Why do Cloud Companies need Technographics to Enable Product Marketing Effectiveness and Innovation?

DemandMatrix

Did you already know that more than half of the world’s companies (already using Cloud) will adoptan all-in cloud strategy by 2021? Data Enrichment

How Product Managers Listen to the Voice of the Customer

Revulytics

Gartner has predicted that by 2021, 75% of software providers will rely on insights from embedded software usage analytics to inform product management decisions and measure customer health (Predicts 2018: Technology Go-to-Market).

Top 5 Product Management Trends of 2018

Revulytics

By 2021, 75 percent of software providers will rely on insights from embedded software usage analytics to inform product management decisions and measure customer health, according to a report from Gartner this past year, “Predicts 2018: Technology Go-to-Market.”

What Is Software Usage Analytics?

Revulytics

Depending on what you do (product management, software development, etc.), you may call it software usage analytics, runtime intelligence, software business intelligence, or software intelligence (if I missed your favorite please add it in the comments).

How Software Usage Analytics Helps Vendors Succeed with Subscription Pricing Models

Revulytics

Because many are moving toward a SaaS model (according to IDC, 34 percent say they plan to adopt SaaS by 2021, a rate growing at 20 percent annually), it may be more critical for non-SaaS vendors to offer usage metering and pricing flexibility similar to that of their SaaS competitors.

Can NBC Product Managers Make The Olympics An All Year Event?

The Accidental Product Manager

In order to help make this happen, the IOC has approved the spending of $500M through 2021 in order to make it happen. We like the Olympics, but do we like them all year long? Image Credit: Ryan Lejbak.