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How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers.
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
Tips for managing global innovation projects Watch on YouTube TLDR In this episode of Product Mastery Now, I speak with Jack Hsieh about successful product development strategies. PDMA has been supporting product professionals since 1976, making it the oldest organization dedicated to product management.
Introduction: The Rise of the AI-Augmented PM Welcome to the era where product managers don’t just manage products—they orchestrate intelligent systems . Get ready to become an AI Product Manager. From marketresearch to roadmap prioritization, AI is reshaping how PMs operate, make decisions, and deliver value.
Want to advance your career in product management or find top talent for your team? This article shares exciting product manager roles focused on retention and churn and showcases standout candidates in the field. Recommended product manager job openings in data-driven companies 1. Who would be the best fit for this job?
In a fastmoving digital economy, many organizations leverage outsourced software product development to accelerate innovation, control costs, and tap into global expertise. Rather than building and maintaining a large inhouse team, businesses partner with specialized vendors to handle design, development, testing, and deployment.
Start 2025 with the essential knowledge areas that give product managers more influence and success In 2024 I co-authored the 3rd edition of the Product Development and Management Body of Knowledge: A Guidebook for Product Innovation Training and Certification.
Want to advance your career in product management or find top talent for your team? This article shares exciting product manager roles focused on Product-Led Growth (PLG) and showcases standout candidates in the field. Recommended product manager job openings in the PLG field Looking for a job in PLG companies?
Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the marketresearch, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “product” managers. We’ll start with a box labeled “Product.” I suspect most of what you’ve learned about product management thus far has revolved around “the product.”
What is ProductDiscovery? Productdiscovery describes the activities required to determine if and why a product should be developed and offered. This increases the chances of creating a product that users actually want and need and achieving product success. What makes the product stand out?
Photo by Dylan Gillis on Unsplash Marketresearch and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.
Marketresearch, for Product Managers, is an absolute necessity for success. Much of the time, you’ll find that your company has already outsourced your marketresearch to a firm. Here, we’ll go over the different types of marketresearch, whether or not you should outsource, and 4 methods for lean marketresearch.
Productdiscovery is a team sport. You should therefore involve the right people in the discovery work and secure enough of their time. Your goal should be to mitigate the risk of building a product nobody wants and needs, not to figure out the product details. Do Just-Enough ProductDiscovery Work.
Learn the qualities of a successful product manager and leader. Part of the path to becoming a product master is developing as a leader. Leaders of product management need agility, influence, trust, empathy, and motivating vision. Roman is a product management expert specializing in digital products.
For the past eight years, I’ve been working with C-Suite leaders at companies big and small to set up their Product Management organizations. At all of them, I start understanding the current state of Product Management. I gather data through surveys about observations. I review strategies and roadmaps.
I've been reflecting on the last decade in Product Management. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy."
Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the marketresearch, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.
How product managers can go beyond the obvious in VOC. This speaker spoke on The Key to Successful Voice of the Customer (VOC) in Agile Teams. This episode is sponsored by PDMA, the Product Development and Management Association. We’ll discuss how to get more benefits from VOC in Agile teams.
As you may know, the product owner originated from Scrum, where the role is responsible for maximising the value the product creates. This sounds like a text-book product management responsibility to me. Additionally, some approaches like SAFe employ a separate product manager and product owner role.
Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, productdiscovery, and product strategy, as the model in Figure 1 shows. [1]
“What is the difference between a Product Owner and a Product Manager?”. Honestly, I did very little of what I teach as Product Management now either. I wasn’t called a Product Manager until I bailed out of that and landed in a startup. I had not heard of the term Product Owner until years later.
How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?
If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. Each week we highlight some of the recently posted openings.
Twenty five mini-research ideas for finding something meaningful to work on. In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. So let’s talk about mini-research. Think of research as digging for gold.
How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.
Nowadays, digital products are becoming more and more prominent in our lives, and it’s already part of our daily activities. Most of our readers would have heard of Agileproduct management. In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’).
How product managers should combine flexibility and rigor in an agile stage-gate process. Just about every organization I have worked with this year wants more agility in their product management processes. They want to get new products to market faster and release enhanced versions in less time.
How product managers can align stakeholders on product projects. Today we are talking about the need for product leaders to manage stakeholders and the associated challenges this creates. Aligning the perspectives of stakeholders on a product project is desirable as well as difficult. ” What a great quote.
Stefan Röse breaks down how Quantilope is pushing forward customer development and the consumer research field. By Jon Matheson for Product Coalition Have you ever wondered how much a consumer is worth? Perhaps that’s why some research experts say, “Data is the new currency.” While flying from the U.K. to the U.S.,
Google’s tech alone didn’t build them into a top company, User Research matters too! Creatively exploring market preferences is critical for success. Instead, research first helped Google emphasize user personalization. Keep reading for info on Google’s current user research. Definitely not!
Have you ever wondered about the product design process for companies like Slack, Loom, or ClickUp? These companies not only follow a user-centric approach to product management. They also have a robust system to collect data, make decisions, build solutions, perform tests, and deploy new products on time.
Managers and product managers are often frustrated by the apparent lack of care the development team is showing for the needs of the business. When a long-awaited product or feature finally launches, it often comes well short of the needs. Agile Development Things don’t necessarily get better with agile development.
Are you wondering about the difference between the Minimum Viable Product vs Minimum MarketableProduct? Would you like to know what role each of them plays in the product management process and how to build them? MVP reduces the time to market and allows a quicker release of the product. Ready to dive in?
I spend much of my time coaching product leaders : folks who manage teams of product managers and developer+designer+product teams. I also step into companies as an interim VP Product Management. So I have strongly held personal opinions about what’s on the minds of other product leaders.
What does the product management process involve? Why is it important for product managers to follow them? Product managers lead interdisciplinary product teams to deliver products that bring value to customers. Product managers lead interdisciplinary product teams to deliver products that bring value to customers.
If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. Product Specialist @ Research Now (Plano, TX.)
As 2019 gets underway, I’ve been enjoying taking stock of what we saw at Mind the Product Training over 2018. As a product manager I’m always looking for signals and patterns, and evaluating what early trends could mean for my products, and now for product practice. Recognizing Product Intuition.
If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. . Product Owner, Servicing @ Capital One (New York, NY).
Whereas many organizations have deep and meaningful expertise doing large-scale marketresearch, their findings are hitting critical limitations. As someone who did marketresearch for a decade, the last half while at Toyota, I saw this first-hand. It’s not a rigorous practice by any means.
Are you constantly juggling competing priorities, leaving little time for the big-picture thinking that drives product success? If so, mark your calendar and sign up for our Product Drive Summit where Marty Cagan will share his insights on the product operating model. Let’s explore: Who Marty Cagan is.
As a SaaS professional, you’ve probably asked yourself, “What’s tech product management?” and wondered how it’s different from traditional product management. This guide takes a deep dive into the world of technical product management , showing you how to become one of these in-demand professionals.
After reading a blog or a book or attending a conference or talk on product management, I’m always excited to try out the new processes and frameworks I’ve learned about. Most importantly, I wanted to invest our time in something that will stick and make us all more productive and efficient product teams. Meaningful.
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