25 must-read product management articles

Roadmunk

I’m constantly consuming articles on product management, product culture, startups and entrepreneurship to bolster my career as a product person and leader. This list is not the be all end all; there are countless ‘must-read’ articles for PMs.

What we shipped: 5 new features to help build a differentiated customer experience

Inside Intercom

At Intercom we think a lot about what it means to deliver a differentiated customer experience. Another key piece in delivering a differentiated customer experience is the Inbox. Conversations started on Help Center articles will no longer be included.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Another pertinent article from the Nielsen Norman Group, focused on User Interviews. The article goes into details regarding the differentiation between user interviews and usability testing. Interesting article from author Sofia Quintero, focused on UX Writing.

Mental Models Applied: Using A 2×2 Chart For Handling Competitive Objections

The Secret PM Handbook

In some earlier articles and in a talk I gave at a local product management meetup , I’ve shared about the importance of having a toolkit of mental models. To use it, you have to be clear on your differentiators – what your product does better than your competitors. Think of two capabilities of your product, each of which is differentiating against some of your competitors. List out all the differentiating capabilities in your product. (Or

Don’t Hire a Product Manager Because They’re “Technical”

Product Culture

As you can see above, though, domain knowledge, while useful in picking and understanding a market, is only a head start on the process, not a differentiator in the end. ArticlesI take a controversial position on what to look for in hiring a product manager.

Strategic Product Marketing: One Small Move, Three Big Benefits

Proficientz – Product Management University

The goal of structuring product marketing along segment lines is to differentiate your value at a higher level that speaks to the strategic aspirations of decision-makers. Related Article: Out with Product Marketing 1.0

A Better Approach To Demoing Can Turn Sales Around

The Secret PM Handbook

But as I wrote the recent post on how my various articles align with the Secret Product Management Framework I realized I didn’t have many articles on go-to-market. Our product’s portfolio management capabilities were a significant differentiator.

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Data-Driven Product Management: How To Become an Insight-Driven PM

280 Group

This article discusses how data-driven product management can help you use the right data, to uncover the right insights, and ultimately build the right product. Having differentiation against our competition.

A Better Approach To Demoing Can Turn Sales Around

The Secret PM Handbook

But as I wrote the recent post on how my various articles align with the Secret Product Management Framework I realized I didn’t have many articles on go-to-market. Our product’s portfolio management capabilities were a significant differentiator.

Demo 195

A Better Approach To Demoing Can Turn Sales Around

The Secret PM Handbook

But as I wrote the recent post on how my various articles align with the Secret Product Management Framework I realized I didn’t have many articles on go-to-market. Our product’s portfolio management capabilities were a significant differentiator.

Demo 195

Three Reasons to Shift From Horizontal Products to Industry Solutions

Proficientz – Product Management University

Wealth made simple: news and articles from IRC Wealth. Making the shift from horizontal products to industry solutions boils down to differentiation…not just the marketing and messaging variety but adding product capabilities specific to key industry segments that deliver exponentially more value than generic one-size-fits-all products or services. As in the examples above, value and differentiation are intuitively obvious. Related Article.

Mental Models for Product Managers – Part 2

The Secret PM Handbook

Why my product is a better choice for you (the differentiators). For more, check out my article on Doug Hall’s Three Laws of Marketing Physics , or his excellent book Jumpstart Your Business Brain! Brain Wiring (by Wellcome Images, CC licensed).

Tips for Rewriting a Digital Product

Roman Pichler

For revenue-generating products, you should also investigate if the product is still effectively differentiated: Do users have a compelling reason to choose it over competitors’ offerings? See the Rewriting Effort as an Opportunity to Innovate.

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How to Design Your Customer Success Strategy to Win More Customers Faster

Gainsight

They’re no longer differentiators. Perhaps your company is an increasingly rare specimen with truly differentiated product capabilities. But is your prospect able to see that your features are indeed differentiated from all the other SaaS products like yours?

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Product Backlog Management – 10 Tips for Product Managers

280 Group

The importance of product backlog management is discussed in this article along with our top tips for backlog optimization. It should clearly state the key benefits for the customer, and how the product is differentiated from the competition.

Product Presentations & Demos: How Credibility Boosts Your Win Rate

Proficientz – Product Management University

Follow three simple guidelines to differentiate with credibility and boost your win rates. Don’t expect your buyers to walk away with that one differentiating value theme if you don’t hit them right between the eyes with a very simple message. Related Articles. Product presentations and demos can be the determining factor in winning or losing a sale. In many cases, it comes down to the credibility of the presenter more than the capabilities of the product.

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Comments on “Three Rules for Making a Company Truly Great.” (Hint, It’s About Pricing.)

Pragmatic Marketing

I just read for the first time a Harvard Business Review article, “ Three Rules for Making a Company Truly Great ,” by Michael Raynor and Mumtaz Ahmed (April 2013). Here are the three rules as written in the article: 1.

3 Critical Skills Preventing You From Becoming a Great Product Manager

280 Group

This article will focus on the three weakest skill areas 280 Group uncovered across over 1650 product managers in our Product Management Skills – Benchmark Report : Competitive Analysis , Pricing , and End of Life. Lower close rate against competition from salespeople unable to articulate differentiation. Reading this article is a start and taking your own Personal Skills Assessment is an even better one.

Market Problem Framing Example

Tyner Blain

This article is an example. This article will not in any way provide medical advice, or even have the goal of educating people on type 1 diabetes or other diseases which would cause a person to have to manually intervene to maintain healthy blood sugar levels. Differentiation – a problem which one competitor solves, unlike all other competitors, in an attempt to re-frame how customers view the problem space. Differentiation – Remote monitoring of glucose levels.

The Secrets of Highly Successful Sales People: Objection Handling

The Secret PM Handbook

But in this article, I focus on handling objections related to the product. But the other reason, and the focus of this article, is that the prospect is working to reduce the risk of making the wrong decision. This brief article has just touched the surface of objection handling.

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The T-Shaped Product Manager

Roman Pichler

This helps you understand if your product is properly differentiated. 1] As far as I know, my colleague Ellen Gottesdiener was the first person to suggest that product managers should be t-shaped in her article “ 5 Ways to Recognize a Great Product Manager ”.

Mobile Product Design & Development Guide

iTexico Design

One way to stack the deck in your favor is to understand the importance of UX in differentiating a good app from a bad app. We hope that this article will serve as a guide for you, helping you to better understand this correlation and how you can develop mobile apps for success!

Market Problems — Blinders. Customer Goals — Wide-Angle Market Lens.

Proficientz – Product Management University

If you’re in a marketing or sales role, that same dialogue demonstrates high credibility, which might be the most important aspect of differentiating your organization and its solutions from the competition. Check out these articles for more perspectives on uncovering needs that are more strategic to your target customers. If you’re in a product management, product marketing or sales enablement role, consider replacing the phrase market problems with customer goals.

How Google Conducts User Research to Ensure Customer Loyalty

Usersnap

Such differentiation applies to any combo of Google fans or prospects. A different article featuring Lewandowski also mentions that Jason Spero, global performance solutions VP at Google, said: “We are living in the golden age of user experience.”

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Agile, Kanban & Scrum–and other innovation observations for product managers April 13, 2018

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. This article describes a few differences and provides a brief introduction to agile-oriented product development… [link].

Product Training for Sales – More Buyer, Less Product!

Proficientz – Product Management University

Wealth made simple: news and articles from IRC Wealth. Contact us about our Positioning & Sales Enablement Courses that make it easy for your salespeople to sell differentiating value. Product training for sales is one of the more daunting tasks for product managers and marketers and one of the biggest product rollout challenges in high-tech companies. You’ve created textbook sales and marketing materials.

Demo 100

Great PM Interview Answers Include Tradeoffs. Here's How.

PMLesson's Ace the PM Interview

Overall, tradeoffs can be a significant differentiating factor in estimation questions as they provide an opportunity to address potential issues with your response. There are also great articles around that discuss the specifics behaviors of certain user demographics and the issues with certain technologies like virtual reality. These articles can help better inform your understanding of the drawbacks of choosing a particular customer segment or adding a new feature.

“What-if” Scenarios: The Key to Making Good Products Great

Proficientz – Product Management University

Wealth made simple: news and articles from IRC Wealth. While the good solutions can do almost everything the great solutions do, the incremental what-if scenarios in the great solutions become a clear point of differentiation that most car dealers would prefer. There are plenty of good B2B solutions in the market, but as a percentage there are only a few great ones.

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How user analytics helped us reduce mobile app churn: a case study

Mixpanel

He is also Product Manager-in-Residence at Product Manager HQ (PMHQ), where he’s published 50+ best practice articles, provides advice in the PMHQ Slack community (7,400+ members), and curates the PMHQ newsletter (25,000+ subscribers).

Treat your Roadmap as a Compass

Ask Benny

In this article I will try to give some guidelines on how to better achieve that. Differentiate between committed initiatives and best effort initiatives. How to effectively build and manage your roadmap and your stakeholders’ expectations. The Roadmap Challenge I recently participated in a meetup of very experienced product management leaders arranged by ProductX. We discussed roadmaps and the challenges surrounding them.

How to Build Mobile Apps Customers Really Want

Apptentive

As I’m writing this article, there are 2,687,780 mobile apps available in the Google Play store, and there were 2.2M Fear not—the whole point of this article is to provide some help!

How to Use Micro-Interactions to Improve Website Experience

Usersnap

In this article, you will get answers and learn about the best practices in creating, measuring and evaluating digital experiences from leading companies. By the year 2020, customer experience will overtake price and product as the key brand differentiator, stated Walker Info.

Can You Solve Big Problems With a Single Product?

Proficientz – Product Management University

Wealth made simple: news and articles from IRC Wealth. Differentiation becomes a no-brainer as you solve more CEO-level problems. Related Article. Can a single product really solve big problems that are strategic to a customer? For 80% of B2B products and services, the answer is generally NO! Kudos to the 20% that can. What’s the Definition of a Really Big Problem?

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The Four Key Hurdles to Successful Product Launches

Pragmatic Marketing

And while poor concepts and badly designed products may account for some of these failures, oftentimes the failure is fueled by weak product launches that lack the ability to resonate with target audiences and establish a strong differentiation.

Six Time-Saving Beta Testing Tips for Product Managers

Pragmatic Marketing

This article is based on information provided in our webinar, Customer Validation for Product Managers , with Centercode CEO Luke Freiler. This article originally appeared on Centercode.com. This article originally appeared on Centercode.com.

Tariffs and Pricing

Pragmatic Marketing

Question from a reader: Hi Mark, I have been following you on LinkedIn for several months and I really admire your posts and articles. I am wondering if you have given any consideration into writing an article about tariffs from a pricing perspective?

Tariffs and Pricing

Pragmatic Marketing

Question from a reader: Hi Mark, I have been following you on LinkedIn for several months and I really admire your posts and articles. I am wondering if you have given any consideration into writing an article about tariffs from a pricing perspective?

How customer support can keep up with customer expectations

Inside Intercom

A 2017 Fortune article, “Those Annoying Chatbots Can Save Business Billions,” highlighted research findings that chatbots could help customer service teams save more than $8 billion by the year 2022. Articles recommends what content to write next based on customer searches.

The Ideal Product Marketing Candidate for B2B

Proficientz – Product Management University

Wealth made simple: news and articles from IRC Wealth. The development of messaging and collateral in today’s role is more focused on making the salesforce skilled at selling and differentiating your solutions versus creating the obligatory artifacts for the launch checklist as it was in its infancy. Related Articles on the Product Marketing Role. This sample product marketing job description just might ruffle a few feathers.

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Are North Star Metrics Leading You Astray?

ProductPlan

Articles. Articles. Common vision, differentiated objectives. ARTICLES What is a Product Roadmap? Support. Sign In. Product. Customers. Resources. Try it Free. Features. Pricing. Enterprise. Integrations. Security. Templates. Videos. Webinars. Glossary. Product. Customers.