Remove 2025 Remove Branding Remove Differentiation
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Trust: The Feature That Will Define Product Success in 2025

The Product Guy

In 2025, customers wont just buy productstheyll choose the ones they trust. With privacy concerns, AI-driven decisions, and increasing competition, trust is becoming the ultimate differentiator for PMs who want to build lasting customer relationships. So, how can product managers proactively build and protect trust in their products?

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The Power of Differentiated Value Crafting a Winning Sales Pitch

Business of Software Conference

This unique reason is your differentiated value. Why is Understanding Your Differentiated Value So Important? When you don’t clearly understand and communicate your differentiated value, a few problems appear: You Sound Like Everyone Else Without clarity on what makes you different, your message becomes generic.

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Why Great Ideas Fail in Finance: It’s Not the Digital Product, It’s the UX

UX Planet

For decades, banks competed through branch locations, branding and fee structures. Today, in 2025, the real battleground isnt on the streetits in the palm of your hand. The apps design, tone and overall feel should work in harmonytelling a clear, authentic story that reflects the brand and resonates with users values.

Finance 99
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The Future of Product Marketing: Customer-Centric Strategies Will Define Succes

Innovatemap

As tech companies navigate an increasingly AI-driven landscape, the role of differentiated, customer-centric messaging has never been more critical. There is AI-Fatigue in the Air While AI remains atop our news feeds, simply claiming “AI capabilities” is no longer a differentiator. What’s next for Product Marketers?

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Product in Practice: Evaluating If a New API is Needed

Product Talk

Its a whole other challenge to identify brand-new products to offer. The difficulties you face from going to 0 to 1understanding your customer, identifying what will differentiate your product, building early versions of that product, and actually finding customers to use it? Its one thing to iterate on an existing product.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.

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How Rumi Cosmetiques Boosted User Experience and Conversion Rates in eCommerce: A Case Study for…

UX Planet

Enter Rumi Cosmetiques , a brand that aced the eCommerce game by doing precisely this. Spoiler alert: it worked wonders, demonstrating that when you align your brands digital strategy with your users expectations, you achieve incredible results. Branding also received a fresh coat of paint. Ready to uncover their secrets?