Why do Cloud Companies need Technographics to Enable Product Marketing Effectiveness and Innovation?

DemandMatrix

Did you already know that more than half of the world’s companies (already using Cloud) will adoptan all-in cloud strategy by 2021? Data Enrichment

How Product Managers Listen to the Voice of the Customer

Revulytics

Gartner has predicted that by 2021, 75% of software providers will rely on insights from embedded software usage analytics to inform product management decisions and measure customer health (Predicts 2018: Technology Go-to-Market).

What Is Software Usage Analytics?

Revulytics

Depending on what you do (product management, software development, etc.), you may call it software usage analytics, runtime intelligence, software business intelligence, or software intelligence (if I missed your favorite please add it in the comments).

Top 5 Product Management Trends of 2018

Revulytics

By 2021, 75 percent of software providers will rely on insights from embedded software usage analytics to inform product management decisions and measure customer health, according to a report from Gartner this past year, “Predicts 2018: Technology Go-to-Market.”

How Software Usage Analytics Helps Vendors Succeed with Subscription Pricing Models

Revulytics

Because many are moving toward a SaaS model (according to IDC, 34 percent say they plan to adopt SaaS by 2021, a rate growing at 20 percent annually), it may be more critical for non-SaaS vendors to offer usage metering and pricing flexibility similar to that of their SaaS competitors.

The Digital World Changes The Way That Food Company Product Managers Operate

The Accidental Product Manager

However, the experts predict that by 2021 it will represent 8% of a very large market. Food purchase changes mean that product managers have to change Image Credit: Wade Brooks. Let’s be straight about a few things: the world in which we live is currently changing. A lot.

Can NBC Product Managers Make The Olympics An All Year Event?

The Accidental Product Manager

In order to help make this happen, the IOC has approved the spending of $500M through 2021 in order to make it happen. We like the Olympics, but do we like them all year long? Image Credit: Ryan Lejbak.

How to Make a Music Streaming App like Spotify?

Alty

Digital Media Music report from Statista also has some juicy details for startups planning to conquer the local markets: By 2021 music streaming will account for 86% of the EU Digital Music Market. By 2021 it will hit US$1 billion in revenues.

The top marketing statistics for 2018 and why they matter

Inside Intercom

82%: Online video traffic will make up 80% of all traffic by 2021, largely driven by streaming on social networks. There are few functions where the phrase “the more things change, the more they stay the same” rings truer than in marketing.