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Connect and conquer ? build your brand by staging events

Intercom, Inc.

It’s something you definitely don’t get with paid advertising either. Product positioning, knowledge and brand awareness are your first ports of call in the early days. A bad version of this opportunity is spending half of your annual marketing budget on sponsoring a conference closing party. Is it as measurable? Not always.

Events 205
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Peter Thiel's Anti-Lean Manifesto

Sachin Rekhi

And every major business school now offers an innovation class that leverages the business model canvas and other lean principles for developing a new product idea. Bubble-era advertising was obviously wasteful, so the only sustainable growth is viral growth.” A bad plan is better than no plan." Plans Matter. Example: Box.

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Case Study: How Pets.com Failed Product Development

BrainMates

Case Study: How Pets.com Failed Product Development. Many of these are cases where products were developed with little or no understanding of the actual market demand for them. Many of these are cases where products were developed with little or no understanding of the actual market demand for them. By NICK COSTER.

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3 Ways To Educate the Market That Actually Work

The Product Coalition

Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so. Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post).

Education 109
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Adapting to Product Risks

The Product Guy

At JCDecaux, I led the development of an information kiosk for airport passengers. Passengers are also able to view hotel information and use the devices to speak to the sales team of the hotel. Feasibility risk impacts the capacity of the team to build the product given time, skills and technology constraints.

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Product Professional, What to do?

The Product Guy

Product development roles and “product” as a discipline are rapidly evolving within technology companies. Doing so will help you better support your team, but also identify and improve on the skills and areas you personally excel, helping you choose the right career path, strengthen your reputation, and building your brand and narrative.

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The Efficiency Paradox (or, How to Maximize Value Through Inefficiency)

The Product Coalition

But a weird thing happens when “efficiency” becomes part of your brand: It becomes a hallmark not only of finished products, but of the ways in which they are created, too. My team and I have collectively worked on hundreds of software products, for dozens of different companies across many different industries. Absolutely.