The Product Guy

MAY 15, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Paul Hurwitz Director of Active Analytics, ActiveHealth Management.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Userpilot

APRIL 30, 2024

There are many SaaS products , but knowing that, how do you choose the best? This article will look at the most successful SaaS companies, so you can decide if you want to invest in them for your business. TL;DR A SaaS product delivers software remotely, reducing the need for local installation, maintenance, and updates.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization Reporting Tools 104

The Product Coalition

FEBRUARY 3, 2022

Using analytics, one can capture actual behavior of customers, ask targeted questions, collect accurate feedback, and repeat the process with much less effort next time. Also, once the analytics process is set up, it is easy to monitor unlike traditional surveys in which one needs to repeat the entire process from scratch.

Data Visualization 183

Data Visualization Customer Feedback User Testing Analytic Tools 183

Userpilot

JULY 7, 2024

Wondering which customer communication management software is ideal for enhancing customer interactions in your SaaS product? In this article, we examine what customer communications management software is and what to look out for when selecting one. We also consider the top 10 CCM software products on the market today.

Customer Communications 105

Customer Communications Analytic Tools Feedback Software Reporting Tools 105

Userpilot

NOVEMBER 25, 2021

One of the most powerful tools at your disposal in SaaS is in-app feedback surveys. Not all user feedback is useful and the feedback tools available in SaaS vary widely in their effectiveness. Not all user feedback is useful and the feedback tools available in SaaS vary widely in their effectiveness.

Feedback Software 98

Feedback Software Analytic Tools User Testing Data Visualization 98

Userpilot

FEBRUARY 24, 2025

Experience building 0-1 products, platform/ecosystem products, or marketplaces. The Ads Platform team builds the advertising systems and integrations that power the delivery of ads using Netflixs world-class content delivery ecosystem. B2B Product Managers with no B2C experience. Who would be the best fit for this job?

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? How many analytics tools do you need? And what type of analytics really matters for a product marketing manager? By the end, you'll know the only type of analytics tools you really need as a PMM. What is product analytics?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Userpilot

APRIL 24, 2025

Stripe: Product Manager, Local Payment Methods Cost Optimization Stripe is a financial infrastructure platform for businesses. A product leader with 7+ years of experience in product management or a related field who has successfully built and scaled complex systems at a global level. Who would be the best fit for this job?

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

Userpilot

MAY 27, 2025

Data-driven decision-making: Strong analytical skills, with the ability to use data to drive decision-making and measure success. OpenAI: B2B Growth, Lifecycle As part of the Growth team, you’ll be at the forefront of bringing OpenAI’s technology to the world. A person who was focused on B2C products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

The Product Guy

MARCH 2, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Paul Hurwitz Director of Active Analytics, ActiveHealth Management.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Product Manager 150

Izenda

JUNE 25, 2020

In B2B organizations, data analytics solutions can provide a wealth of valuable insights that can inform how the product manager makes decisions related to sales, marketing, and product. In turn, B2C companies can focus on creating a better user experience. B2C companies tend to have more customers than B2B. Sales Data.

Data Visualization 75

Data Visualization B2C Analytic Tools B2B 75

Userpilot

MARCH 6, 2020

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

Userpilot

MARCH 24, 2025

Their customers rely on their offline-first mobile app to guide them through complex fieldwork. In this role, you will define and execute the mobile product strategy, enhancing the user experience for field service professionals while driving seamless integrations with enterprise systems. Who would be a BAD fit for this job?

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Userpilot

OCTOBER 26, 2021

Is the "North Star Metric" just another bit of SaaS jargon somebody has coined to rename something everybody already knows about? What other SaaS companies use the North Star Metric and how can you find yours? What difference does it make if your product is B2B or B2C? And should you, as a product manager care about it?

B2C 98

B2C Onboarding KPIs Analytic Tools B2B 98

Product Talk

MAY 13, 2020

For another example, let’s imagine a product team working on a B2C subscription product. If the product team has customers on monthly recurring billing cycles, well-instrumented product analytics, and continuous discovery with their current and lost customers, they likely can see behaviors that indicate a customer is likely to churn.

Product Research 360

Product Research User Testing Customer Experience Feedback Software 360

Mixpanel

JANUARY 4, 2023

We respect our customers’ time and strive to make buying software as seamless and frictionless as subscribing to your favorite music streaming service. This removes the friction of customers having to schedule a call with a sales rep, negotiating on price, and the many other steps that completing a B2B software purchase typically entails.

Analytic Tools 133

Analytic Tools Research Software Feedback Software B2B 133

Mixpanel

NOVEMBER 8, 2021

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). I get it—data and analytics sound technical and scary, something only “really smart analytical people” should touch.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. For example, our Analytics team might find that one customer segment tends to use our product weekly, while another just monthly. Define the problems to be solved.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

The Product Coalition

JANUARY 24, 2021

OKRs are an amazing tool to drive business success. So you will see things like “release a mobile app”, “add analytics”, “integrate with [a certain platform]”. But your responsibility as a product leader is not to make sure software is delivered. Starting with OKRs is easy. Here are a few common mistakes to avoid.

Analytic Tools 200

Analytic Tools Customer Experience B2C Enterprise 200

Imaginary Cloud - Design

JANUARY 30, 2020

In 2017, Gartner introduced the concept augmented analytics in his Augmented Analytics is the Future of Data and Analytics report. In the last year, major companies in business intelligence (BI) digital solutions, such as Qlik and Tableau were already investing on it. Voice interaction definitely has a wow factor.

Data Visualization 103

Data Visualization Analytic Tools Research Software Feedback Software 103

Userpilot

APRIL 29, 2021

A product without customer onboarding software is a lot like attending a dinner party where you don’t know anyone and haven’t been welcomed in. A majority of consumers experience that same lack of introduction during SaaS onboarding. What is SaaS customer onboarding software? What is SaaS customer onboarding software?

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Software Review 52

Userpilot

DECEMBER 21, 2022

Wondering which product analytics metrics you should track and improve to increase your product growth ? You must select the right product analytics metrics to serve as KPIs (Key Performance Indicators) for your product development process. What is Product Analytics? What is The Importance of Product Analytics?

Analytic Tools 98

Analytic Tools Onboarding KPIs Data Visualization Embedded Analytics 98

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Userpilot can help gather user feedback with in-app surveys , use feature tagging and heatmaps to validate survey responses and conduct A/B experiments. Book a demo and get started!

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Intercom, Inc.

MARCH 22, 2018

Fast forward to today, and Eventbrite is the world’s largest self-service event ticketing and registration platform – processing more than 3 million tickets each week. I can’t say that’s the root cause, but they also they did a good job of building tools for the supply side to engage the supply before they had robust demand.

Analytic Tools 189

Analytic Tools Reporting Tools User Testing Data Visualization 189

Userpilot

APRIL 20, 2022

Looking for ways to engage your SaaS users in a way that drives freemium to premium conversions more efficiently? SaaS companies that cater to small businesses have higher freemium conversion rates than those that serve medium-sized companies. Keep in-app upgrade prompts contextual if you must upsell free users. Let’s dive in!

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization User Testing 98

Amplitude

DECEMBER 18, 2020

Product analytics sits at the intersection between your customer, your product, and your business goals. Product analytics keeps your team close to customer wants and needs throughout the product development process. Adience’s research highlights the power of product analytics. What Is Product Analytics?

Data Visualization 116

Data Visualization Analytic Tools User Testing Product Research 116

Userpilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. A growth marketer helps collect and analyze data , build and run in-app experiences, and implement strategies to drive growth. An important part of being a growth marketer is having the tools to collect data and pivot marketing campaigns.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization User Testing 105

Userpilot

JULY 5, 2022

Breakthrough, disruptive or radical innovation are all more dramatic and often involve challenging the existing business model or introducing completely new technology. In-app surveys , usability and prototype testing , or user interviews and focus groups can help you understand your customers’ requirements. A PMF survey.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Userpilot

NOVEMBER 16, 2022

B2B marketing automation is more complex than B2C since the B2B sales cycle is longer and often involves more than one persona. Automatically create onboarding videos with AI video production tools , like Synthesia. What is the difference between B2B and B2C marketing automation? What is B2B marketing automation?

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Amplitude

NOVEMBER 12, 2019

Gone are the days of selling “software in a box.” Compared to one-time-purchase software, SaaS products offer a few key benefits. Product analytics help you uncover important insights to answer questions including what is your product’s key activation event that results in longer user retention? opportunities).

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94

Userpilot

MAY 20, 2024

B2B loyalty programs focus on long-term partnerships with personalized services, while B2C programs target individual consumers with general rewards and immediate purchases. Educate customers with in-app tools, communities, webinars , and seminars to reduce friction , enhance product understanding, and increase satisfaction.

Feedback Software 101

Feedback Software Analytic Tools B2B Research Software 101

Mind the Product

JANUARY 8, 2018

This may vary by industry – most B2B product managers are in more regular conversation with their customers than B2C product managers, however the impact of this feedback on B2C businesses can often be greater. That’s why we have product analytics. Often, it’s even more important than defining the solution itself.

Data Visualization 149

Data Visualization Analytic Tools Customer Feedback Product Research 149

Intercom, Inc.

DECEMBER 11, 2018

He manages the sales, support and QA teams and is in charge of all customer-facing tools that Elegant Themes uses. To further improve the self-serve experience, LetsGetChecked has enabled Article Suggestions and Article Search Messenger app, which has been invaluable during off-hours. since implementing Intercom.”.

B2C 126

B2C Customer Experience User Testing Product Research 126

Indicative

JANUARY 13, 2021

The Customer Data Platform market is no exception. Below, we cover everything you need to know about CDP platforms, including: What a CDP is. Below, we cover everything you need to know about CDP platforms, including: What a CDP is. Leading CDP platforms and how to choose one. Implementing a CDP platform.

Analytic Tools 80

Analytic Tools Research Software Customer Communications Data Visualization 80

Userpilot

FEBRUARY 18, 2021

Personalization in SaaS is such a minefield. But doing personalization in SaaS *right* is a rare skill that very few businesses seem to have mastered. I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. Why The *Right* Personalization Matters So Much in SaaS?

Analytic Tools 98

Analytic Tools Software Review Customer Experience Data Visualization 98

The Product Coalition

MARCH 14, 2023

Know Your Customer (KYC) in mobile app banking is designed to protect financial businesses against crimes like fraud and money laundering. On the user’s side, it’s a process where they need to verify their identity, address, and purpose of using the app. Make support easily accessible.

User Testing 148

User Testing Analytic Tools Research Software Data Visualization 148

Userpilot

SEPTEMBER 20, 2021

It might seem ludicrous how many SaaS apps you can try for free these days. Product-led growth is a popular SaaS go-to-market strategy that uses the product itself to drive customer acquisition, activation, conversion, and retention. Both B2B and B2C buyers increasingly want to self-serve. It’s called product-led growth.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Onboarding KPIs 98