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Product Goals in Scrum

Roman Pichler

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.

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Product Goals in Scrum

Roman Pichler

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.

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My Product Strategy Model

Roman Pichler

The roadmap in figure 1 describes how the product strategy will be implemented in the next six to twelve months; it communicates the specific benefits the product will achieve; and it aligns and guides the stakeholders and development teams. You can simply copy the next product goal into the backlog together with its features.

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Succeeding with Product Delivery and Scrum: 10 Tips for Product People

Roman Pichler

2 Use Scrum for Products that Experience Uncertainty and Change Scrum is often seen as the standard way to create digital products, and I have met more than one company where the product managers were told to be agile and do Scrum. It therefore offers only limited support for product people.

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Why Product Owners Need Effective Scrum Masters?

Roman Pichler

What’s more, it’s not uncommon in my experience that product owners have to do their job without the support of a Scrum Master or agile coach. Staffing : Help find people who have the right skills and are motivated to work on the product and who can fill the roles. The same is true for setting product goals.

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Seven Product Backlog Mistakes to Avoid

Roman Pichler

The Product Backlog is Too Big. A few years ago, I was asked to help a healthcare company with their agile transition and its impact on product management. One of the challenges the agile transition team was concerned about was the choice of the right product backlog tool, which at first seemed odd to me.

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How WellNest Rebooted Product Strategy (eBook Preview)

Productside

Their current approach lacks a cohesive product strategy. New players are entering the market with agile teams, wearable integrations, and insurer distribution deals. Internally, executive leadership is frustratedand pointing fingers at Product Management. Create Now comes the shift from insight to action. The result?