The Accidental Product Manager

JUNE 13, 2022

Ad product managers think that they have found a new market Image Credit: United Nations Development Programme. Advertising product managers are always looking for the next “big thing” The advertising market has its ups and downs as customer’s needs, wants, and moods change seemingly overnight.

Customer Experience 65

Customer Experience Advertising Product Management Product Manager 65

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 110

Education Marketing Weak Development Team User Testing 110

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. What’s a go-to-market strategy?

Research Software 96

Research Software Data Visualization User Testing Marketing 96

The Product Coalition

JANUARY 24, 2022

Few years back, I had an interview opportunity with Mckinsey for the role of a Product Management consultant. Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? I will get the market size across all 3 sizing metrics.

Data Visualization 180

Data Visualization User Testing Research Software Marketing 180

The Product Coalition

JULY 10, 2023

Uncover the tools available for effective consumer-generated marketing and learn how to utilize them in your own initiatives. In today’s highly saturated marketing environment, exorbitant marketing costs and big budgets are often required for effective promotion. What is consumer-generated marketing?

User Testing 82

User Testing Feedback Software Analytic Tools Data Visualization 82

Userpilot

MAY 1, 2024

Are you planning to build a community for your product but are intimidated by the amount of work needed? Building a community is no walk in the park, but creating a brand community around your product can be easy and even fulfilling as long as you stay focused on your goals. That’s understandable!

Feedback Software 102

Feedback Software Customer Feedback User Testing Customer Experience 102

The Accidental Product Manager

MARCH 6, 2023

The ease of doing this is one of the challenges that product managers are facing these days. Online product managers realize this and they are currently looking for ways that they can stand out from among all of the other sellers who are online. Since it is so easy to do, everyone seems to be doing it.

User Testing 65

User Testing Product Management Product Manager Advertising 65

The Product Coalition

JUNE 10, 2022

To increase the experience Amazon Fresh should ensure that customer doesn’t scroll way too down to find the product categories. Product categories should be above all recommendations, marketing flyers or past purchase information. Objective 1: Promote and advertise Black Friday as one of a kind event of the year.

Onboarding KPIs 133

Onboarding KPIs Customer Experience User Friction Product Management 133

The Accidental Product Manager

NOVEMBER 9, 2020

Botox product managers now have to face new rivals Image Credit: Leslie Nguyen. Good news for product managers – nobody likes to get old! What this means for product managers is that there is a huge market for products that will allow us to avoid looking like we are getting older.

Marketing 89

Marketing Product Management Product Manager User Testing 89

The Accidental Product Manager

APRIL 10, 2023

Roku product managers are creating an ad-supported streaming strategy Image Credit: Mike Mozart The product managers at the streaming hardware provider Roku had a bit of a problem on their hands. Say Hello To Streaming Ads The product managers at connected-TV giant Roku are betting big on ad-supported streaming.

Product Management 65

Product Management Product Manager User Testing Reporting Tools 65

The Accidental Product Manager

OCTOBER 31, 2022

Even existing products can be made to seem to be hip Image Credit: Mike Mozart. So here’s a classic problem that product managers are faced with all the time: you are responsible for an established product. What are you going to do to get customers interested in your older product ? Time has passed.

User Testing 65

User Testing Product Management Product Manager Management 65

The Accidental Product Manager

DECEMBER 12, 2022

Product managers are taking a different approach to vaping Image Credit: Lindsay Fox. It’s currently a tough time to be a product manager for vaping products in the U.S. Vaping products exploded on the scene a while back and have become very popular. Why Vape Vitamins?

Product Management 65

Product Management Product Manager Research Software Government 65

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 142

Education Marketing Weak Development Team Advertising 142

Alchemer Mobile

JANUARY 27, 2022

Consumers are more skeptical of digital marketing tactics than ever before, and peer recommendations in the form of mobile app ratings and reviews stand as one of the greatest drivers of discovery and conversion. Save money on advertising. Earn higher CTR on marketing campaigns. We’re not here to tell you otherwise.

Feedback Software 246

Feedback Software User Testing Product Research Advertising 246

The Accidental Product Manager

SEPTEMBER 11, 2023

NASCAR product managers try to attract a new fan base Image Credit: roger blake So when I say “NASCAR” to you, what do you think of? They are also hoping that the new car can change NASCAR’s culture, to attract racially diverse team owners and team members and the younger multicultural fans that their advertisers crave.

Product Management 73

Product Management Product Manager Product Research Technical Review 73

The Accidental Product Manager

JUNE 19, 2023

However, even as you read this, product managers are scrambling to try to win over this one last remaining unclaimed screen. Volvo’s new Polestar electric-car brand will be the first to have a dash system that runs completely on Google’s new car operating system, giving it a feel very much like an Android phone.

Data Visualization 65

Data Visualization Dashboard Product Management Product Manager 65

The Accidental Product Manager

NOVEMBER 28, 2022

Changes at Google will have an impact on product managers Image Credit: Mary Crandall. In order to be a successful product manager, we need to have data. In the world of consumer products product managers have been having it pretty easy in the past few years. So what’s going on?

Data Visualization 65

Data Visualization User Testing Product Management Product Manager 65

Alchemer Mobile

DECEMBER 28, 2021

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. If you work in mobile marketing or advertising , demographic information is critically important. Truly powerful mobile customer engagement comes from hyper-specific brand interactions.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

The Accidental Product Manager

MAY 23, 2022

Cigarette product managers see change coming and are trying to prepare Image Credit: Lacey Krusmark. Just imagine if you were a cigarette product manager. You are responsible for a product that is both addictive and reviled. Young people seem to getting the message and are less likely to start to use your products.

Product Management 65

Product Management Product Manager Management Management 65

The Accidental Product Manager

MARCH 20, 2023

Walmart product managers think that they know how to compete with Amazon Image Credit: Ben Schumin Let’s face it: being a product manager at Walmart is both the best of worlds and the worst of worlds. The Walmart product managers want to capitalize on its customer data to sell online advertising to brands.

Product Management 65

Product Management Product Manager Data Visualization Management 65

The Accidental Product Manager

AUGUST 28, 2023

Sometimes good ideas just don’t make it to market Image Credit: Vaping360 As product managers, the one thing that we’d all like to do is to be in charge of a very popular product. However, something that we often don’t consider is that if a product is popular, it’s going to get a lot of scrutiny.

Product Management 65

Product Management Product Manager Technical Review Government 65

The Product Manager Coach Blog

SEPTEMBER 5, 2023

In the world of product management, where technical acumen, strategic vision, and people skills intersect, there’s an often underutilized asset that many PMs overlook: the power of networking. Plus, don’t forget to download the free guide, 10 Tips for Being a Better Product Manager , at the end of this post!

Research Software 52

Research Software Feedback Software User Testing Product Management 52

Alchemer Mobile

MAY 31, 2022

And consumers want to hear from the brands they use— 51% expect companies to ask them for feedback directly. . Surprisingly, many brands know little about their customers on an individual, human level. Even the most customer-centric brands are guilty of overemphasizing aggregate metrics, like star ratings and NPS.

Product Research 243

Product Research User Testing Customer Feedback Customer Experience 243

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing? Longer sales cycles.

Enterprise 98

Enterprise Strategy Marketing Outbound 98

The Accidental Product Manager

APRIL 13, 2020

Microbrands are changing how new products can be introduced Image Credit: Vektorlogo. As product managers, the one thing that I believe that most of us feel that we have a pretty good handle on is how new products are created and introduced. Microbrands are changing our concept of a product development definition.

Product Management 65

Product Management Product Manager Artificial Inteligence Product Research 65

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. If you work in mobile marketing or advertising , demographic information is critically important. Truly powerful mobile customer engagement comes from hyper-specific brand interactions.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

The Accidental Product Manager

FEBRUARY 5, 2018

Is Offering Private Label Brands A Good Move For Amazon? However, what a lot of us may not realize is that, depending on where you live, Amazon has expanded their product development definition to sell food. However, they think that they may have found a way to be even more successful: private label brands. Lots of food.

Branding 56

Branding Advertising Reporting Tools Customer Experience 56

Usersnap

APRIL 29, 2023

Product managers have a lot of ground to cover. From staying on top of market trends, user needs, customer feedback , and industry insights to managing their resources, and planning what’s ahead for their product. You’ll be able to understand how chatGPT can be a great tool for product management.

ChatGPT 105

ChatGPT Artificial Inteligence Feedback Software Reporting Tools 105

Sachin Rekhi

AUGUST 7, 2019

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors.

Positioning 108

Positioning Product Management Product Manager User Testing 108

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

The Accidental Product Manager

JANUARY 30, 2023

Getting clothes that fit has always been hard to do Image Credit: S Pakhrin In the world of fashion , product managers understand that their customer’s #1 driver is that they want to look good. What’s a fashion product manager to do in order to get their products to fit?

User Testing 65

User Testing Product Management Product Manager Product Research 65

The Product Coalition

FEBRUARY 15, 2024

Sustainable competitive advantage In today’s dynamic market, maintaining a competitive edge is crucial. Generative AI enables companies to innovate rapidly, adapt to market changes efficiently, and establish a leading position in their industries. This agility provides a significant advantage in staying ahead of competitors.

Generative AI 107

Generative AI Data Visualization Reporting Tools Research Software 107

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

The Accidental Product Manager

MAY 20, 2019

So if you are running a business and you’d like to keep your customers aware and informed about what products you are offering, what’s the best way to go about doing this? In our modern age, a lot of product managers would look at their product development definition and say that you need to update your web site and they’d be correct.

Data Visualization 116

Data Visualization Product Management Product Manager Advertising 116

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

User Testing 78

User Testing Research Software Feedback Software Strategy 78