Userpilot

MAY 19, 2021

SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. SEO Keyword Research. How Mashable Grew Their Blog To Two Million Readers In 18 Months Using Keyword Research. SaaS Content Marketing. Creating a Newsletter.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

AUGUST 12, 2024

According to him, there are three critical dimensions to ensuring agile, customer-centric product operations: Product development : Frequent releases and updates allow for responsiveness to customer feedback , proactive problem detection, and maintaining high user satisfaction.

Feedback Software 105

Feedback Software Analytic Tools Research Software Product Research 105

Userpilot

AUGUST 2, 2024

With the right approach, the product-led model can help you attract and retain customers almost effortlessly. TL;DR A go-to-market (GTM) strategy is a comprehensive plan that outlines how a company will launch a new product or service into the market and drive customer success. Looking to implement a product-led GTM for your brand?

Feedback Software 105

Feedback Software Customer Experience Reporting Tools Strategy 105

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers.

Enterprise 98

Enterprise Marketing Strategy Outbound 98

Intercom, Inc.

JULY 26, 2018

Intercom enables you to have better conversations with your potential customers and the best conversations of all lead to conversions. In the past month, we’ve shipped 13 new features to help our customers increase conversions on their websites and in their apps, and ensure they’re having the right conversations and collecting the right data.

Onboarding KPIs 112

Onboarding KPIs Embedded Analytics Feedback Software Data Visualization 112

The Product Coalition

APRIL 14, 2020

Research ¹ has shown that lead generations tactics remained relatively unchanged over time as the world embraces high level of digitization. Moreover, online advertising spend is expected to grow at an amazing 40% CAGR from 2019–202? ². More importantly, more than half of these lead generation techniques are outbound focused.

Banking 78

Banking User Testing Research Software Customer Experience 78

The Product Coalition

APRIL 26, 2021

JTBD is a great tool for understanding what you can do for your customer and helping you develop a product (or feature set) around that. With a persona-based approach, you might describe your customers as “knowledge workers, likely aged 22–45.” Make your new customers stickier. Make your product onboarding better.

Marketing 95

Marketing Outbound Strategy User Testing 95

ProductPlan

MARCH 17, 2020

That being said, it’s all too easy to lose track of strategic direction when stand-ups, customer interviews, presentations, and a million other demands crowd a PM’s calendar, vying for precious time. Product Strategy : Consider which strategic activities impact your ability to deliver value to customers. Market research.

Outbound 99

Outbound Product Management Product Manager Customer Experience 99

Userpilot

NOVEMBER 2, 2023

TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. In contrast, the product-led growth model leverages inherent product virality and its value to drive customer acquisitions and retention. Understandably, all of this translates into improved customer acquisition.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Brian Balfour

JULY 18, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. In part three, I covered Product Channel Fit - that products are built to fit with channels, channels are not built to fit with products. Channel Model Fit.

User Testing 65

User Testing Outbound B2B Inbound 65

Userpilot

JANUARY 26, 2024

In this article, we share 11 tried and tested tactics for product managers who want to up their PLG game. TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. Create a frictionless sign-up flow to smoothly let users inside the product.

Analytic Tools 103

Analytic Tools Feedback Software Data Visualization User Testing 103

Userpilot

AUGUST 14, 2023

First, let’s start by clarifying what first-party data is: TL;DR First-party data is individual information that your company collects directly from users, such as user attributes, demographics, customer behaviors, and more. Using feature tagging to monitor clicks , mouse hovers, and any user input on a specific UI element.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Feedback 98

Userpilot

JULY 28, 2024

How does a free trial work in SaaS and help me get customers, you may ask as a new SaaS founder. In this article, we will give you a look at the different types of free trials and explain strategies for converting free trial customers into paying subscribers and driving product-led growth. Then this guide is for you!

Research Software 98

Research Software User Testing Customer Experience Product Research 98

Intercom, Inc.

JULY 19, 2021

It’s clearer than ever that customers (and businesses) prefer conversational support. It’s quick, efficient, and personal, meaning that customers can get the answers they need, where and when they need them. Conversational support is the modern way to resolve customer questions through a digital-first, messaging-based interaction.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Intercom, Inc.

AUGUST 1, 2019

For Brex, the first one was having their CFO run marketing, along with a few other things typical fintech startups wouldn’t do, like outdoor advertising. We had this physical card in front of our customer, and that gave us the idea that we could build a brand early. So, last touch means “how did the customer get to you?”

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Usersnap

FEBRUARY 14, 2023

In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Something important to know about go-to-market (GTM) strategy is that it is not a one-size-fits-all plan for every SaaS, micro-SaaS, eCommerce, or brick-and-mortar business.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

JANUARY 19, 2022

Documentation guides can be tricky so here’s an article on everything you need to know about Userpilot integrations and how you can build better user experiences by sending data from Userpilot to your other apps. Userpilot sends the following data to other apps: user flow data, checklists engagement data, NPS survey data.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Technical Review 98

Dear Strategy

AUGUST 27, 2018

To frame this question up properly, let me first say a few words about where I believe marketing strategies fit within the context of product and business strategies. Inbound and Outbound Marketing. On the other side of the coin, outbound marketing is all about being seen when people aren’t otherwise looking for you.

Strategy 53

Strategy Outbound Inbound Marketing 53

BrainMates

SEPTEMBER 4, 2023

Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers. It’s a strategy that puts the product at the forefront of your growth efforts, leveraging its value to acquire, activate, and retain customers. Would users have influence?

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Intercom, Inc.

SEPTEMBER 22, 2020

Strong customer relationships are more important than ever for business success, but the old ways of communicating and building relationships with customers are broken. Old communication tools, like email and forms, simply don’t match the ways modern customers want to talk, connect, and receive help.

Inbound 211

Inbound Outbound Customer Experience Reporting Tools 211

The Product Coalition

OCTOBER 6, 2023

Futurologists and trend researchers are optimistic that this will be the case in the future with emotion AI. Emotion AI, like any other AI technique, requires data to enhance performance and comprehend user emotions. In addition, agents utilize Emotion AI to comprehend the disposition of consumers and communicate effectively.

Research Software 158

Research Software Reporting Tools Data Visualization Automotive 158

Userpilot

JULY 24, 2023

We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. TL;DR SaaS marketing is the process of launching a product, building awareness, landing customers, retaining them, and increasing their lifetime value. Personalizing the user experience.

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Marketing 94

Intercom, Inc.

JULY 9, 2020

And I’m a writer of a newsletter called Tech Bound, in which I hone in on marketing strategies and customer acquisition. Atlassian does not have an outbound sales team. The customer or user acquisition strategy is product-led and follows this concept of land and expand. I’ve always been a pretty curious kid.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Business of Software Conference

NOVEMBER 16, 2023

Customers know they’re not speaking to an actual human. 5 Ways to Sell Software Using Sales No matter your product or what you’re trying to peddle to your customers, being successful requires one major thing: sales. Visit customers often. Your customers expect these messages from you. Pick up the phone. Send more emails.

Research Software 52

Research Software Feedback Software User Testing Customer Experience 52