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AI in Advertising: Using AI to Predict Ad Performance

The Product Coalition

Advertising is a crucial aspect of any business that aims to reach its target audience and increase revenue. By leveraging historical data and machine learning algorithms, marketers can make accurate predictions about how new ad creatives are likely to perform, without having to go through the process of testing each variation.

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Review of Vimeo OTT: The Best Alternatives & Competitors in 2021

The Product Coalition

Vimeo OTT Review & Alternatives Have you been generating video content for a long time? The video-on-demand platform, since its inception in 2004, has catered to many in the creative market. In 2017, acquiring Livestream, a service provider for live streaming, marked the onset of Vimeo entering the B2B market.

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Solving Product Development Challenges With Product Review

Mind the Product

While product managers have a variety of techniques to cope with this ambiguity, from the Mind the Product slack channel to thunderdome-like meetings, one powerful solution is product review. This is a formal review of the product’s progress by senior product managers in order to assess the status and suggest avenues to explore.

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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m I’m ignoring deep tech and foundational AI research companies, for the sake of this conversation). Hmm… If you find yourself at this moment, then you are already in a bad place.

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Have a Major Creator or Gaming-related Passion? Don’t Get Distracted by the Surface…

The Product Coalition

Thus a symptom of this passionate gen Z market of content creators comes to light: pure market saturation. I’m saying people are jumping too fast into a now-saturated market without first considering the industries of tools and services which allow all of this to happen in the first place. Before we continue?—?I’m

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Emotion AI: How Far Can It Go?

The Product Coalition

But what if the technology that hinders our communication at times could actually enhance it? Uses for Emotion AI Technology Mental health treatment According to a report from the National Institute of Mental Health, more than one in five citizens in the United States suffer from a mental illness. Automotive There are approximately 1.44

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How To Build the NFT Marketplace in 2023: The Step-by-Step Guide

The Product Coalition

The crypto market is not unfamiliar to the ever-growing NFTs! The NFTs, or the Non-Fungible Tokens, first appeared in the market in 2014 and have constantly been evolving ever since. This development of the NFT market can be divided into two categories and is described in detail below.