Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. When users are considering your product and comparing it with other alternatives.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

NOVEMBER 25, 2023

Looking for a good retention analytics tool and wondering which one of Heap, Amplitude, and Mixpanel is the best option for your SaaS company? There are plenty of tools for retention analytics on review sites, but they don’t make the choice any easier. There is a better tool for your SaaS than Heap!

Data Visualization 85

Data Visualization Analytic Tools Feedback Software Reporting Tools 85

Userpilot

JULY 19, 2021

It is not enough to support your users only when they have issues with your product. The study showed that companies that get customer success right prioritize technologies that improved customer experience. A Customer Engagement Platform (CEP) is an example of a tech solution that can help you achieve a great customer experience.

Analytic Tools 98

Analytic Tools Research Software Reporting Tools Customer Communications 98

Mixpanel

NOVEMBER 8, 2021

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). I get it—data and analytics sound technical and scary, something only “really smart analytical people” should touch.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Userpilot

SEPTEMBER 29, 2022

How can macro and micro-segmentation (B2B) improve your product marketing ROI and contribute to more revenue and product growth ? The most common variables used in B2B segmentation. Micro-segmentation is specific to the actual customers using your product, not their business as a whole.

Analytic Tools 97

Analytic Tools Customer Experience B2B Data Visualization 97

Userpilot

FEBRUARY 27, 2023

User onboarding is one thing that can make or break your product. Get it wrong and your product will be plagued by churn, declining revenue, and poor customer reviews. So how do you make sure how you provide an excellent onboarding experience to your customers? Primary onboarding helps new users experience the Aha!

Onboarding KPIs 105

Onboarding KPIs User Testing Customer Experience Customer Feedback 105

Userpilot

APRIL 23, 2021

Looking for user persona examples to inspire your research, or (product) marketing strategy? Depending on how many your product has, it may require several hours of interviews and a number of surveys to do each. But it’s an absolutely critical step for any SaaS strategy. SaaS User Persona Example-Userpilot: UX Designer 5.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

OCTOBER 30, 2023

Looking for a good user analytics tool and wondering which one of Heap, Pendo, and Baremetrics is the best option for your SaaS company? There are plenty of tools for user analytics on review sites, but they don’t make the choice any easier. There is a better tool for your SaaS than Heap!

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Reporting Tools 52

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. 1] Generic KPIs? Grass is greener.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Userpilot

JANUARY 9, 2023

What is a product persona? How can they help product managers build a successful product? We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Userpilot

OCTOBER 26, 2021

Is the "North Star Metric" just another bit of SaaS jargon somebody has coined to rename something everybody already knows about? And should you, as a product manager care about it? What other SaaS companies use the North Star Metric and how can you find yours? What is a North Star Metric?

B2C 98

B2C Onboarding KPIs Analytic Tools B2B 98

Userpilot

APRIL 18, 2024

From learning about the product to a desired action, like a purchase. To attract the right audience, tailor your marketing resources and channels for the personas. Examples: SEO product-led content or email marketing. A free trial is a chance for potential customers to experience product value. Let’s dive in.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Marketing 105

Userpilot

APRIL 14, 2024

Is Userpilot or Heap the best tool for user analytics? And is there a better software that would better fit your needs? You need to consider your priorities and what functionality you’ll need from the tool to get the job done. Heap offers a multitude of useful insights into product adoption and user behavior.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software User Testing 52

Userpilot

JUNE 8, 2022

Do you implement product management analytics from the onset of a product launch to understand user behavior and timely improve the product based on the findings? What metrics should you track to turn them into actionable insights? Ready to dive into product management analytics? Let’s get started!

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 52

Mixpanel

FEBRUARY 23, 2024

Onboarding new users is one of the biggest challenges a technical product faces. If you want to boost product activation and retention, a one-and-done, low-touch onboarding flow simply won’t cut it. Both the Mixpanel team and our partners over at Segment know how crunchy user onboarding can be.

Onboarding KPIs 59

Onboarding KPIs Technical Review Customer Experience User Testing 59

Userpilot

JULY 6, 2023

If you’re on this page, chances are you’re looking for the best SurveyMonkey alternatives for product managers, HR leaders, or even healthcare professionals. You know there’s no one-size-fits-all solution. So you need to find the tool that works for your unique goals and needs. The product offers too little for its price.

Data Visualization 98

Data Visualization Embedded Analytics Analytic Tools Feedback Software 98

Userpilot

JANUARY 26, 2024

If you’ve been in the SaaS space for a bit, you must have heard about product-led growth strategy or product-led sales. But what about product-led content marketing? More importantly, we show you how to implement it in your organization and share some examples of excellent product-led content strategies.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

Userpilot

JANUARY 27, 2022

Are you looking to reduce product churn for your SaaS business? If speaking realistically, product churn is inevitable for SaaS companies but decreasing churn by just 5% can cause your profit to rise as much as 25-125%. Product churn is a metric that measures how many customers leave your product over a specific period.

Feedback Software 98

Feedback Software Analytic Tools User Testing Onboarding KPIs 98

Userpilot

DECEMBER 22, 2021

What will be the biggest Product Trends in 2022? Interestingly – they seem completely different from the product trends we’ve identified for 2021 – including Product Led Growth , the rise of a Growth Product Management Role, chatbots, or gamification. Will we see a rise of AI-powered product personalization ?

Analytic Tools 143

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 143

Userpilot

FEBRUARY 3, 2023

From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates. Then, collect direct customer feedback with in-app surveys. The two top customer analysis tools of our choice are Semrush and Userpilot. What is customer analysis?

Analytic Tools 98

Analytic Tools User Testing Research Software Feedback Software 98

Userpilot

NOVEMBER 18, 2021

Rather than re-inventing the wheel, it's useful to look at how other SaaS companies set up their user onboarding. Defined as the instant when a customer understands the value of your product, the Aha Moment is an important precursor to user activation and retention. What is the Aha Moment? What is the Aha Moment?

Analytic Tools 98

Analytic Tools Research Software Feedback Software User Testing 98

Userpilot

JULY 15, 2022

Whether you’re trying to accelerate customer acquisition or increase product engagement, understanding the dark funnel is necessary. The dark funnel exists because third-party content platforms, social media channels, and offline conversations can neither be tracked nor controlled by conventional marketing systems.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Data Visualization 98

Userpilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? Or perhaps you’ve managed to marry the two strategies and embraced product-led sales? If not, but you’d like to learn more, then why not watch the talk that Ben Williams , known as the Product-Led Geek, delivered at the recent Product Drive hosted by Userpilot?

Analytic Tools 105

Analytic Tools Feedback Software Customer Experience Data Visualization 105

Userpilot

DECEMBER 18, 2022

Which Product Trends will take 2023 by storm? After the overnight success of Chat OpenAI, it’s no wonder predictions related to using AI and machine learning to increase our understanding of user behavior , greater automation of low-level tasks , and GPT-4 dominate Product Managers’ and Marketers’ projections for the upcoming year.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Product Research 98

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Every business is unique, and metrics frameworks apply differently 5.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Mixpanel

AUGUST 3, 2023

Table of Contents Intro Build a strong foundation How can you identify the metrics that measure success? How can you build your marketing strategy around the funnel? How can you support audience tracking with product analytics? Grow and scale How does marketing strategy change as the company matures? Product-led.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Mixpanel

AUGUST 3, 2023

Build a strong marketing analytics foundation How can you identify the metrics that measure success? How can you build your marketing strategy around the funnel? How can you support audience tracking with product analytics? Grow and scale How does marketing strategy change as the company matures?

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Userpilot

MAY 12, 2021

Companies simply aren’t getting to the heart of their products’ UX, leaving user journeys littered with friction. Product analytics tools can provide key growth insights that help you solve user problems and provide killer user experiences at the same time. Here’s a guide on how to use these tools. Test Usability.

User Friction 52

User Friction Data Visualization Analytic Tools Feedback Software 52

Userpilot

JUNE 25, 2023

Which product management books do you have on your shelf (or Kindle)? Our guide introduces 23 must-reads, from timeless classics to hot-off-the-press publications that are creating waves in the market. Escaping the Build Trap promotes outcome-driven product management to deliver real value to customers.

Books 98

Books Analytic Tools Data Visualization Product Research 98

Userpilot

JULY 13, 2022

Do you follow any product manager blogs? Would you like to discover new ones that will give you valuable insights into product management ? In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience. Our favorite product management blogs.

Blog 98

Blog Analytic Tools Research Software Feedback Software 98

Userpilot

JULY 20, 2021

The best SaaS teams in the world are using one simple and proven process as a guiding light : customer research. Let me guide you through the brass tacks of the only, may I say, “growth hack” that can safely lead your product to success. Yet Growth Marketing and Product Growth is not where I started. marketing efforts.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Properly automated with specialized software.

Customer Feedback 96

Customer Feedback User Testing Feedback Software Product Research 96

Userpilot

NOVEMBER 9, 2021

What’s the difference between a Counter Metric vs North Star Metric? While having a North Star Metric helps your team focus on one big direction for your product, a Counter Metric keeps you in check, making sure you don’t over-optimize just for the sake of one metric, missing key aspects of your SaaS business growth.

Onboarding KPIs 52

Onboarding KPIs Data Visualization Analytic Tools Customer Experience 52

Userpilot

MAY 13, 2021

Product intelligence is the magic that turns everyday products into smart machines. It’s what helps teams build great product experiences. From Alexa putting on your favorite tunes in the kitchen to Siri setting up your morning alarm, product intelligence is the bridge that connects people to products. Conclusion.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Mixpanel

AUGUST 3, 2023

Build a strong marketing analytics foundation How can you identify the metrics that measure success? How can you build your marketing strategy around the funnel? How can you support audience tracking with product analytics? Grow and scale How does marketing strategy change as the company matures?

Analytic Tools 40

Analytic Tools Data Visualization Customer Experience User Testing 40