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How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers.
Some people argued a different role owned defining the ideal customer profile (ICP) there were votes for product, sales, customer success, and even finance. Product (and design and engineering) needs to know who they are building for. In 2022, 1,998 of you told us about your product trio habits. And it got me thinking.
This week’s Sunday Rewind is a 2022 ProductTank Barcelona talk from Andrew Moll, then Head of Product at Abacum, on what it means to be the first product manager in a startup.
Platform Teams and API Teams Need to Do Discovery As youll see, I ran into several challenges along the way. These challenges made it abundantly clear to me that API teams need to be doing far more discovery than they are clearly doing. Are there API teams who are doing good discovery? Do they usability test their API?
Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. But no one tool or method can create a thriving research practice for product managers. March 2nd, 2022 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT.
Listen to the audio version of this article: [link] AI Strategy Benefits My research shows that AI can help you make better strategic decisions faster, at least for certain products. [1] 2] Market Research AI-based tools can discover user and customer trends using predictive analytics.
Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. This fundamental gap in understanding is where UX Research becomes not only valuable but essential for driving authentic and lastinggrowth.
Decision-making is at the heart of product management, yet it remains one of the most challenging aspects of the role. The Price of Decision-Making Challenges In a 2022survey conducted by Airfocus , 56.4% The Price of Decision-Making Challenges In a 2022survey conducted by Airfocus , 56.4%
Photo by UX Indonesia This ‘complete’ guide to usability testing follows an overview in my UX research methods playbook articles. Introduction If you’re responsible in some way for a digital product or system, you should be doing usability testing — whatever your sector, industry or role. But what is usability?
Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.
Chasing the next big product win in banking or fintech? According to Quanti research , by the end of 2024, 3.6 Dont Just DigitizeRevolutionize EPAM research (2020) shows 63% of people choose their primary bank based on trust. That means constantly testing new features, listening to feedback and improving the user experience.
His work at Palantir ranged from accelerating the Covid-19 response to applying AI to drug discovery to optimizing aircraft manufacturing at Airbus. Their model involves solving one customer’s (very big and valuable) problem, then abstracting that solution into a product you can sell to everyone else.
Evolving as a Product Leader: From Execution to Capability By Adrienne Tan At a Glance The Future of Product Isn’t Just Technical. Product leaders are quick to invest in tools, platforms, and tech upgrades but often overlook the human capability needed to bring those technologies to life. It’s Human.
Key Points Research suggests landing page design best practices can significantly boost conversions, with an average rate of 5.89% across industries. The evidence leans toward continuous A/B testing and fast loading times (under 3 seconds on mobile) to enhance user experience and conversions. Whats Next?
Speaker: Carlos Gonzalez de Villaumbrosia, Founder and CEO of The Product School
Over the past couple of years, organizations have seen exponential growth in products as a direct result of their product teams. According to The Product School, This is the best time in history to build digital products. In this webinar you will learn: The Top 5 Product Management Trends.
In a fastmoving digital economy, many organizations leverage outsourced software product development to accelerate innovation, control costs, and tap into global expertise. Rather than building and maintaining a large inhouse team, businesses partner with specialized vendors to handle design, development, testing, and deployment.
When Duolingo redesigned its app in 2022, engagement spiked overnight. Many product teams fall into the same trapmistaking engagement for success. Heres why combining qualitative and quantitative research methods is the key to better decision-making: Get the complete picture Quantitative data (e.g., The problem?
8 AI trends that will define product development By Greg Sterndale Posted in Digital Transformation , Product Published on: February 12, 2025 Last update: February 10, 2025 From modular architecture to agentic AI How product development will evolve in 2025 & beyond In product development, change is the only constant.
During the crypto craze of 2022, he was convinced the price was going “to the moon.” As product designers, we often fall into the same trap. They form hypotheses, test them, and learn from the results. Creating products for customers is a lot like creating ecosystems. I have a friend who’s obsessed with Bitcoin.
Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank
Conducting UX Research can often be a daunting task. Often, the most useful tool product managers and researchers can employ is a carefully thought-out approach. Join Michele Ronsen, UX Expert and Founder of Curiosity Tank, for an illuminating conversation on the ins and outs of efficient and effective UX research.
From iPhone to AI By Patrick Sheridan Posted in Digital Transformation , Product Published on: January 9, 2025 Last update: January 9, 2025 How lessons from the mobile boom can help navigate the new era of software development Were going to make some history together today. AI software spending is forecasted to grow to $297.9 billion by 2027.
Each week, I tackle reader questions about building product, driving growth, and accelerating your career. If you’re not a subscriber, here’s what you missed this month: A guide to AI prototyping for product managers Introducing Core 4: The best way to measure and improve your product velocity Top angel investors in the U.S.
How serial innovators transform product management Watch on YouTube TLDR Navigating innovation in mature organizations requires a unique approach that goes beyond traditional business strategies. Bruce’s research, highlighted in the groundbreaking book Serial Innovators revealed fascinating insights into these exceptional team members.
Power survey shows consumers are largely optimistic about AI’s benefits: 72% agree AI will deliver easy, convenient self-service but also highlight areas to improve, such as building trust and ensuring human-like empathy in AI interactions. At the same time, a J.D. Source: J.D. IDC estimates the banking industry will invest about $31.3
“There’s probably no more important relationship for a successful product manager than the one with your engineers" (INSPIRED by Marty Cagan). Behind every great product there is not one but many people, all of whom work tirelessly to combine technology and design to solve customer problems and meet business needs.
The same applies to product organisations — since creating visuals is the only clearly visible skill that no one else knows how to do, product designers are often pushed or expected to focus solely on that. So, what can a newly liberated product design generalist do with all that reclaimed time?
Photo by Charles DeLoye on Unsplash In 2022, I graduated from a University with a Bachelor of Science in User Experience Design. Photo by Timothy Kassis on Unsplash Finding a UX or even a product design degree was far and few between just 7 years ago , and there was always the worry in the back of my mind, that it had no merit.
Beta testing is an essential part of developing your healthcare SaaS product and helps you receive valuable feedback from users. Table of Contents: Healthcare SaaS Market Overview Why Design a Healthcare SaaS Product? Thus, healthcare SaaS products need to have excellent functions for mobile users. billion by 2026.
NIS2 was adopted in December 2022 and the deadline for implementation by EU member states was October 17, 2024. The full text of the NIS2 Directive can be found, here: Directive – 2022/2555 – EN – EUR-Lex. drug research, space industry, public administration, ICT services). Expands to important sectors (e.g.,
Speaker: Christian Bonilla, VP of Product Management at UserTesting
Every product team wants to build things users love. It’s why breakthrough products rarely happen by accident. Rather, they start with a strong product vision. Getting that vision right is one of the most important responsibilities of the product team. How to position your vision as an umbrella for the product strategy.
The following data on mobile surveys and interaction and response rates is from our 2022 Mobile App Customer Engagement Report. While correlation isn’t causation, looking at overlapping data points can help us infer what bets paid off for mobile product teams, along with where they can adjust their roadmaps to improve.
For years, I’ve shared that Product Talk’s primary outcome is to increase the number of product teams who adopt a continuous cadence to their discovery work. That’s why in 2022, we launched our first ever CDH Benchmark Survey. I am thrilled to announce we are running the survey again and I need your help.
In our 2022 Mobile Customer Engagement Benchmark Report , a study of more than 1,000 apps across a billion mobile app installs, we take a close look at apps in the Healthcare category. Beyond telehealth visits, 2022 will see increased adoption of hospital-at-home and remote patient management.” – Milan Shah, CTO, Biofourmis.
“I get that the continuous discovery habits framework works well for mature products, but does it work for early-stage startups?”. I spent all of my full-time employee experience at early-stage startups (many of them pre-product) and I relied on these same habits to figure out what to build. This question always surprises me.
Speaker: Hannah Chaplin - Product Marketing Principal at Pendo & Steve Cheshire - Product Manager at Pendo
Working with customers to improve productfeedback management is a major driver of product-led growth. Consulting customers throughout the product development process enables businesses to focus on the features that matter. Best practices for measuring and analyzing customer feedback at scale.
For years, I’ve shared that Product Talk’s primary outcome is to increase the number of product teams who adopt a continuous cadence to their discovery work. Today, I’m excited to announce my first step in correcting for that: We have launched our first ever CDH Benchmark Survey. This has been our North Star metric.
Identifying and testing assumptions is a critical part of continuous discovery. But what happens when your assumption tests don’t go as planned? Tweet This Today’s Product in Practice is a lesson in perseverance. Tweet This Today’s Product in Practice is a lesson in perseverance.
The beauty of continuous discovery is that there’s no single right way to do it. For example, while Teresa recommends creating a product trio that includes a product manager, engineering lead, and a designer, she acknowledges that some product trios might be made up of slightly different members. Tweet This.
Mobile consumer feedback changed product roadmaps, improved ROI, drove revenue, and got companies closer to achieving their overall business goals. Ultimately, consumer feedback doesn’t matter without taking action. Close customer feedbackloops. Capturing, analyzing, and acting on feedback are the first steps.
Speaker: Bronwen Rees, Author and Lead Product Designer at Xero
Join Bronwen Rees, Author and Lead Product Designer at Xero, for a conversation that digs deeper than the recycled buzzwords. March 30th, 2022 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT. Use Product Management Today’s webinars to earn professional development hours! What biases are and how to avoid them.
We are starting to pull together our list of 2022product conferences. If you know of product conferences that are not on the list and you think they should be, please send an email to conferences@producttalk.org. Are you looking for the 2021 Product Conferences list? Leading the Product Digital 2022 | USA.
The following data and information on Media apps is from our 2022 Mobile App Customer Engagement Report. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. However, while mobile teams surveyed 37% of their consumers for feedback, only 8% responded (13% overall)—an area for improvement in 2022. Popular phrases.
I’m excited for 2022. Increasing the number of product trios who adopt a continuous cadence to their discovery work is my North Star metric. My goal is to increase the number of product trios who adopt a continuous cadence to their discovery work. Discovery Coaching Doesn’t Scale. Happy New Year! Tweet This.
The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.
Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group
We want our products to make a difference for our customers as well as our company. We also know that short feedbackloops aid in replanning. But how long should those feedbackloops be? And how do we see all of those loops? In this webinar you will learn: How to see the three major feedbackloops.
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