article thumbnail

5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

article thumbnail

How Product Managers Can Build Great Personal Brands

The Product Guy

Effective product managers and leaders know that it’s worth investing in their personal brands. I’ll provide lessons from working with more than 200 product managers on refining their articles, interviews, and insights to reach key audiences. Check it out… About The Product Mentor. Better Products. Better Product People.

Branding 136
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Best Marketing Analytics Software for SaaS

Userpilot

In this article, we’ll take a look at a few powerful marketing analytics software, focusing on their features and pricing. Enterprise – Pricing is available on request. Social listening – Stay on top of real-time conversations about your product/brand using Hootsuite Streams and Talkwater. Userpilot pricing plans.

article thumbnail

What is the Voice of the Customer (VOC)?

Alchemer Mobile

When brands listen to and act on the voice of the customer (often referred to as simply “VoC”), it can completely revolutionize the way their business operates. Many brands use traditional methods like NPS and CSAT to understand the voice of the customer. How has the last year impacted brand sentiment?

article thumbnail

Guide to Knowledge Base Creation For SaaS: Steps, Best Practices, and Tools

Userpilot

In this article, we will explore all you need to know about knowledge bases and how you can create a knowledge management system that works. Your knowledge base should include articles, FAQs, checklists, video tutorials , links to customer support agents, product releases, and feedback widgets. A knowledge base created with Userpilot.

article thumbnail

15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! Find your brand positioning. Brand identity is the first detail that you need to nail down.

B2B 105
article thumbnail

Marketing-Led Growth: How It Differs From Other Growth Strategies?

Userpilot

This is the main question we explore in the article. Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. They allow companies to reach broad audiences and increase brand awareness. Let’s dive right in!