The Product Coalition

FEBRUARY 2, 2023

As product managers, it’s our job to develop solutions that solve real problems for our customers and create value for the business. One effective approach is to use a hypothesis-driven product validation framework to ensure that your efforts are focused on the most important questions at the right time.

User Testing 140

User Testing Feedback Software Product Research Research Software 140

Userpilot

NOVEMBER 19, 2022

What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. They also trial sales and advertising sales support.

Data Visualization 96

Data Visualization User Testing Research Software Feedback Software 96

UX Studio: Product Management

DECEMBER 7, 2022

Including UX research in any UX project is crucial for all businesses with any digital platform. This is great news, but finding the best UX research agency can be challenging for companies in need. To help you find the right match we collected the best UX research consultancies you can work with. . Competitor Analysis.

User Testing 52

User Testing Research Software Product Research UX 52

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 112

Technical Advisors Product Research Analytic Tools User Testing 112

Pragmatic Marketing

APRIL 27, 2020

CPGs top the list of in-demand products because they tend to be safe (they don’t transmit infectious diseases), are reasonably long-lasting and are affordable in most instances. The most important are to: Achieve product superiority over competitive products. Predict consumer acceptance of new products.

User Testing 91

User Testing Product Research Customer Experience Testing 91

Pragmatic Marketing

APRIL 27, 2020

CPGs top the list of in-demand products because they tend to be safe (they don’t transmit infectious diseases), are reasonably long-lasting and are affordable in most instances. The most important are to: Achieve product superiority over competitive products. Predict consumer acceptance of new products.

User Testing 91

User Testing Product Research Customer Experience Testing 91

The Product Guy

FEBRUARY 5, 2017

If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. Each week we highlight some of the recently posted openings.

Product Research 68

Product Research Research Software Product Management Product Manager 68

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 100

B2B User Testing Research Software Analytic Tools 100

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. TL;DR User personas are semi-fictional characters that illustrate the needs, pains, goals, and demography of your ideal product user.

Data Visualization 96

Data Visualization Analytic Tools Research Software User Testing 96

The Product Coalition

APRIL 7, 2021

Probably, you look for a research-based recommendation of a reliable app development service provider too. After investigating the top mobile app development companies on Clutch and The Manifest, as well as researching their service offering and client feedback, we have compiled this list of the industry leaders in Poland.

Research Software 113

Research Software Feedback Software Artificial Inteligence User Testing 113

Userpilot

JULY 27, 2023

In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. Product Manager : In charge of creating product strategy and overseeing the design process, among other things. Average salary: $151,254/yr. Average salary: $111,208/yr.

Research Software 95

Research Software Feedback Software Analytic Tools Onboarding KPIs 95

ProductPlan

MAY 13, 2020

For product management, this is both a frustrating challenge and an exciting opportunity. Well-researched plans and strategies have a short shelf life, as their underlying assumptions fluctuate and transform. Rethink Product Innovation: Making Experimentation and Learning a Fact of Life.

Product Research 65

Product Research User Testing Weak Development Team Roadmap 65

Userpilot

JULY 23, 2023

TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches.

Research Software 76

Research Software Data Visualization User Testing Marketing 76

Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Best practices for effective customer acquisition and product-led growth. You can also implement A/B testing to see what resonates better with your audience.

Analytic Tools 101

Analytic Tools Research Software Feedback Software Customer Experience 101

BrainMates

NOVEMBER 27, 2022

Case Study: How Pets.com Failed Product Development. If we reflect back on the noughties (2000-2009) through the lens of today, we’ll see plenty of high-profile cases where businesses that were built on high expectations failed to deliver with their product. For some products, the ideas were just ahead of their time – in a bad way.

Weak Development Team 52

Weak Development Team Development User Testing Product Research 52

The Product Manager Coach Blog

SEPTEMBER 5, 2023

In the world of product management, where technical acumen, strategic vision, and people skills intersect, there’s an often underutilized asset that many PMs overlook: the power of networking. Plus, don’t forget to download the free guide, 10 Tips for Being a Better Product Manager , at the end of this post!

Research Software 52

Research Software Feedback Software User Testing Product Management 52

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. What is a SaaS product growth strategy?

Feedback Software 98

Feedback Software Research Software Analytic Tools Onboarding KPIs 98

Pragmatic Marketing

MAY 11, 2020

After being in the market research industry for nearly 30 years, I’ve been involved with research and insights through several recessions and other types of crises. For marketers, it’s easy to be unsure of what to do in an uncertain environment. Become a More Proactive Marketer.

User Testing 18

User Testing Market Research Customer Experience Product Research 18

PMLesson's Ace the PM Interview

MAY 5, 2020

Robin was a Product Marketing Manager at Google and now a Product Manager at Google. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. I worked in Product Marketing at Google for 5 years across 3 different continents across consumer products like Google Search in the U.S

User Testing 52

User Testing Product Marketing Product Research Marketing 52

Mind the Product

APRIL 24, 2018

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. We’d already launched two successful Mac utilities, but this was the first time we’d launched a SaaS-style product – Setapp provides access to over 100 Mac apps in one suite. What is our positioning?

User Testing 151

User Testing Customer Feedback Customer Experience Data Visualization 151

Usersnap

FEBRUARY 23, 2022

In order to understand customer needs, get more customer feedback , and use it actionably, the rise and importance of SaaS product management within digital companies are “mooning” ??. SaaS product management is undoubtedly the engine that helps digital enterprises grow. What is SaaS Product Management?

Feedback Software 59

Feedback Software Research Software User Testing Systems Review 59

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Developing a Product Strategy.

Outbound 80

Outbound Product Management Product Manager Inbound 80

Usersnap

JUNE 8, 2020

The society and market are constantly shifting and it’s sometimes hard for companies and products to keep up. For example, one giveaway was 50% off Usersnap – the customer feedback tool for websites and webapps. 80+ people joined “after-party” in the format of a private networking Slack group, Feedback Tribe.

User Testing 40

User Testing Customer Feedback Customer Experience Feedback Software 40

The Product Coalition

MAY 31, 2018

Interviewing can be particularly tough, especially when you’re transitioning into product from a different industry. Valentine Cem Aseyo is the SVP of Product @ Bandsintown , the #1 concert discovery platform that connects 40 million fans with 450 thousand musicians. How many people used your product/services?

Product Research 60

Product Research Product Management Product Manager Research Software 60

Usersnap

AUGUST 25, 2021

So, how could you answer your target audience’s needs and desires with your brand, products, and services? By asking your customers for feedback. Also, if this is just a teaser for you, we’ve got the end-all, be-all guide to customer feedback too! Improvement of Services and Products. Increase Brand Advocacy.

Feedback Software 52

Feedback Software User Testing Customer Feedback Research Software 52

Alchemer Mobile

FEBRUARY 2, 2021

According to an InMobi survey , the number one challenge facing app developers today isn’t design or development. It’s marketing. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. You don’t need a big budget or a dedicated marketing team to market your app.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Userpilot

SEPTEMBER 15, 2023

What is concept testing and how can it help accelerate your product-led growth ? In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Get feedback on different messaging and ads to find which resonates.

User Testing 95

User Testing Feedback Software Product Research Analytic Tools 95

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Product recognition instead of brand awareness.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

User Testing 59

User Testing Product Research Feedback Software Framework 59

The Product Coalition

OCTOBER 6, 2020

By leading the creation and development of groundbreaking qualitative analysis products, Jared is dedicated to helping companies like Netflix, Sony, and Disney understand how their content impacts audiences everywhere. Automating ways to understand how consumers feel about content is a product specialist’s dream at companies today.

User Testing 145

User Testing Data Visualization Product Research Research Software 145

Alty

FEBRUARY 22, 2017

Mobile traffic has already surpassed desktop traffic in 2015 in ten main markets including the US and Japan. survey , most generations (Baby Boomers, Gen X, and Millenials) are now choosing mobile as their primary channel for content consumption: The mobile commerce market will generate $284 billion in global revenues by 2020.

Research Software 40

Research Software User Testing Reporting Tools Data Visualization 40

Userpilot

JANUARY 9, 2023

To create a micromarketing campaign, you must first conduct extensive market research. What will your positioning and messaging strategy be? Finally, you’ll need to figure out your marketing goals , the best tactic for achieving those goals, and how best to track goal completion. What is Micromarketing?

Research Software 88

Research Software User Testing Strategy Customer Experience 88

Usersnap

MAY 19, 2022

Think of product-market fit (PMF) as sailing: the product is the sail and demand is the wind. For the boat to work or to make your dreams come true, you need to build a sail (product) and find the wind to power it (or satisfy the needs of the market, and its potential customers). Everyone is going to love it.

User Testing 52

User Testing Product Research Customer Feedback Customer Experience 52

Intercom, Inc.

AUGUST 17, 2018

In advertising, a one size fits all strategy is too broad to be truly effective. As advertisers, we know who we’re serving ads to, so we have everything we need to create personalized experiences catered to our audiences’ interests, pain points and solutions. Step 1: Prioritize the opportunities you want to test.

User Testing 136

User Testing Data Visualization Advertising Weak Development Team 136

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 84

Product launches User Testing Feedback Software Research Software 84

Userpilot

MARCH 4, 2021

Customer feedback software allows you to collect, sort and analyze feedback from your users. By improving their understanding of user behavior, SaaS teams can create better product experiences, ultimately reducing churn and increasing lifetime customer value. Why is having customer feedback software important?

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98