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Branding in the Age of Generative AI

freshtrax

The rise of generative AI is revolutionizing the way brands engage with consumers in the digital realm. What is the key for brands to grow or survive in these times of change? It is for brands to build stories that communicate real value, and to guide and enlighten consumers who are confused in the chaotic digital environment.

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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

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Creating Solutions for COVID-19 Frontliners – a Case Study

Mind the Product

For those researchers, it was like having a brand new recipe to cook, without knowing most of the ingredients. If you have a story or case study to share, we’d love to hear from you. The post Creating Solutions for COVID-19 Frontliners – a Case Study appeared first on Mind the Product.

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How Generative AI is Opening Up New Horizons for Branding Strategies

freshtrax

The rapid evolution of generative AI is revolutionizing branding strategies. More than just a technological tool, this evolution is having a profound impact on marketing approaches and brand storytelling. Generative AI is redefining brand identity and adding a new dimension to customer relationship building.

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How to Conduct a Brand Research – Practical Guide with a Case Study

UX Studio

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Takeaways on branding research.

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UX Case Study: Search Engine Redesign for RV Rental

UX Studio

This case study reports on how we helped optimise their search engine. In this UX case study, we cover the story of updating the search function of Campanda, including our research and design process, and the specifics learnings we made during this project. Check out this article to learn about our persona template.

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Design Monthly Vol. 8

UX Planet

It also does not mean you can’t draw ideas and inspiration for your project by reading articles, brand stories, or tweets. ? This month’s inspiring book —  The Rules of Genius Marty Neumeier , a branding genius, writer, and founder of Liquid Agency for design and branding, wrote an amazing book on creativity.