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What is Customer Friction in SaaS: How to Measure & Reduce

Userpilot

Using a product with a lot of customer friction is like wearing uncomfortable shoes. In the article, we show you how to identify and reduce customer friction in your SaaS product to boost product engagement. TL;DR Customer friction is the obstacles that customers face on their journey with the product.

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How to Build a Conversion Path: Step-by-Step Process

Userpilot

This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Next, create user personas. Focus on their JTBDs, pain points , and gains from using your product.

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How to Create And Use Behavioral Personas to Drive Growth

Userpilot

In this article, we'll explain what behavioral personas are, the invaluable insights , and how to use them to drive growth in your SaaS. TL;DR A user behavioral persona is a document representing a distinct group of users who share similar behaviors, motivations, and goals. Ready to get into it? Let's go!

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How to Use Data-Driven Insights to Drive SaaS Growth

Userpilot

This article explores what data-driven insights are and why they are important. These insights help modern businesses understand customers, create targeted marketing campaigns, identify business opportunities, and enhance the customer experience. When businesses collect and analyze data (from customers, marketing, etc.),

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UX Roadmap: What Is It and How to Create One?

Userpilot

Look no further as this is exactly what this article covers! UX research aims to identify specific user pain points. Common research techniques include user behavior analysis, surveys, and interviews. Resolving these problems is a guaranteed way to make the user experience more enjoyable and satisfying.

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Drop-Off Rate: What Is It and How to Reduce It?

Userpilot

The drop-off rate is one of the key product metrics to track to improve the customer experience. This article explains: What drop-off rate is. TL;DR The drop-off rate is the percentage of users who start an action or process but don’t complete it. Why it’s important to measure it. How to calculate it. How to reduce it.

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The Ultimate Guide to Google Analytics 4 for UX Designers and Business Owners

UX Planet

Master Google Analytics 4 for user behavior analysis, UX design optimization, and enhanced website performance to improve sales. Hi there, I was looking into Google Analytics 4 and found an article by Alice Emma Walker. If you know about Universal Analytics , it’s going away on July 1, 2024. So, I decided to write this article.