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Crafting a go-to-market strategy for enterprise product management

Mind the Product

This article delves into the distinct challenges and essential strategies for a successful Go-to-Market (GTM) approach within the enterprise domain. By highlighting the intricate buying journey in Read more » The post Crafting a go-to-market strategy for enterprise product management appeared first on Mind the Product.

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API Opportunity for Enterprise

The Product Coalition

This article looks at selected research, trends, and data points that support this view. APIs strategically essential for building enterprise value Traffic data doesn’t always correlate to enterprise strategy or value, but in this case the importance of APIs is also found in analysis of the relationship APIs have to strategy.

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PLG for Enterprise: Best Practices for Scalable Business Growth

Userpilot

PLG for enterprise? This is the main question that the article tackles. As enterprise products tend to be complex, their value may be difficult to experience through free trials or freemium. Moreover, the enterprise sales funnel is more complicated than a product-led growth funnel. Is this even possible to make it work?

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Enterprise UX Design: Make me think

The Product Coalition

Enterprise UX Design: Make Me Think “Don’t make me think” is a renowned mantra in the world of design, coined by Steve Krug. Download the Design Validation Checklist: Download the Ultimate Design Validation Checklist In this article, we’d like to look into enterprise design and its peculiarities.

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How to Make Product Management for Enterprise Systems Work

Mind the Product

I love building enterprise systems, because you get to work with your customers/users every day and literally see their lives change as you release new features. But building good enterprise systems is prone to failure, as author and product consultant Sam McAfee has recently pointed out.

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The key to making product analytics work in enterprise-level organisations

Mixpanel

This article investigates the challenges larger organisations face when implementing product analytics, how to overcome them, and how to successfully develop a data-driven product development culture that focuses on providing excellent customer experiences. In enterprise-grade organisations, however, this could become a monumental challenge.

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Gainsight Pulse—Towards a Digital, Enterprise-wide Strategy for Customer Success

Gainsight

This article was written by Phil Wainewright and originally published in Diginomica. This aligns with the vendor’s view of Customer Success, particularly among its largely SaaS customer base, as something that should permeate across the enterprise. It’s not just a team.