Intercom, Inc.
MARCH 12, 2020
And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel. Map out every touchpoint between you and your customer and focus on making them as positively unforgettable as possible. The publisher came up with the name.
Mironov Consulting
AUGUST 8, 2017
I spend a lot of time sifting through documents, positioning and stories – trying to figure out who we’re talking about. Then chose some more specific names and stick with them. If we work at an airline, our customers are the passengers who pay us to fly them home for Thanksgiving. A Personal Sore Point. <soapbox>
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Dear Strategy
DECEMBER 31, 2020
To name just a few: We’ve learned how to make a living without having to waste several hours a day commuting. We’ve forced several industries (airlines, public transportation, theaters, restaurants, bars – just to name a few) to rethink any strategy that involves packing humans together into inhumanely tight spaces.
Mind the Product
APRIL 18, 2017
Jeff has worked in various roles and leadership positions at iXL, Fidelity, AOL, WebTrends, and TheLadders. Her art is held in the collections of companies like Delta Airlines, Survios, Merge, Senetics, StarVR and River Studios. Nate then became the Chief of Research and Innovation at Tanner Labs, where he built O.C.
Userpilot
JANUARY 19, 2021
The more engaged customers move along the user journey the more likely they are to recommend your app (drive WOM), leave positive reviews, and upgrade to a higher plan (expansion revenue). When thinking of a loyalty program the first thought that comes to mind is airline companies. Source: Insided.com.
The Product Coalition
DECEMBER 9, 2019
Market Positioning However as a business matures together with its brand, it would be meaningful for the business to establish its own web presence apart from the marketplace in order not to lose its brand equity.
Intercom, Inc.
DECEMBER 4, 2019
In an entirely different industry, and in an entirely different way, European budget airline Ryanair also demonstrates incredible consistency from its value prop (cheap flights) to its product to its brand identity. You are then happy to lose ground on certain aspects of the product while you develop a defensible position in the market.
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