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To MRD or not to MRD.

The Product Bistro

In the way back time, before Agile, before OKRs and other fads, product managers wrote MRDs, or Market Requirement Documents. This was the artifact the began the process of developing a new product, or a variant of a product. A recent project, a complete re-do of one of our flagship products was needed.

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From Product Management Back to Strategy

The Product Coalition

You had to walk a long way before you could enter product management, and when you did — it was a senior role already. As the product management profession matured, additional levels were naturally added to the career ladder, including junior ones. Job titles generally reflect that distinction but not always.

Strategy 140
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How to Maintain Your Product Agility with Non-Agile Stakeholders

The Product Coalition

Image by Paul Brennan from Pixabay “We are not agile enough”, she told me. If you work at a large company, or in a relatively traditional industry, you probably know the feeling: You are a big believer in agile and lean. You appreciate the insight you gain from moving fast and testing your product with real customers.

Agile 60
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Top Product Management Leadership Priorities For 2020; Working Better with Sales and Marketing Leaders; Spring Events

Good Product Manager

Top Product Management Leadership Priorities For 2020. You may remember me posting last fall about some research we were working on at SiriusDecisions/Forrester to understand the biggest challenges and priorities of product management leaders. Your Input Needed: What Product Management Loves (and Hates!) a) Many (most?)

Events 60
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Top Product Management Leadership Priorities For 2020; Working Better with Sales and Marketing Leaders; Spring Events

Good Product Manager

Top Product Management Leadership Priorities For 2020. You may remember me posting last fall about some research we were working on at SiriusDecisions/Forrester to understand the biggest challenges and priorities of product management leaders. Your Input Needed: What Product Management Loves (and Hates!) a) Many (most?)

Events 60
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The Critical Role of Product Strategy When Money Is Scarce (Part 2?—?Rounds A, B, and Later)

The Product Coalition

When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. While I understand this distinction, I believe that a company cannot reach real product-market fit without nailing down its GTM, and vice versa. Here is how it works.

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The Critical Role of Product Strategy When Resources Are Limited (Part 2?—?Rounds A, B, and Later)

The Product Coalition

If you’re just dealing with tough market conditions, the situation is different but the conclusion is quite similar: When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. Here is how it works. What had changed?