Intercom, Inc.

NOVEMBER 5, 2020

It was this larger than life, brand new experience. So what’s the differentiating factor between the malls and stores that are thriving and the ones that are getting snuffed out? Many brands and stores have realized the potential of turning their “real-life” stores into advertisements for a bigger online market.

User Testing 206

User Testing Reporting Tools Customer Experience Travel 206

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

SEPTEMBER 4, 2023

Customer journey optimization refers to the strategic process of analyzing and enhancing a customer's entire experience with a brand. The goal is to meet and exceed customer expectations at every stage, from initial brand awareness to advocacy and loyalty. When implemented effectively, it transforms businesses.

Data Visualization 88

Data Visualization User Testing Analytic Tools Customer Feedback 88

The Product Coalition

MARCH 10, 2023

In the world of advertising, hyperbolic statements are made quite often — because they are designed to attract people so that individuals and/or businesses can grow a customer base. These slogans are examples of hyperbole designed to boost the brand power of product businesses. Remember “American Runs on Dunkin,” by Dunkin Donuts?

Weak Development Team 121

Weak Development Team Reporting Tools Customer Experience Advertising 121

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. That’s because a big part of the role involves collecting and analyzing market and consumer data to guide product development.

Data Visualization 97

Data Visualization User Testing Research Software Feedback Software 97

Sachin Rekhi

AUGUST 7, 2019

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors.

Positioning 108

Positioning Product Management Product Manager User Testing 108

Roman Pichler

JANUARY 12, 2017

It was originally intended as a business strategy tool to discover new markets. This means that the first iPhone was clearly differentiated. Additionally, the two new factors—the touch screen and stylish design—gave the phone a significant competitive advantage and helped Apple disrupt the mobile-phone market. [1]

Strategy 144

Strategy Differentiation Product Research Advertising 144

Userpilot

SEPTEMBER 4, 2023

Customer journey optimization refers to the strategic process of analyzing and enhancing a customer’s entire experience with a brand. The goal is to meet and exceed customer expectations at every stage, from initial brand awareness to advocacy and loyalty. When implemented effectively, it transforms businesses.

Data Visualization 52

Data Visualization User Testing Analytic Tools Customer Feedback 52

The Product Coalition

JUNE 22, 2021

These companies connect two sides of a market as a middle man, most times providing an organized and safe environment for a transaction between these two parties. It’s still a great idea to build a brand new marketplace and it's pretty much possible to become a unicorn doing so.

Customer Experience 89

Customer Experience Product Research Advertising Reference 89

UX Studio: Product Management

OCTOBER 2, 2023

They play an essential role in creating fascinating websites that engage users and appealing branding that leaves a lasting impression. Notable clients in our portfolio include Google, Netflix, Cisco, The United Nations World Food Programme (WFP), and other brands from around the world like from New York or San Francisco.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

Intercom, Inc.

DECEMBER 31, 2019

If anything, this was the decade they collectively became leaders not just of the technology industry, but of industry itself – Apple overtook ExxonMobil as the world’s most valuable company by market cap in August 2011 (that month again), and then became the first trillion-dollar company by market cap in 2018.

Artificial Inteligence 259

Artificial Inteligence Entertainment Messaging Customer Experience 259

Pragmatic Marketing

APRIL 27, 2020

But, like any product, the long-term success of CPG products and industries lies in understanding the value that these products deliver, and that understanding comes through listening to the market. In turn, this superiority helps build brand share, magnifies the positive effects of all marketing activities (e.g.,

User Testing 91

User Testing Product Research Customer Experience Testing 91

Pragmatic Marketing

APRIL 27, 2020

But, like any product, the long-term success of CPG products and industries lies in understanding the value that these products deliver, and that understanding comes through listening to the market. In turn, this superiority helps build brand share, magnifies the positive effects of all marketing activities (e.g.,

User Testing 91

User Testing Product Research Customer Experience Testing 91

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. The freemium business model is great for SaaS because it can help boost growth, build your brand, collect user data and test your product.

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 96

Branding Analytic Tools Feedback Software User Testing 96

Gainsight

JUNE 28, 2022

This stage typically happens through marketing efforts such as advertising or content marketing, but could just as easily happen through word of mouth. . Differentiate vs competitors. Nothing markets a product like actually using the product. Create trials.

Customer Experience 52

Customer Experience User Testing Onboarding KPIs Analytic Tools 52

Arpit Rai

MAY 24, 2019

This post covers a potential strategy that Spotify could adopt to establish itself as the leader in the crowded music streaming services market in India. The launch of these two services has only added to the growing competition in the music streaming services market in India. Spotify launched in India in February 2019.

Customer Experience 52

Customer Experience Advertising Data Visualization Differentiation 52

Userpilot

OCTOBER 27, 2021

I mean, when I just did an internet search for “WalkMe”, Google gave me an advertisement result for Whatfix above an ad for WalkMe. WalkMe and Whatfix both market themselves to large companies with employee onboarding and training needs. Set up basic contextual onboarding to differentiate user experience.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

The Product Coalition

DECEMBER 8, 2020

Three and a half centuries later companies have changed; self-organized, autonomous, agile teams are on the rise helping companies to leverage opportunities in fast-paced, complex markets. For instance, the razor company aligned their activities with P&G’s well respected advertising and customer research activity system.

Analytic Tools 105

Analytic Tools Research Software Customer Experience Systems Review 105

The Product Guy

SEPTEMBER 27, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Constantly putting out mediocre pieces is hurting your content brand. Short on time?

Marketing 209

Marketing B2B Data Visualization Branding 209

ProductPlan

MARCH 17, 2020

The roadmap needs to communicate the big picture to the organization — the initiatives that move the needle, expand markets, address competition, and create customer value. Common outbound effort activities include: Competitive differentiation. Market research. Promotion and advertising. Product strategy. Product launch.

Outbound 80

Outbound Product Management Product Manager Inbound 80

Dear Strategy

MAY 10, 2018

In very short summary of what really is an excellent book, the basic idea is to find “blue ocean” market spaces where other competitors aren’t playing, rather than playing in “red ocean” spaces where competitors are fighting each other to their bloody deaths. Chan Kim and Renée Mauborgne. And that’s just on the product side of things.

Positioning 40

Positioning Strategy Differentiation Advertising 40

Arpit Rai

MAY 24, 2019

This post covers a potential strategy that Spotify could adopt to establish itself as the leader in the crowded music streaming services market in India. The launch of these two services has only added to the growing competition in the music streaming services market in India. Spotify launched in India in February 2019.

Customer Experience 40

Customer Experience Advertising Data Visualization Differentiation 40

Amplitude

DECEMBER 6, 2020

You’d only need one marketing channel to find your users. Conversion is where potential customers differentiate your solutions from your competitors’—and this is where you can influence their decision. If your product marketing strategy and cohort engagement is successful, you’ll officially acquire this customer. .

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Department of Product

MAY 22, 2020

Marketing – how will you tell people that you’ve built something? Can I customise it with my own branding? Pricing, packaging and anchoring As many product marketeers know, anchoring plays a big part in how the value of a product is perceived. Marketing It’s a similar story for product marketing.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

The Product Guy

JANUARY 5, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

The Product Guy

FEBRUARY 18, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

ProductPlan

APRIL 2, 2019

All products start somewhere, whether they’re spinoffs, or brand extensions of a popular offering, or something completely new from an unknown startup. Although product management may not be performing or directly managing many of the go-to-market tasks pivotal to this phase, they still serve an important role here.

Onboarding KPIs 64

Onboarding KPIs User Testing Product Research Technical Review 64

Userpilot

JULY 27, 2022

Ever wondered why product lifecycle marketing is that important for SaaS? Every product goes through a life cycle from the moment it enters the market until the end. The marketing plan must include strategies for every phase of a product’s lifecycle to be successful. Let’s get started! Book a demo to learn more!

User Testing 95

User Testing Feedback Software Analytic Tools Research Software 95

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. A go-to-market ( GTM ) strategy is a comprehensive plan detailing how you want to launch your product. Product go-to-market strategy.

Feedback Software 91

Feedback Software User Testing Product Research Strategy 91

Sachin Rekhi

JUNE 24, 2015

The traditional B2B sales process requires a focus on large marketing budgets and long sales cycles to generate awareness, interest, and consideration for your solution. This gives you your foot in the door at a given enterprise far cheaper than you may have been able to through traditional marketing & sales approaches.

Customer Experience 60

Customer Experience Data Visualization Advertising B2B 60

The Product Guy

APRIL 4, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

Revulytics

OCTOBER 30, 2019

You could probably replace the words ‘Apple ecosystem’ with ‘everybody’ and you’d have Google Maps’ vision, but our strategy is where we differentiated. A strategy should differentiate you. If a company wants to advertise to you, the more you’re looking at your phone, the more ad dollars they get.

Reporting Tools 59

Reporting Tools Feedback Software Customer Experience Data Visualization 59

The Product Guy

FEBRUARY 2, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 31, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60