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Featuring an engaging discussion with Inis Hormann (Marketing Director Germany, Cepheid) and Steve Kury (Leadership Development Consultant, SHK Leadership Consulting), the session provided actionable insights for PMs at every level. Leverage Data: Use findings to guide decisions, reduce uncertainty, and inform future product iterations.
He emphasizes that these activities vary based on context (large vs. small organizations, B2B vs. B2C, Agile vs. Waterfall). The discussion reveals how product management has evolved since 1931 and highlights the importance of clear role definition to prevent job frustration.
He shares practical insights from the Product Development and Management Association (PDMA) framework and explains how product managers can use these principles to improve their product development process. Portfolio Management During our conversation, Jack shares valuable insights from managing product portfolios at Sony Ericsson.
The collaboration between AMS and MIT researchers has yielded impressive results, with AI tools not only matching human analysts in identifying customer needs but often exceeding themespecially for emotional needs that humans might overlook. But it is changing, with AI tools that are transforming how we uncover and analyze customer needs.
Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group
Is your agile team overloaded with feature requests, with no time for discovery? It may seem impossible now, but what if we said that with a few changes, you could be meeting deadlines with the ability to predict progress with accuracy, be happy with your progress against the roadmap, and be making time for near-continuous discovery?
What tools do you use? How do you manage all of that data? We’ve compiled a list of the best tools for mobile in-app feedback —from the technical, back-end side to A/B testing to analyzing VOC (voice of customer). In other words, these in-app visualanalytics track touch gestures. Where do you start? Apptentive.
This definition is a mouthful, so I like to visualize it. I’m going to walk through this visual quickly, and then Cecilie and I are going to dive into this in more depth. Using the Opportunity Solution Tree to Guide Discovery The visual at the center of this is called an opportunity solution tree. It’s that simple.
Reveal Embedded AnalyticsData-driven companies have a hidden advantage! Theyve consistently outperformed their counterparts, reporting significantly higher metrics across operational efficiency (81% vs. 58%) , revenue growth (77% vs. 61%), and employee satisfaction (68% vs. 39%). How is this possible?
They started to see the value. -- 2011: "Product reports to the VP of Engineering." 2019: "Product reports to the CPO." We still haven't quite gotten down "outcomes over outputs" yet, but it's moving in a better direction. -- 2013: "What is this Agile thing? 2019: "Do we have data to prove that is the right way to go?"
Speaker: Daniel O'Sullivan, Product Designer, nCino and Jeff Hudock, Senior Product Manager, nCino
We’ve all seen the increasing industry trend of artificial intelligence and big dataanalytics. In a world of information overload, it's more important than ever to have a dashboard that provides data that's not only interesting but actually relevant and timely. Dashboard design do’s and don’ts.
I’m going to take a wild guess and assume that you already understand the importance of mobile in-app feedback tools. You also might be reading this post thinking: “Who’s adding new tools to their tech stack right now?” Do you have the right tools to capture that voice? Mobile in-app feedback tools & solutions.
In the previous article, I discussed in detail about Agile Product Life Cycle and its different phases and outcomes that allow an organization to function end to end in an agile product life cycle. These tools and practices are standalone sufficient and they can be picked as what fits best for the team and organization.
The choice is tough because there’s no single tool that covers all use cases. What’s worse, you will find multiple tools in each category, making it incredibly difficult to pick the tool that satisfies your needs and offers the best value for money. Which product feedback software should you choose for your SaaS?
If you are a SaaS company, the chances are you’ve come across the term “self-serve analytics” at some point online. Unlike traditional data analysis methods, self-serve analytics equips everyone in your organization to explore data and take the right actions in real time. Choosing a good business intelligence tool.
Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker
So you want to set your product apart with the latest analytics, but you’re not sure where to start. Join Miles Robinson, Agile and Management Consultant, as he covers five key considerations for you to keep in mind when you’re updating your software or app to offer the latest in embedded dashboards.
A self-servicedata platform is the backbone of informed decision-making and a growing SaaS business. But how do you choose the right data platform for product analytics ? Let’s go over what a data platform is, its importance, and the must-have features you should consider to choose the right platform for you.
Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager. The Brave New Agile World.
Below is a preview of key insights. Make switching easier Allow parallel use with existing tools and automate data migration from competitors. Create a self-initiated MVP even a simple landing page or automation tool. Q: How do I shift leaderships focus from data obsession to actual product development?
During the third stage, input is analyzed and during the fourth stage, the insight gained from analysis is used to make decisions. Plugging in: how to generate insights Analysis: how to prioritize and understand feedback Communication: how to synthesize information Test/Build/etc & then repeat. Get Insights. It’s cyclical.
Speaker: Amanda Stockwell, President of Stockwell Strategy
Many Product Managers feel quality user research can't keep up with the fast-paced culture of agile teams. However, if you're willing to adapt the right way, you don't have to sacrifice agility or user insights. Using the right strategy, your agile team will collect qualitative data, interpret it, and integrate it effectively.
Do you have the right tools to capture that voice? To help you with this, we compiled a list of the top mobile in-app feedback tools of 2021. Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. Apptentive.
Think about all the insights you could gather to improve the user experience. By showing how users interact with different elements on the page or product screen, session replays provide product teams , designers, and marketers with valuable insights into user behavior. Every click, scroll, hover, or keystroke?
Even more startling, product managers reported spending 45% less time on strategy than theyd like in 2023. A 2022 Product Excellence Report revealed that only 36% of PMs are confident their products and features consistently meet customer expectations. Use this insight to refine your approach. Where did delays occur?
Lastly, to make the most out of this framework, it’s best if your organization has already implemented some variation of the Agile Methodology. Epics are also useful when describing features to an end-user of your product or service when collecting feedback. If not, this can still be applied to most existing process with some tweaks.
As a product manager, you probably know specific ways to gather data to inform your product decisions, like the ever-popular A/B test. Tim Herbig will share his hands-on approach to working with analytics in agile product management. Tim will discuss the line between being data-informed versus data-driven.
Look for unique applications of the tools you already have. This approach can reveal unexpected insights and user preferences, helping you shape the final product. Listen now on Apple , Spotify , and YouTube. This allows them to move faster and iterate quickly, much like a startup. Don’t wait for a perfect launch.
This speaker spoke on The Key to Successful Voice of the Customer (VOC) in Agile Teams. Agile teams need to know what they are developing, and VOC is a tool for understanding what customers need. We’ll discuss how to get more benefits from VOC in Agile teams. Learn more about them at PDMA.org.
Want to conduct customer journey visualization but not sure what’s the best way to do it? This article shows you a step-by-step process for collecting customer data and creating easy-to-understand visual maps. Understanding these steps and the motivations behind them enables you to support customers in succeeding with your tool.
In this episode of “Product Excellence: Insights from Award-Winning Leaders | Strategies for Success,” Harpal Singh explains his approach to managing product processes by emphasizing principles over rigid methods. He discusses how prioritizing customer insights, collaboration, and data helps unlock better results for teams.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and dataanalytics are set to play pivotal roles in shaping success. Understanding these trends is not only essential to staying ahead of the curve, but critical for those striving to remain competitive and innovative in an increasingly data-driven world.
Unlike traditional mobile web tools, Whatfix focuses exclusively on native mobile environments, allowing enterprises to create deeply integrated, in-app experiences that streamline user onboarding , feature adoption, and contextual in-app training. However, advanced behavior targeting requires a separate analytics integration.
No product tool or template can save you if you’re not killing it in these three areas. That’s why we’ve listed 12 tools that the best product managers use to do their jobs better? That’s why we’ve listed 12 tools that the best product managers use to do their jobs better?—?and and not the best product management tools.
SaaS tools are the industry's biggest open secret. Wondering what type of tools you should have in your stack? TL;DR SaaS tools are applications that users can access through an internet connection. There are different types of SaaS tools for different purposes. ProductPlan is the best tool for road mapping.
Learn what are spikes and user stories in AgileData Science teams and how to use them to become a predictable team Continue reading on Product Coalition ».
Speaker: Edie Kirkman - VP, Digital at Focus Brands
To overcome this challenge, it is crucial to build core product and technology competencies that provide actionable insights through qualitative and quantitative data analysis. By leveraging data-driven insights, companies can accelerate time-to-market, enhance product quality, and align offerings with customer needs.
He was also the first head of growth at Atlassian, where he led product for Jira Agile and built the first-ever B2B growth team. The best product managers go out of their way to prove themselves wrong, because finding the flaws in your thinking will lead to better decisions.
TL; DR: How to Make Agile Work in Fast-Growing Startups For years, I worked in several Berlin-based, fast-growing startups in my capacity as Scrum Master, agile coach, and Product Owner. These are my lessons learned on making ‘agile’?—?including including Scrum as a framework?—?work work in a fast-growing startup.
Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies.
BuildNest is a comprehensive wellness platform that offers physical, mental, and financial wellbeing tools to employees, while giving employers and healthcare providers a HIPAA-compliant, 360-degree view of health trends across large populations. Their tool of choice? Their current approach lacks a cohesive product strategy.
As a result, many organizations are seeking new ways to overcome challenges — to be agile and rapidly respond to constant change. We do not know what the future holds.
So give designers bigger challenges like: “We should redesign the sign up flow to decrease drop-offs” or “add a new reporting module to this business app, so users can easily present their results”. The design team has to bring new insights from your customers all the time. This is essential to design a product that works well.
Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies.
Instead, we must go back to the age-old mantra that a picture is worth a thousand words and provide a visual representation of what the future could look like if we are successful. Design: Customer Discovery Insights. Whenever you are surprised it means you've collected a valuable insight. Design: Product Roadmap.
Everyone talks about getting insights from digital products and processes, yet I’ve seen it done wrong so many times that the subject demands revisiting, especially in light of the emerging field of DataOps. Data is increasingly complex and complexity can only be managed via stable and reliable foundations. What is an Insight?
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