Product Talk
DECEMBER 18, 2024
Every single person that contributes to building a product, all of the makers in the room, we need to care about our customers, we need to make sure that what we’re building is going to work for them, and I want to introduce some ideas that will help you do that. What I saw was they were talking to customers periodically.
Product Talk
MAY 5, 2021
One of my goals for 2021 is to create short explainer videos for key concepts related to continuous discovery. They need to develop a shared understanding of who their customer is; what needs, pain points, and desires (collectively called “ opportunities ”) they have; and the context in which those opportunities occur.
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Product Talk
JUNE 2, 2021
It starts with focusing on the customer. The team isn’t likely to reconcile their personal preferences about what they should build, but they can find alignment by developing a shared understanding of what their customers need and want. They need to test their understanding by interviewing customers together.
Product Talk
OCTOBER 6, 2021
Recently, Hope Gurion walked through three scenarios where she argued teams might benefit from including customer segments on their opportunity solution trees. Scenario 1: Uncovering Potential Customers. Finally, the key insight that this team learned was that customer satisfaction across all three roles does not drive retention.
Speaker: Bruce McCarthy, Co-Author of Product Roadmaps Relaunched and Founder of Product Culture
Many times, when companies are building their product roadmaps, they are not properly accounting for customer validation. As a result, companies end up falling into a “Build, Ship, Build, Ship” culture that doesn’t consciously solve their customer’s pain points. November 9, 2021 at 9:30 am PDT, 12:30 pm EDT, 4:30 pm GMT
Intercom, Inc.
FEBRUARY 25, 2021
Most businesses design customer experiences from the inside out, based on what is best for the company, when they should be doing the exact opposite. Few people are as passionate about customer experience as Annette, the founder and CEO of consulting firm CX Journey Inc. How to put the “customer” in “customer experience”.
Product Talk
AUGUST 18, 2021
Good product discovery includes the customer throughout the decision-making process. Good product discovery includes the customer throughout the decision-making process. Good product discovery includes the customer throughout that process. If we are lucky, we might do some customer research at the beginning of the project.
Speaker: Liz Love, Chief Commercial Officer at ProdPad
As product managers, we all seem to experience similar pain points in our day to day lives. We all struggle with stakeholder conflict, constant feature requests, failed launches, unexpected outcomes, unhappy users, and complexity. In this session, you will learn: The reasons behind product management pain points.
Speaker: John Mecke, Managing Director of DevelopmentCorporate, Jon Gatrell, Principal Partner at Market Driven Business
Executives, Board Members, and Customer economic buyers see the world through numbers and visualizations. Product managers need to be as competent in these domains as they are in understanding customer problems and pain points. Wednesday February 10th, 2021 at 11AM PST, 2PM EST, 7PM GMT.
Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery
Every product manager has heard, “Keep the customer at the heart of everything you do". But what strategy do managers use to keep the customer and their key problems at the center of the product development process? How do product managers instill this knowledge of the customer across the rest of the organization?
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