Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result.

Feedback Software 97

Feedback Software User Testing Customer Experience User Friction 97

UX Planet

JANUARY 16, 2024

If you’ve ever felt the pains of uncertainty or the fear of wasting precious resources, then read on. In this article, we’ll uncover the common branding mistakes that have haunted both enterprises and small ventures. It illuminates your target audience, their pain points, and desires. It’s a worthwhile investment.

Branding 88

Branding User Testing Product Research Data Visualization 88

Userpilot

FEBRUARY 26, 2024

These are the key questions the article discusses, so if you're after the answers, you’re up for a treat! TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. Let's get right into it!

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Research Software 105

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

MARCH 6, 2024

This is the main question we explore in the article. TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. This helps create user personas. How do you create a robust product funnel for your SaaS?

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Userpilot

OCTOBER 6, 2023

It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

AUGUST 16, 2022

In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Product messaging experiments. Case study experiments. You don’t have to run the experiment on all your customers if it’s not necessary. Run the experiment.

Research Software 98

Research Software Feedback Software Analytic Tools Customer Experience 98

Userpilot

NOVEMBER 1, 2022

Personalized customer service is a secret ingredient for improving customer engagement , retention, and loyalty. In this article, we’ll cover: What personalized customer service is and why it’s beneficial in SaaS. 7+ customer service personalization strategies. Address customers by name.

Data Visualization 98

Data Visualization Feedback Software Analytic Tools Research Software 98

Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. What is a marketing funnel?

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

DECEMBER 3, 2022

In this article, we cover the following: What UX design is and why UX is important in SaaS. User experience is important because good UX gives you a competitive advantage, leads to more positive interactions , and increases your conversion rate. To identify opportunities to improve your UX design, you should start with user research.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Userpilot

JULY 27, 2023

In this article, we’re going to do a deep dive into a whopping 16 different strategies you can draw from to boost customer retention and increase loyalty. TL;DR Customer retention is the ability of a company to retain its customers over a specified period of time. Driving users toward activation with checklists.

Product Research 97

Product Research Onboarding KPIs Customer Experience Data Visualization 97

Userpilot

OCTOBER 26, 2023

These are the main questions that the article explores. TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Growth loops leverage product virality, encouraging existing users to promote the product and attract new customers.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Userpilot

MARCH 29, 2024

This article reveals the major causes of funnel leaks at each customer journey stage and how to fix them. TL;DR A conversion funnel leak is a point in the customer journey where potential customers drop out of the process before taking the desired action. Slow response to customer queries.

Data Visualization 105

Data Visualization User Testing Analytic Tools Feedback Software 105

Userpilot

FEBRUARY 21, 2022

Whether you have a brand new product launch in the pipeline or planning to r elease a new version or feature , our article will guide you through the process step by step and help you develop an effective launch plan. The post-launch phase is all about user onboarding. Define your target market and user persona. jobs to be done.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Userpilot

AUGUST 18, 2022

How can interactive walkthroughs help users get the most out of your product or service from the initial onboarding ? In this article, we’re going to explore what an interactive walkthrough is, dive into some practical industry examples, and unpack how you can create similar experiences in your own SaaS. Ready to dive in?

Customer Experience 98

Customer Experience User Testing Data Visualization Construction 98

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? This is one of the questions we answer in this article. We also show you how to create a message map for your SaaS! This establishes a clear and cohesive brand message and increases brand credibility.

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. Nurturing new customers is the best way to reduce churn and increase expansion revenue.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userpilot

JULY 26, 2021

Product growth is a go-to-market strategy that uses the product to drive user acquisition, activation , conversion, and retention. Being product-led means using product-led marketing like pain point SEO, product-focused sales enablement documents, and case studies showing customer success with your product.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. We have also asked experts from each department about their Customer Retention Strategy – so let’s dive in!

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Mind the Product

APRIL 6, 2020

A few extremely well-chosen objectives impart a clear message about what we say ‘yes’ to and what we say ‘no’ to.”. Where will you compete: which customer segments, which categories, which channels? In our case, we were recently bought by Brazil’s CVC Corp , the biggest travel company in Latin America. Where will you play?

Product Strategy 111

Product Strategy Strategy Feedback Software Customer Experience 111

The Product Coalition

SEPTEMBER 3, 2019

It involves 3 key aspects: deep understanding of users; exploring and ideating fast and wide; and rapid prototyping to test, learn and adapt. This was a learn-by-doing session as we participated in 5 exercises, following the real case study of someone trying to buy a TV. areas of opportunity).

User Testing 60

User Testing UX Product Research Data Visualization 60

Userzoom

DECEMBER 17, 2019

” Communicate the right message to the right people. So the best advice would be to use your design thinking and storytelling abilities to communicate the right message to the right people.” How to be a great UX research leader: Engage your stakeholders [Article]. Get new customers? Trista Rowan , Sr.

User Testing 122

User Testing Research Software Product Research Customer Feedback 122

UX Studio: Product Management

FEBRUARY 20, 2018

In this case study, I share with you the story of designing a high-end fashion store. In early 2017, Société hired us to design their new e-commerce store where users could browse and buy collections of selected contemporary designer brands. Some of the cards we / the users created. The client.

User Testing 108

User Testing UX Product Research Research Software 108

Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Setting and tracking customer service communication metrics.

Customer Communications 97

Customer Communications Feedback Software Research Software Analytic Tools 97

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. TL;DR A conversion path is a sequence of actions a prospective customer takes. A well-designed conversion path guides customers with relevant information and prompts them to act. Hence this guide.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Marketing 105

Userpilot

NOVEMBER 20, 2022

Customer experience is so important for product growth and retention. Digitize customer experience to meet customers where they are – online. In this article, we’ll cover: What digital customer experience is and why you should do it. Important steps to digitize your customer experience.

Customer Experience 98

Customer Experience User Testing Customer Feedback Embedded Analytics 98

Userpilot

JUNE 12, 2023

Whether you’re converting website leads or attracting paying users, understanding and optimizing the SaaS conversion path is key to unlocking success and achieving sustainable product growth. In this article, we examine the unique world of SaaS conversion. You can also use onboarding checklists to direct user actions.

Customer Experience 98

Customer Experience User Friction User Testing Data Visualization 98

Userpilot

MARCH 4, 2024

That said, let’s explore what average conversion time is, and go over 15 actionable tactics to optimize your conversion time and retain customers. TL;DR Average time to conversion is the time it takes for a user to complete a desired action. Contextual upgrade prompts : Trigger upselling messages based on feature usage.

Customer Experience 101

Customer Experience Feedback Software Analytic Tools User Testing 101

Userpilot

JULY 7, 2022

How do you manage customer interactions across all aspects of your product and ensure users are happy and satisfied? It all begins by understanding your customers and the different ways they communicate. That’s what this article is about. Interactions also help you understand your customers better.

Feedback Software 98

Feedback Software Customer Experience Customer Feedback User Testing 98

Userpilot

MARCH 16, 2023

In this article, we’re going to go over the key elements that make up a good SaaS landing page and 20 SaaS landing page examples that you can use for inspiration when designing your own web page! Link to case studies, customer successes, or user testimonials to prove that your product is worth signing up for.

Feedback Software 98

Feedback Software Reporting Tools Embedded Analytics User Friction 98

Userpilot

JUNE 28, 2023

But the big question remains: how do you know what in-app communication to implement and when to trigger them in the user journey? This article provides an answer. TL;DR In-app marketing , aka in-product marketing, is any message or marketing campaign displayed in-app and designed to make users take specific action steps.

Feedback Software 98

Feedback Software Analytic Tools User Testing Product Research 98

Userpilot

MARCH 21, 2023

But how do you actually convert visitors into paying customers for your SaaS business? The landing page best practices highlighted in this article will help you optimize conversion rates and acquire new customers with efficient landing pages! There are many ways, but mastering SaaS landing page best practices is certainly one.

Analytic Tools 52

Analytic Tools Research Software User Testing Data Visualization 52

Userpilot

FEBRUARY 25, 2021

But to succeed, you have to get the right message out, at the right time, and to as many people as you can who fit your customer persona. Source: Userpilot-test which messaging works best for each of your segments with custom welcome screens! No coding required- talk to a product specialist today.

Research Software 91

Research Software User Testing Outbound Marketing 91