Article Positioning Product Marketing Product Strategy 
Userpilot
JULY 31, 2023
What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.
PMLesson's Ace the PM Interview
MAY 5, 2020
So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Roman Pichler
JULY 6, 2021
Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Carefully Plan the Career Step.
Roman Pichler
AUGUST 11, 2020
A Brief Guide to this Article. This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Cause : A confusion about what an effective product vision is.
Userpilot
MAY 1, 2024
Looking to deliver a better digital product experience? Creating outstanding product experiences is essential for boosting user engagement , enhancing core feature adoption, and improving overall retention. This article provides a step-by-step process to elevate your product experience from “good enough” to “superb”.
Roman Pichler
JULY 6, 2021
Listen to this article: [link]. Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job.
Product Management University
MAY 11, 2020
Just for clarification, your products remain horizontal but positioning and messaging is vertical and emphasizes combinations of features (across products) that produce the most desirable outcomes in each vertical. 3 Signs That Product Paralysis is Imminent. Each Product is Marching to its Own Strategy.
Expert insights. Personalized for you.
81 
Let's personalize your content