Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 105

B2B User Testing Research Software Analytic Tools 105

The Product Coalition

APRIL 7, 2021

Today, many brands realize the urgent demand for having their own mobile application to be tightly connected with their customers and run their businesses online more successfully. Probably, you look for a research-based recommendation of a reliable app development service provider too. If yes, you are definitely in the right place!

Research Software 113

Research Software Feedback Software Artificial Inteligence User Testing 113

DISQO

JULY 23, 2019

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit, because their competition definitely will. The whims of millennials are challenging established industries and forcing traditional brands to scramble. Is the solution simply to innovate?

User Testing 40

User Testing Branding Data Visualization Product Research 40

DISQO

JULY 23, 2019

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit, because their competition definitely will. The whims of millennials are challenging established industries and forcing traditional brands to scramble. Is the solution simply to innovate?

User Testing 40

User Testing Branding Data Visualization Product Research 40

Centercode

SEPTEMBER 17, 2019

In product development, timing is everything. The type of customer-driven product questions you ask, when you ask them, and the kind of customer feedback you use to answer them all influence the insights you pull in and how they’ll ultimately serve you. When you need a product concept or feature idea. Focus groups.

User Testing 45

User Testing Customer Feedback Product Research Customer Experience 45

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? Whether you have a brand new product launch in the pipeline or planning to r elease a new version or feature , our article will guide you through the process step by step and help you develop an effective launch plan. How do you launch a SaaS product?

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. TL;DR User personas are semi-fictional characters that illustrate the needs, pains, goals, and demography of your ideal product user.

Data Visualization 98

Data Visualization Analytic Tools Research Software User Testing 98

The Product Coalition

JANUARY 24, 2022

Few years back, I had an interview opportunity with Mckinsey for the role of a Product Management consultant. Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? I will get the market size across all 3 sizing metrics.

Data Visualization 180

Data Visualization User Testing Research Software Marketing 180

Userpilot

JANUARY 31, 2023

Do you want to track product launch success with relevant KPIs and metrics but don’t know where to start? Product launch metrics provide valuable insights that you can use to improve your product and increase product growth. TL;DR Product launch in SaaS refers to bringing a new or upgraded product to the market.

Onboarding KPIs 97

Onboarding KPIs Product launches Analytic Tools Feedback Software 97

Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Best practices for effective customer acquisition and product-led growth. In-app strategies for converting free or trial users to paying customers. Personalize your campaigns.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

JULY 23, 2023

TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches.

Research Software 86

Research Software Data Visualization User Testing Marketing 86

The Product Manager Coach Blog

SEPTEMBER 5, 2023

In the world of product management, where technical acumen, strategic vision, and people skills intersect, there’s an often underutilized asset that many PMs overlook: the power of networking. Plus, don’t forget to download the free guide, 10 Tips for Being a Better Product Manager , at the end of this post!

Research Software 52

Research Software Feedback Software User Testing Product Management 52

freshtrax

AUGUST 21, 2023

(Click here to read Part 1) The Potential of “Fans” and “Promotion Activities” in Marketing Mana (Business Producer): While many marketing strategies focus on building a new fan community, I think there is a lot that can be done with effectively utilizing an already existing fan-community.

Entertainment 52

Entertainment User Testing Customer Experience Data Visualization 52

Nulab

APRIL 27, 2022

There are three main types of pivot strategy : Product pivot : this involves changing the product or service your business offers. If your company makes cakes, and you decide to start selling sandwiches as well as or instead of cakes, that would be a product pivot. You focus too much on one product line.

Data Visualization 84

Data Visualization Research Software Analytic Tools Customer Experience 84

BrainMates

NOVEMBER 27, 2022

Case Study: How Pets.com Failed Product Development. If we reflect back on the noughties (2000-2009) through the lens of today, we’ll see plenty of high-profile cases where businesses that were built on high expectations failed to deliver with their product. For some products, the ideas were just ahead of their time – in a bad way.

Weak Development Team 52

Weak Development Team Development User Testing Product Research 52

PMLesson's Ace the PM Interview

MAY 5, 2020

Robin was a Product Marketing Manager at Google and now a Product Manager at Google. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. I worked in Product Marketing at Google for 5 years across 3 different continents across consumer products like Google Search in the U.S

User Testing 52

User Testing Product Marketing Product Research Marketing 52

DISQO

DECEMBER 18, 2018

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit, because their competition definitely will. The whims of millennials are challenging established industries and forcing traditional brands to scramble. Is the solution simply to innovate?

User Testing 40

User Testing Branding Data Visualization Research Software 40

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Pragmatic Marketing

MAY 11, 2020

After being in the market research industry for nearly 30 years, I’ve been involved with research and insights through several recessions and other types of crises. For marketers, it’s easy to be unsure of what to do in an uncertain environment. Become a More Proactive Marketer.

User Testing 18

User Testing Market Research Customer Experience Product Research 18

Usersnap

AUGUST 25, 2021

Sometimes target audiences can overlap, thus making some brands address the same persona or team. So, how could you answer your target audience’s needs and desires with your brand, products, and services? By asking your customers for feedback. Improvement of Services and Products. Increase Brand Advocacy.

Feedback Software 52

Feedback Software User Testing Customer Feedback Research Software 52

Mind the Product

APRIL 24, 2018

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. We’d already launched two successful Mac utilities, but this was the first time we’d launched a SaaS-style product – Setapp provides access to over 100 Mac apps in one suite. Who are your customers?

User Testing 151

User Testing Customer Feedback Customer Experience Data Visualization 151

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Developing a Product Strategy.

Outbound 80

Outbound Product Management Product Manager Inbound 80

Userpilot

SEPTEMBER 15, 2023

What is concept testing and how can it help accelerate your product-led growth ? In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Get feedback on different messaging and ads to find which resonates.

User Testing 103

User Testing Feedback Software Product Research Analytic Tools 103

DISQO

DECEMBER 18, 2018

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit — their competition definitely will. The whims of millennials are challenging established industries and forcing traditional brands to scramble. Who knows what changes the consumer revolt will force tomorrow?

User Testing 49

User Testing Data Visualization Research Software Analytic Tools 49

I Wonder The Value

JANUARY 4, 2017

What is marketing? Some people may say advertisement, SEO or SNS. Others may say lead-generation or branding. Workload Example Graphic design, copywriting, content writing, email marketing, web marketing, SEO, ASO, PPC, advertisement, automation, cold calling, event, public relations, partnership, marketing research and etc.

Marketing 40

Marketing Inbound Advertising B2B 40

Obo

FEBRUARY 12, 2019

How did Google, a company known to be quantitative and data-driven, invest so much into a product that failed? They probably didn’t have an adequate product planning system in place. Absent from this list: market testing. Revolutionizing the way we connect to each other through technology is a gargantuan task. [1]

Research Software 40

Research Software User Testing Technical Review Product Research 40

ProductPlan

APRIL 2, 2019

Every product has a lifecycle which consists of various phases. And the demands placed upon a product manager often vary depending on the lifecycle stage their product is in. Product managers are required to use different mental muscles and skills for ushering their ward along to the next step in its lifecycle.

Onboarding KPIs 64

Onboarding KPIs User Testing Product Research Technical Review 64

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Alchemer Mobile

FEBRUARY 2, 2021

According to an InMobi survey , the number one challenge facing app developers today isn’t design or development. It’s marketing. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. You don’t need a big budget or a dedicated marketing team to market your app.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Alty

FEBRUARY 22, 2017

Mobile traffic has already surpassed desktop traffic in 2015 in ten main markets including the US and Japan. survey , most generations (Baby Boomers, Gen X, and Millenials) are now choosing mobile as their primary channel for content consumption: The mobile commerce market will generate $284 billion in global revenues by 2020.

Research Software 40

Research Software User Testing Reporting Tools Data Visualization 40

freshtrax

JULY 16, 2019

Although the Japanese economy has been declining, Japan is still the third-largest economy by gross domestic product (GDP). SanBio is a regenerative cell medicine development and production startup founded by Keita Mori and Toru Kawanishi. RAKUS’s products are most valued for being “easy-to-use”.

Research Software 91

Research Software Reporting Tools Startups Data Visualization 91

Userpilot

AUGUST 23, 2023

A good grasp of the customer value chain is essential to product-led growth. TL;DR The customer value chain is a combination of what your customers need, how they use your product, and the ways in which you can make it easier for them to use the product. What is the customer value chain concept?

User Testing 97

User Testing Customer Feedback Feedback Software User Friction 97

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. When done correctly, it drives brand awareness, boosts sales, and customer retention , and, ultimately, stimulates profit growth. So, what is micromarketing?

Research Software 96

Research Software User Testing Strategy Customer Experience 96

Intercom, Inc.

AUGUST 17, 2018

In advertising, a one size fits all strategy is too broad to be truly effective. As advertisers, we know who we’re serving ads to, so we have everything we need to create personalized experiences catered to our audiences’ interests, pain points and solutions. Step 1: Prioritize the opportunities you want to test.

User Testing 136

User Testing Data Visualization Advertising Weak Development Team 136

Usersnap

MAY 19, 2022

Think of product-market fit (PMF) as sailing: the product is the sail and demand is the wind. For the boat to work or to make your dreams come true, you need to build a sail (product) and find the wind to power it (or satisfy the needs of the market, and its potential customers). Everyone is going to love it.

User Testing 52

User Testing Product Research Customer Feedback Customer Experience 52

Userpilot

MARCH 4, 2021

Customer feedback software allows you to collect, sort and analyze feedback from your users. By improving their understanding of user behavior, SaaS teams can create better product experiences, ultimately reducing churn and increasing lifetime customer value. Why is having customer feedback software important?

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98