Piyanka Jain

JANUARY 20, 2022

Key Questions to ask your data?—?2022 2022 Analytics Agenda [link] As a start-up, you might have higher aspirations than your peers to sustain and thrive. You might also have various questions relating to your revenue, operational success, and nuances that are impacting your business significantly.

Startups 150

Startups 150

Piyanka Jain

MAY 26, 2020

Pretty much all AI/ML customer and transactional models have been on pause for the last few months. As we speak, history is being written. Thus new models can’t be created either as these models rely on the fundamental principle that the past predicts future. So statistical models are not being built unless specifically for COVID impact analysis.

Data Visualization 195

Data Visualization Artificial Inteligence Marketing Product Management 195

Piyanka Jain

MAY 26, 2020

Pretty much all AI/ML customer and transactional models have been on pause for the last few months. As we speak, history is being written. Thus new models can’t be created either as these models rely on the fundamental principle that the past predicts future. So statistical models are not being built unless specifically for COVID impact analysis.

Data Visualization 195

Data Visualization Artificial Inteligence Marketing Product Management 195

Piyanka Jain

MAY 13, 2020

Customer Segmentation for Growth Hacking (Aryng?—?Unsplash?—?William Unsplash?—?William William Iven) Marketers often equate growth hacking with driving user acquisition. They invest all their effort and money to acquire maximum users with a minimum amount of spend. However, not all users are equal.

User Testing 195

User Testing Customer Experience Artificial Inteligence Messaging 195

Piyanka Jain

FEBRUARY 7, 2020

A lesson in behavioral economics will tell you that consumers don’t always practice what they preach. So what better reason is there for product marketers to make testing a key phase in their product lifecycle? Unpeel the Facts Consider the unique predicament of KitchenApplianceCowboy and his Super Peeler.

User Testing 195

User Testing Product Research Workshop Testing 195

Piyanka Jain

MAY 13, 2020

Marketers often equate growth hacking with driving user acquisition. Continue reading on The Startup ».

Startups 221

Startups Marketing Artificial Inteligence 221

Piyanka Jain

SEPTEMBER 18, 2020

Data can be a powerful tool if you know how to put it to work! Continue reading on Towards Data Science ».

Data Visualization 195

Data Visualization Analytic Tools 195

Piyanka Jain

JANUARY 31, 2020

Feature Engineering?—?Hypothesis-driven Hypothesis-driven vs. ML-driven I was talking to a CTO of a Fortune 100 bank this morning and we got talking about feature engineering in AI/ML models. With the advent of ML and AI, many believe that the statistical methods of feature engineering are redundant.

Engineering 170

Engineering CTO Data Visualization Banking 170

Piyanka Jain

MAY 13, 2020

Marketers often equate growth hacking with driving user acquisition. Continue reading on Medium ».

Marketing 195

Marketing Artificial Inteligence 195

Piyanka Jain

JANUARY 31, 2020

Feature Engineering?—?Hypothesis-driven Hypothesis-driven vs. ML-driven I was talking to a CTO of a Fortune 100 bank this morning and we got talking about feature engineering in AI/ML models. With the advent of ML and AI, many believe that the statistical methods of feature engineering are redundant.

Engineering 150

Engineering Data Visualization CTO Banking 150

Piyanka Jain

MARCH 6, 2019

Whether you are a seasoned data scientist or a business executive with a significant investment in analytics, chances are you’ve seen the… Continue reading on DataSeries ».

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Piyanka Jain

AUGUST 6, 2019

The Antidote to Low ROI from Data Science Projects [link] Data Science, Machine Learning, Robotics, and AI?—?these these are some of the hottest keywords in the business right now. Trillions of dollars are being invested in these fields by organizations.

Data Visualization 150

Data Visualization Artificial Inteligence Framework Customer Feedback 150

Piyanka Jain

JUNE 26, 2019

A few months into his new role as Data Analytics leader, Alan and his team clearly saw the lack of data-driven thinking across the… Continue reading on Towards Data Science ».

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150

Piyanka Jain

APRIL 23, 2019

Are you a Data Science hero?—?aka aka BADIRist? One of my colleagues is a big fan of detective stories and Sherlock Holmes. One day we started talking about Sherlock and what it would look like if Sherlock transitioned his career to become an analyst or data scientist? He wondered if Sherlock would be a BADIRist? I definitely think so.

Data Visualization 150

Data Visualization User Testing Product Research Framework 150

Piyanka Jain

APRIL 2, 2019

Unsplash Neha has an engineering and MBA background. She was looking to rejoin the workforce after several years on a personal sabbatical. Her last role had involved business process analysis, planning, and market research. It wasn’t something she wanted to go back to.

Data Visualization 150

Data Visualization Product Research Market Research Testing 150

Piyanka Jain

FEBRUARY 27, 2019

Recently I have been mentoring fresh graduates of the Masters in Business Analytics program from a historic Virginia school. Ironically… Continue reading on Towards Data Science ».

Education 150

Education 150

Piyanka Jain

FEBRUARY 20, 2019

As I was wrapping up my work last evening, darkness started to loom outside. I decided to go for a short run on a neighboring track… Continue reading on Towards Data Science ».

Artificial Inteligence 150

Artificial Inteligence 150

Piyanka Jain

MAY 26, 2020

Glad you liked it

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150

Piyanka Jain

MARCH 28, 2023

How to Leverage Data Science in Fintech for Maximum Impact Data science has been a game-changer in the financial industry, and fintech is one of the sectors that has successfully leveraged its power to create innovative solutions for consumers.

Data Visualization 39

Data Visualization Artificial Inteligence Banking Startups 39

Piyanka Jain

JUNE 10, 2019

What Google’s and Salesforce’s respective acquisition of Looker and Tableau Software means for CIO’s The BI analytics tool space is consolidating to compete against Microsoft’s ensemble of Business Analytics(BA) products which promises to solve for the entire workflow?—?data

Analytic Tools 150

Analytic Tools Data Visualization Customer Experience Enterprise 150

Piyanka Jain

MAY 21, 2019

[link] A few days ago I met an old acquaintance of mine, who had been working in the marketing department of an IT giant. As we got to talking, I could see that he was a data skeptic?—?someone someone who did not believe in the power of data. Data Science is not for those who fall on the business side of the company, he said.

Data Visualization 170

Data Visualization Analytic Tools Customer Experience Product Research 170

Piyanka Jain

MARCH 29, 2019

Joel is the newly-appointed CEO of a 100-year-old consumer company. He has been brought in with a vision to make the company customer-centric and tasked with leading digital transformations so that it is at par with the new information era.

Presentation 150

Presentation Download Vision Leadership 150

Piyanka Jain

MAY 21, 2019

[link] A few days ago I met an old acquaintance of mine, who had been working in the marketing department of an IT giant. As we got to talking, I could see that he was a data skeptic?—?someone someone who did not believe in the power of data. Data Science is not for those who fall on the business side of the company, he said.

Data Visualization 150

Data Visualization Analytic Tools Customer Experience Product Research 150