Productside

MARCH 24, 2025

Productside | Product Management Courses & Training Refining Product-Market Fit and Scaling B2B SaaS Products Most startups dont stall because of bad ideasthey stall because they stop refining their product-market fit and what works. Everyones chasing the next AI feature or untapped market.

Analytic Tools

Userpilot

JULY 23, 2024

Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. We will also consider valuable examples of tools that can inspire your process. Still, you may be unsure where to begin.

Analytic Tools

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools

Userpilot

AUGUST 26, 2024

They get access to £100m wine trading opportunities, a reliable payments system, storage facilities, and transportation services. We asked Charlotte Vermedal, Liv-ex ’s Product Marketing Manager. Additionally, NPS survey results got overwritten, analytics were inadequate, and frequent bugs added to the complexity.

Analytic Tools

Userpilot

JUNE 28, 2023

In this guide, we’ll look at eight user onboarding case studies that can provide inspiration for your own onboarding flows! Kommunicate drives sales-less product adoption through product experiments and tracking adoption rates with Userpilot. Create a multimedia onboarding flow with product screenshots and videos.

Onboarding KPIs

Userpilot

MARCH 6, 2020

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.

Research Software

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses.

Research Software

Userpilot

AUGUST 30, 2024

Imagine this: you’re scrolling through your feed, bombarded by SaaS ads that all look and sound the same. That’s the magic of a well-crafted product ad. In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging.

Feedback Software

Userpilot

JANUARY 22, 2020

As more and more SaaS companies attempt to increase customer loyalty, more and more ways of measuring it are developed. Want to know how to measure your NPS and how to cross-reference it with your user data to guide your product development and onboarding? A really high NPS means that your customers love you and your product.

Analytic Tools

Userpilot

JUNE 28, 2023

With solid in-app marketing strategies, you’ll keep users engaged, help them experience your product’s value, and increase long-term retention. But the big question remains: how do you know what in-app communication to implement and when to trigger them in the user journey? What is in-app marketing?

Feedback Software

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. Without further ado, let’s dive into the world of behavior-based marketing automation!

Analytic Tools

Userpilot

OCTOBER 31, 2022

As any savvy product manager will know, picking the right tool is essential to the success of your SaaS – so it’s worth taking the time to choose carefully. Another impressive dimension of Userpilot’s software is event tracking and feature tagging. Userpilot features: The main platform functionality.

Analytic Tools

Userpilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Let’s explore: What a product messaging framework is. Product marketing manager persona example.

Messaging

The Product Coalition

DECEMBER 11, 2019

If you have that, it means you’ve managed to offer the market exactly what it needs or, in other words, achieved a product/market fit (PMF). What are the steps you need to take to identify your product/market fit? Let’s begin with the basics, and, first of all, understand the product/market fit definition.

User Testing

Userpilot

JANUARY 14, 2022

Are you using user engagement analytics to measure the success of your SaaS product? User engagement is how users interact with your product, website, or app. So let’s go over some of the most important user engagement analytics so you can improve your retention. What is user engagement analytics?

Analytic Tools

Userpilot

OCTOBER 1, 2021

There are few more important topics than personalized onboarding for SaaS businesses that want to form a genuine, win-win relationship with their customers. Unfortunately, there are many SaaS companies that try so hard to be personal that they end up seeming desperate, or, even worse, downright creepy. Avoid linear product tours.

Analytic Tools

Userpilot

JULY 27, 2021

Do you know how to use NPS data to drive growth for your SaaS? NPS score helps you identify valuable insights into: Features that users find valuable, so you can improve your product adoption. How your product is serving your users’ needs. is a survey based on a 0-10 scale to measure customer loyalty with a product or service.

Feedback Software

Userpilot

AUGUST 29, 2022

Read along to learn what customer training means, the best practices, and the tools you need to succeed. Customer training is the process of educating your customers on successfully using your product and achieving their goals with it. Don’t use text alone for your in-app tutorials or knowledge base content.

Analytic Tools

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools

Userpilot

DECEMBER 31, 2022

Curious about how to turn RFM segmentation into a powerful marketing technique for understanding customer behavior and driving growth? In this article, we’ll explain what RFM segmentation is and how you can use it to improve your SaaS business results. Frequency is how often a customer interacts with the platform.

Analytic Tools

Userpilot

SEPTEMBER 9, 2024

HubSpot gives a platform to its customers at Inbound conference. Starbucks launched the “My Idea” platform for continuous innovation and growth. Userpilot offers different features for executing a customer-led marketing strategy, such as: Event analytics to understand the customer journey.

Customer Feedback

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Differentiation

Userpilot

JUNE 17, 2021

If you’ve ever signed up for a complex SaaS product, there’s a good chance you’ve seen demo content without realizing it. The value of demo content is perhaps most apparent for early-stage SaaS products with few users, or for products where the value is directly correlated with the presence of other users, such as a social network.

Analytic Tools

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? SaaS business models depend on repeat purchases to grow revenue and meet profit goals. This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. What is a marketing funnel?

Feedback Software

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software

Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.

Onboarding KPIs

Userpilot

NOVEMBER 14, 2022

Are you leveraging customer marketing to generate new and sustained business opportunities? As product marketers , getting lost in the push for new customers after launching a new product or service is easy. Customer marketing vs. product marketing. The benefits of customer marketing.

Feedback Software

Userpilot

APRIL 30, 2024

Marty Cagan is a well-known figure in the product management and technology industry. He is perhaps most recognized for his influential work as a consultant, writer, and speaker on product management, particularly within the realm of software and technology companies. Who is Marty Cagan?

Analytic Tools

Userpilot

AUGUST 30, 2024

This strategy focuses on highlighting the unique value your product brings to your audience and crafting a narrative that resonates with them. When implemented well, it can help you attract customers, improve in-app engagement , and drive long-term retention. Product-led blog content. Email marketing. Community marketing.

Advertising

Userpilot

NOVEMBER 18, 2020

And the relationship you may have with them is also not always a fairy tale (see the horror story of one of our users, whose ‘power users’ almost derailed their app.). You often may hear that “power users are your oldest users”, or that they are “your most active users” or those “who are best at using your tool”. What are power users?

Analytic Tools

Userpilot

SEPTEMBER 30, 2024

Use analytics where possible to uncover insights into customer behaviors. Lastly, combine all this into a detailed profile, highlighting challenges and how your product can address them, like the user persona example below. In-app messages are received immediately and are highly relevant to the user’s current needs.

Messaging

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What is product-led growth? What does PLG stand for in marketing?

Analytic Tools

Userpilot

MAY 3, 2021

I’ve yet to come across a SaaS business that doesn’t want to increase its Customer Lifetime Value (or LTV for short). Why does LTV matter for SaaS? LTV is an important metric for SaaS because of how much retention correlates with SaaS profitability, and because LTV is such a useful predictive tool for future financial decisions.

Onboarding KPIs

Userpilot

APRIL 26, 2024

Customer success is a core growth driver for any SaaS business. The SaaS market is crowded with tons of similar products and the best ones that stand out are those who delight their customers regularly. Are you wondering how to retain your customers and make them love your product? No worries!

Feedback Software

Userpilot

SEPTEMBER 26, 2024

Unolo is a field service management software designed to help businesses manage and optimize the performance of their field sales and service teams. That’s what we talked about with Subhash Yadav, the Product Marketer at Unolo. Solution : Unolo implemented Userpilot to run in-app surveys, including NPS surveys.

Product Research

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B