freshtrax

MARCH 28, 2024

In this article, we would like to share some examples from btrax’s projects that can serve as inspiration for brand strategy. Miru” project animation Read the full story of the case study on our collaboration with Yanmar here.

Generative AI 59

Generative AI Branding Customer Experience Customer Feedback 59

Product Management University

FEBRUARY 27, 2019

In return, ask them for permission to use their case studies/testimonials in your internal and external marketing and PR activities. Then take the message externally in case studies, webinars, white papers and articles in trade publications. Related Articles.

White Paper 100

White Paper Webinar Customer Experience Positioning 100

Userpilot

FEBRUARY 26, 2024

These are the key questions the article discusses, so if you're after the answers, you’re up for a treat! Thanks to them, SaaS companies can better tailor their messaging and differentiate based on the preferences of various prospect segments at different funnel stages. What is marketing funnel analysis? Why should you conduct it?

Analytic Tools 94

Analytic Tools Data Visualization Feedback Software Research Software 94

Mixpanel

APRIL 18, 2024

Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. B2B launches are very much a cross-functional effort. but the work isn’t done.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

The Product Coalition

JUNE 15, 2023

After reading this article you’ll know how to make users click and tick. To attain this in the click and tick theory it is only right to use the hook framework and Charles Duhigg’s 3 components of habit, cue , routine and reward as a case study just like i have been for the last 2 articles.

User Testing 110

User Testing Customer Experience Product Management Product Manager 110

Intercom, Inc.

JULY 31, 2019

53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. They send your leads the exact messages you want them to see based on rules you define. Embed a video message in your chatbot.

Marketing 177

Marketing User Testing Research Software Embedded Analytics 177

Userpilot

AUGUST 16, 2022

In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Product messaging experiments. Case study experiments. Product messaging experiments. Case study experiments. Userpilot case studies.

Research Software 95

Research Software Feedback Software Analytic Tools Customer Experience 95

Userpilot

JANUARY 3, 2023

This article will discuss 10 actionable strategies to help you drive more customers by improving MQL to SQL conversion rate. They are both potential customers in different buyer journey stages, and knowing how to identify and classify them can help deliver the right message to each. Let’s dive in! The dark iceberg.

User Testing 95

User Testing Feedback Software Research Software Customer Experience 95

UX Planet

JANUARY 16, 2024

In this article, we’ll uncover the common branding mistakes that have haunted both enterprises and small ventures. Different people have contrasting interpretations of the visual and messaging guidelines. Consistency usually goes beyond visuals; it extends to every aspect, from messaging to customer interactions.

Branding 96

Branding User Testing Product Research Data Visualization 96

Userpilot

OCTOBER 6, 2023

case studies, alternative pages, etc.). Plan and execute a marketing strategy for each stage that involves the goal, the digital marketing channels, the messaging, the content formats, and the action you want your prospects to take. So, book a Userpilot demo if you want to trigger in-app messages and fuel your marketing funnel.

B2B 100

B2B Analytic Tools Feedback Software Data Visualization 100

Userpilot

APRIL 3, 2024

In this article, we’ll explore the core elements of a resource center, go over the steps of building one, and share some design examples to inspire you! This can include blogs, case studies, webinars , video tutorials , checklists, and interactive walkthroughs. Case studies. Video tutorials. Checklists.

Feedback Software 91

Feedback Software Analytic Tools Research Software Data Visualization 91

Userpilot

MAY 2, 2024

In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. Effective customer retention marketing tactics include: Build customer trust from the beginning with a professional website, case studies, testimonials, and transparent pricing. Sometimes a lot.

Data Visualization 62

Data Visualization User Testing Customer Feedback Analytic Tools 62

Userpilot

DECEMBER 19, 2022

This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! Blog articles are the most popular format for content marketing but that doesn’t mean you have to limit yourself to that medium.

B2B 100

B2B User Testing Research Software Analytic Tools 100

Userpilot

DECEMBER 20, 2022

Key consideration stage KPIs are pricing page clicks, case study views, and the number of demos requested. You should also think about leveraging paid advertising that sends just the right brand message to attract visitors. Case study views. Key awareness stage KPIs are ad clicks, blog post views, and SEO rankings.

Feedback Software 94

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 94

Userpilot

JUNE 30, 2023

Our article provides guidance for SaaS teams on how to effectively localize their content. Userpilot is a product adoption platform that allows you to automatically localize your in-app messages , surveys , and resource center materials. In-app messaging In-app messages play an important role in the product onboarding process.

Research Software 84

Research Software Analytic Tools User Testing Onboarding KPIs 84

Userpilot

DECEMBER 3, 2022

In this article, we cover the following: What UX design is and why UX is important in SaaS. To improve your UX design, deliver personalized messages and experiences that are relevant to your users. They should also provide user interface feedback in the UI with elements like error messages, hover button changes, and more.

Feedback Software 95

Feedback Software Research Software Analytic Tools User Testing 95

Userpilot

DECEMBER 31, 2022

In this article, we’ll explain what RFM segmentation is and how you can use it to improve your SaaS business results. Optimize the top of the funnel with timely and relevant messages. Personalized messaging. This way, you can better understand customer value and send marketing messages contextually. How is that?

Analytic Tools 92

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 92

The Product Coalition

JULY 8, 2022

Case Study: Applying the JTBD framework to a SaaS product Step 1: Identify the tasks that the customers need to be completed At this point, your objective is to comprehend what your clients are attempting to achieve, the issues they are attempting to resolve, and the troublesome areas for them.

User Testing 128

User Testing Framework Research Software Customer Experience 128

The Product Coalition

MARCH 23, 2021

The purpose of this article is to curate and summarise the best thinking out there on Jobs-to-be-Done in order to explain what it is, why you need to use it and how you can apply it. It can change your messaging, marketing channels and more. McDonald’s wanted innovation in their milkshake line.

User Testing 162

User Testing Data Visualization Customer Feedback Product Research 162

Userpilot

DECEMBER 19, 2023

In this article, we will go over the responsibilities of a SaaS account manager and share tried-and-true strategies they can implement to drive product growth. For example, you can personalize your value proposition , in-app messaging , and communication style to suit user preferences. User persona example.

Feedback Software 83

Feedback Software Analytic Tools Product Research User Friction 83

Userpilot

OCTOBER 16, 2022

In this article, we’ll discuss what exactly customer intimacy means and how you can nurture long-lasting relationships that result in retention. Create case studies with relatable problems that attract good-fit customers. Create case studies about your customers.

User Testing 97

User Testing Feedback Software Research Software Analytic Tools 97

freshtrax

MARCH 17, 2021

This is the second article of our Localizing for the Japanese Market. Last year, Square successfully launched 2 e-commerce products in Japan: Square Online Checkout: Allows a business to create a payment link to a product/service in a text message or QR code without building an eCommerce website. . Don’t assume, talk to real people.

Reporting Tools 105

Reporting Tools Product Research Research Software User Testing 105

Roy Madden

NOVEMBER 3, 2021

Case Study. Instantly sharing articles with external email addresses. Remi says “The Airbus Cybersecurity team had developed a clever workaround with IFTTT to send articles to a list of six external customers.” Chris and Adam send articles to analysts, CTO teams, or even the CEO.

User Testing 96

User Testing Customer Feedback Feedback Software Research Software 96

Gainsight

FEBRUARY 21, 2020

Case Study: Using In-App Engagements in Gainsight PX to Improve Adoption. Check out this case study to see the real-life impact of using in-app engagements! Don’t stop at one walkthrough, use a combo of Guides, Hotspots, messages, and badges to guide users to “aha” moments! The solution?

Customer Experience 89

Customer Experience Data Visualization Feedback Software Analytic Tools 89

Userpilot

JULY 21, 2022

In this article, we will be covering everything you need to know about customer experience automation. Leverage tooltips to send the right message to the right user at the right time. Segmenting your audience can help you add relevance to your messages and ensure you’re sending the right message to the right people at the right time.

Feedback Software 87

Feedback Software Reporting Tools Customer Experience Data Visualization 87

UX Planet

FEBRUARY 22, 2024

Share case studies, highlight research findings, and always put the user first. Did this article resonate with your experiences? Here’s a roadmap to guide your efforts: Understand the Gaps: Start by assessing your organization’s design maturity. This will help you tailor your advocacy strategies later. Let’s chat!

Data Visualization 83

Data Visualization UX User Testing Research Software 83

Userpilot

JANUARY 26, 2023

In this article, we cover: What SaaS customer onboarding is and why it’s important. Greet new customers with welcome messages – it humanizes the onboarding process. Greet new customers with welcome messages The onboarding process starts from the minute a user lands on your product for the first time.

Analytic Tools 96

Analytic Tools Feedback Software Customer Experience Data Visualization 96

Userpilot

MARCH 6, 2024

This is the main question we explore in the article. This could be from blog articles, social media posts, paid ads, or a recommendation from a colleague. That’s when they sign up for the free trial, request the demo , read case studies, look for reviews and testimonials, or look for detailed comparisons with similar products.

Analytic Tools 86

Analytic Tools Data Visualization Research Software Onboarding KPIs 86

Userpilot

AUGUST 18, 2022

In this article, we’re going to explore what an interactive walkthrough is, dive into some practical industry examples, and unpack how you can create similar experiences in your own SaaS. In this section of the article, we’re going to break down how you can make your onboarding more interactive. Ready to dive in?

Customer Experience 92

Customer Experience User Testing Data Visualization Construction 92

freshtrax

JULY 31, 2023

In this article, we will focus on a case study of user interviews and marketing strategies in North America, and introduce the benefits of research in different cultural backgrounds from the perspective of a business producer and a marketer who were involved in the project. However, TikTok did not come up at all.

User Testing 98

User Testing Product Research Customer Feedback Research Software 98

Userpilot

FEBRUARY 3, 2023

In this article, we explore how to continuously educate and unlock value for your users throughout the customer lifecycle. Effective strategies for primary onboarding: Greet users with welcome messages. Among the examples are videos , case studies, documentation articles, and webinar recordings.

Onboarding KPIs 96

Onboarding KPIs Customer Experience User Testing Customer Feedback 96

Userpilot

MARCH 29, 2024

This article reveals the major causes of funnel leaks at each customer journey stage and how to fix them. Ineffective marketing : From wrong messaging to low brand awareness, ineffective marketing affects your conversion funnel in many ways. Hence, optimizing them is key to improving your conversions.

Data Visualization 97

Data Visualization User Testing Analytic Tools Feedback Software 97

Userpilot

AUGUST 30, 2023

In this article, we’ll delve deep into the ins and outs of time to resolution and see how to reduce it. Use segmentation for automating in-app messages with solutions for specific issues. Use segmentation for automating in-app messages Customer segmentation enables you to categorize customers based on their issues.

Customer Experience 87

Customer Experience Onboarding KPIs User Testing Customer Feedback 87

Userpilot

OCTOBER 26, 2023

These are the main questions that the article explores. For example, by sending a Loom video, you not only communicate the intended message to your recipients but also allow them to experience the product value. This is done through contextual in-app messages and easy access to help through the resource center.

Feedback Software 96

Feedback Software Analytic Tools Research Software Data Visualization 96

Gainsight

AUGUST 3, 2022

This article originally appeared on Dice. . In a private message to your boss, you note that there was internal disagreement about options or that option A was not universally embraced. In this case, despite your efforts, the fact remains that you didn’t build enough trust with your colleagues.

Product Management 59

Product Management Product Manager Customer Experience Management 59

Revulytics

JULY 12, 2019

With informative blog posts, case studies and other content, software vendors can illustrate the ways that users can improve their workflows and get the most out of the time spent using their software application. Or, in the digital era, there might be nothing as convincing as words created by computer pixels.

Analytic Tools 73

Analytic Tools Data Visualization Reporting Tools Education 73

freshtrax

AUGUST 21, 2023

In this article, we will examine the future marketing potential of the entertainment industry from the perspective of fan marketing. In continuation of the first part of this series, this article will be presented in the form of a dialogue between two btrax team members: Ayaka, a marketer, and Mana, a business producer. In the U.S.

Entertainment 52

Entertainment User Testing Customer Experience Data Visualization 52