well your brand knows its customers. Below is the month-over-month view of consumer retention in 2020 for all apps included in the study.

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Research Software Feedback Software User Testing Data Visualization 216

Alchemer Mobile

MARCH 16, 2021

2020 reset the mobile app engagement playing field. In response, teams across all industries need to rethink their mobile feedback and engagement strategies to meet rapidly-shifting marketplace changes. Our 2021 report includes data from 1,000 iOS and Android apps with 5,000+ active users, with over a billion app installs evaluated.

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