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2021 Mobile App Engagement Benchmark Report

Alchemer Mobile

In response, teams across all industries need to rethink their mobile feedback and engagement strategies to meet rapidly-shifting marketplace changes. Today, we’re thrilled to release our 2021 Mobile App Engagement Benchmark Report. Brands shifted focus to improving long-term retention. What’s New in the 2021 Report.

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2021 App Retention Benchmarks

Alchemer Mobile

Recent marketplace fluctuations required brands to get creative in their app mobile engagement strategies. App retention can also be used as a trust signal around how well your brand knows its customers. As you act on your 2021 app retention strategy, here are the app retention benchmarks to aim for. App Retention in 2021.

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2021 Engagement Benchmarks for Education Apps

Alchemer Mobile

Education was one of the hardest hit industries in 2020. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Education category. But the category is broad, and consumer expectations and behavior varies dramatically between industries.

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2021 Engagement Benchmarks for Utilities Apps

Alchemer Mobile

Depending on industry (energy, manufacturing, security, et. issues with supply chains, global price drops, and budget constraints impacted each brand differently. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Utilities category.

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4 Finance App Requirements for 2021

Alchemer Mobile

COVID-19 hit finance apps with a one-two punch, and many brands are still adjusting to find their new normal. While we saw DAU stay consistent for traditional banking apps this year, DAU spiked for budgeting apps, insurance companies, credit score apps, and other mobile-first brands in the finance category.

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2021 Engagement Benchmarks for Personal Services Apps

Alchemer Mobile

Depending on industry, issues with supply chains, global price drops, and budget constraints impacted each brand differently. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Personal Services category. Consumer Engagement.

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2021 Engagement Benchmarks for Media Apps

Alchemer Mobile

In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Media and Entertainment category. But the category is broad, encompassing everything from news to games to sports, and consumer expectations and behavior varies dramatically between industries.