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B2B Product Manager Magazine November 2020

Product Management University

B2B Product Manager November 2020 Issue. We hope your 2020 is winding down on a positive note, all things considered. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021.

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B2B Product Manager Magazine December 2020

Product Management University

B2B Product Manager December 2020 Issue. You’ve survived 2020 and demonstrated incredible resilience. Enjoy the B2B Product Manager December issue. Blog: High-Octane Product Management. Why Storytelling Skills For Product Management & Product Marketing Are Essential for Success.

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Product Owner Anti-Patterns from Job Ads

The Product Coalition

The Snitch, the Whip, the Bookkeeper, the Six Sigma Black Belt™ Like a job ad for a Scrum Master position, the equivalent for the Product Owner position also reveals excellent insight into an organization’s progress on becoming agile. Source : Scrum Guide 2020.

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Four top challenges UX teams face in 2020 and how to solve them

Userzoom

What are the top challenges that UX professionals will face in 2020 and what can we do to solve them? Centralized UX teams are decreasing as more UXers are embedded throughout the product line. 70% of CEOs now see UX and CX as a competitive differentiator, however budgets are remaining stagnant.

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Should Product Managers build mission-driven products?

BrainMates

For those companies that do this well it has a positive impact on their overall business success – through enhancing their brand (and hence sales) and through a greater ability to attract and retain talented staff. As a social entrepreneur with Full Time Lives and in my Product Management consulting work for Brainmates.

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Applying the ‘Target Customer Scenario Canvas’ to Cross the Chasm

The Product Coalition

As Kim Garst states in her quote, the fundamental principle to win first reference customers in the mainstream market is to target a specific niche market as your point of attack and focus all your resources on achieving the dominant leadership position in that segment as quickly as possible. Marketing Success Through Differentiation?—?of

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He helped shape WallStreetBets. Now Kevin Xu is betting on his own social app.

Mixpanel

Kevin Xu is an engineer-turned-product manager with experience at big tech companies like Google and Stripe. Under Sir Jack, I felt so much more free to talk about some of my more insane ideas, like GameStop back in October of 2020. They say write what you know. Why wouldn’t the same go for building apps?