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Hi Fly: A Lean Airline Story

Melissa Perri

I had never heard of this HiFly airline before. HiFly is an airline for hire. Because their planes are unmarked, they can fly routes for all major airlines and private companies. When an airline like Norwegian is starting out, they don’t invest in new planes until they can justify the cost. And it’s genius.

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UX Research System – How We Introduced It To Our Design Method?

UX Studio

Here’s the thing: the fact that you do UX research is only the first step in creating a bulletproof UX design method. Having an atomic unit as the foundation, and building something bigger with it forms a perfect analogy for UX research as well. UX research is an important part of the Product Design process.

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Connecting with customers in real time: Q&A with Devin Harold from Verizon and Nayaab Lokhandwala from Alaska Airlines

UserTesting

In a recent webinar, guest speakers Devin Harold, UX Research Manager at Verizon, and Nayaab Lokhandwala, UX Researcher at Alaska Airlines, sat down with us to share how they’ve been leveraging the power of customer interviews with UserTesting’s Live Conversation … The post Connecting with customers in real time: Q&A with Devin Harold from (..)

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VR In UX Research: All You Need To Know About VR User Testing

UX Studio

As a consequence, they open up interesting new territories in UX research, too. VR in UX research can serve as an individual tool to explore user needs and test complex user experiences. As a UX researcher, I’m really excited about how this new technology is changing my field of expertise. VR in UX research.

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Product in Practice: Adopting the Discovery Habits is An Iterative Process

Product Talk

After running through a few iterations this way, they got into mid-fidelity, which is when it made sense to have UX build out some real UIs. But people with children, with school schedules, teachers, they are beholden by budget, calendar, airline preference, or seating preference.”

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Stop Blaming the User

Melissa Perri

As someone who doesn’t work for an airline, how am I supposed to know that Z class doesn’t exist on Aer Lingus? I was the head of UX there. I’ve bet you felt that too on just about any airline. What happened next, pissed me off more than the switcheroo. I don’t think I am wrong for being upset; yet United is telling me I am.

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5 Tech Trends in 2019 We Need to Consider as a Design Team

UX Studio: Product Management

Technology today has started to unfold around us to change our lives for good, and it’s vital for UX Designers to keep up-to-date with the latest digital trends in the industry. In 2019 the Internet of Things (IoT) will continue to impact the UX Design industry. Living in the present, I often forget how fast the world is changing.