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Our next step: Analytics for everyone

Mixpanel

We ripped up the B2B SaaS rules and playbook by rolling out a “show, don’t tell” design in the product; ungating content so you don’t have to fill out forms to read stuff; and beginning our journey toward price transparency. Out of all the apps in your stack, analytics is about getting to the truth, so why doesn’t everyone use it?

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Benn Stancil, founder of Mode, on how data science can help us make better decisions

Intercom, Inc.

And so, many business leaders find themselves not quite sure how to start, how to leverage it, or what to do when all the dashboards and tools seem to be pointing at different solutions. Getting into analytics. That’s how I ended up moving from that job into an analytics job at a tech company in San Francisco.

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Strategic jiujitsu: 4 Lessons from Southwest Airlines, Western Europe, and the Simpsons

The Product Coalition

Southwest Airlines gives us a great case study here. In the 1970s, all the incumbent major airlines had purchased the rights to the gates of the major airports, thus preventing new airlines from flying out of them. However, this approach had also caused those incumbent airlines to abandon gates at smaller airports.

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The Top Mobile In-App Feedback Tools of 2022

Alchemer Mobile

I’m going to take a wild guess and assume that you already understand the importance of mobile in-app feedback tools. You also might be reading this post thinking: “Who’s adding new tools to their tech stack right now?” Do you have the right tools to capture that voice? Mobile in-app feedback tools & solutions.

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Implement This Customer Engagement Strategy and Your Users Will Not Get Enough of Your Product

Userpilot

As Steve Jobs once said: “ You have to start with customer experience and work your way back toward the technology, not the other way around. ”. What he really should have said was, “You have to start with measuring customer engagement and then work your way back toward the technology.”. But how do you measure it?

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How to Avoid Patch-Work Innovation

The Product Coalition

I came across an opportunity from a reputable airline requesting for innovative ideas on how to curb food wastage on flights. This solution may sound logical and its technical feasibility could well intrigue budding entrepreneurs however it struck a different chord in me. So what type of mindset would the passengers bring onboard?

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A Smarter Airport for Success that’s Terminal

TIBCO - Thought Leadership

You don’t have to be a frequent flier to have noticed the personal touches that continue to creep into the airline experience. Liking’ a far-flung destination on Instagram will routinely trigger suggestions by an app with options to get you there, not to mention itinerary recommendations, based on your preferences and budget.