Roman Pichler

MARCH 9, 2021

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.

Product Goals 402

Product Goals Weak Development Team User Testing Vision 402

Roman Pichler

MARCH 9, 2021

Listen to this article: [link]. Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog.

Product Goals 156

Product Goals Weak Development Team User Testing Vision 156

Roman Pichler

SEPTEMBER 11, 2023

Listen to the audio version of this article: [link] Organise the Team around a Product As the name suggests, a product team is focused on a product. Additionally, the person in charge of the product must have the necessary expertise. Each product goal should help you make progress towards a user or business goal.

Reporting Tools 388

Reporting Tools User Testing Customer Experience Product Research 388

Roman Pichler

OCTOBER 10, 2023

Listen to the audio version of this article: [link] Overview The GO Product Roadmap consists of five elements, as the image below shows: Date, name, goal, features, and metrics. The most important element is the goal: It describes the outcome you want to achieve or the benefit you want to provide.

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Roadmap Product Goals Naming Download 338

Roman Pichler

SEPTEMBER 13, 2022

Listen to the audio version of this article: [link] Download file | Play in new window | Duration: 10:10 | Recorded on September 13, 2022. An effective product strategy is key to successfully create, enhance, and manage a product. You can simply copy the next product goal into the backlog together with its features.

Product Strategy 353

Product Strategy Strategy Vision Product Research 353

Roman Pichler

OCTOBER 5, 2021

Third and most importantly, focus the backlog on a specific product goal. Then decline and remove items that do not serve this goal, as I discuss below. The Product Backlog is Too Detailed. The former means that there is no product goal that guides the decision if an item should be added to the product backlog or not.

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Weak Development Team Customer Experience User Testing Feedback Software 330

Roman Pichler

DECEMBER 1, 2020

Figure 2 contains a set of cascading goals: vision, user and business goals, product goals, and sprint goals. The vision guides the user and business goals, which are contained in the product strategy. A product goal, finally, helps determine the right sprint goals.

Product Manager 411

Product Manager Product Management Management Management 411

Roman Pichler

FEBRUARY 14, 2023

Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. It therefore offers only limited support for product people. It makes it hard to successfully deliver a product.

Product Research 384

Product Research Feedback Software Research Software User Testing 384

Roman Pichler

NOVEMBER 3, 2020

I view the roadmap as a product plan that describes how you intend to implement the strategy and which specific benefits or outcomes the product should provide over the next, say, 12 months, based on the needs and business goals stated in the product strategy. I call these outcomes product goals.

Product Strategy 427

Product Strategy Strategy Product Research Technical Review 427

Roman Pichler

APRIL 15, 2024

Listen to the audio version of this article: [link] What are OKRs? OKRs are a method for setting and tracking goals. The objective is the goal, which describes what you want to achieve. To make this more concrete, let’s look at an example: Objective : Grow the product management team. and Android 14.0.

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Roadmap Onboarding KPIs Technical Advisors Customer Experience 324

Roman Pichler

MAY 4, 2022

Listen to this article: [link]. This team consists of a product owner , a Scrum Master , and several developers, which are also known as development team. Forming such a team connects the person in charge of the product—the product owner—with the people who design, architect, program, test, and document the solution—the developers.

Product Research 350

Product Research Agile User Testing Framework 350

Roman Pichler

DECEMBER 6, 2022

Listen to the audio version of this article: [link]. Product success is not something you can achieve on your own as a product manager or Scrum product owner. The influence you exercise should therefore be a positive one, see my article Should Product People be Servant-Leaders? Get to know people.

Leadership 334

Leadership Technical Review User Testing Reporting Tools 334

Roman Pichler

FEBRUARY 9, 2022

Listen to this article: [link]. While the role is discussed in many books and articles, I find that it is still not always correctly understood. What’s more, it’s not uncommon in my experience that product owners have to do their job without the support of a Scrum Master or agile coach. What the Scrum Master Should Do.

Reporting Tools 369

Reporting Tools Weak Development Team Feedback Software Product Research 369

Roman Pichler

SEPTEMBER 7, 2021

Listen to this article: [link]. Goal-oriented (a.k.a. Traditionally, product roadmaps are output-focussed plans that map features like registration, search, and reporting onto a timeline. The goals state the specific value a product is likely to create and therefore communicate why it is worthwhile to progress it.

Roadmap 322

Roadmap Weak Development Team Customer Experience User Testing 322

Roman Pichler

JUNE 10, 2024

Listen to the audio version of this article: [link] Traditional vs Outcome-based Roadmaps Before I share the four steps, let me briefly describe the main differences between a traditional, feature- and an outcome-based product roadmap. A traditional roadmap is essentially a list of features, which are mapped onto a timeline.

Roadmap 241

Roadmap User Testing Workshop Customer Experience 241

Userpilot

SEPTEMBER 28, 2022

Setting smart product goals is a vital skill for any sensible SaaS owner or product manager to get right. In this article, we’re going to explore what makes an effective product goal, the difference between goals and product initiatives, how to set them and make them work with your product backlog, and more.

Product Goals 98

Product Goals Feedback Software Customer Feedback User Testing 98

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators. Less is More.

Feedback Software 285

Feedback Software Analytic Tools Data Visualization Research Software 285

Folding Burritos

DECEMBER 4, 2019

Tying it back to our “pyramid” or “tree”, it looks like this: I have to thank Rich Mironov for these ideas, which come from a couple of great articles of his. Do we want to work on multiple product goals at once? It forces us to think about our choices and where we want to spend our time on. Which ones?

Customer Experience 585

Customer Experience Research Software Product Research User Testing 585

Roman Pichler

AUGUST 17, 2021

Listen to this article: [link]. What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. You can think of it as a big, hairy, audacious goal (BHAG) —or a moon shot—that inspires people and offers continued guidance for the next five to ten years.

Vision 340

Vision Customer Experience User Testing Product Strategy 340

Roman Pichler

MAY 11, 2021

At the same token, ignoring the stakeholders or excluding them from important product decisions is not helpful either. Instead, you should engage the stakeholders, leverage their expertise, and generate as much buy-in as possible , as I explain in more detail in my article “ Stakeholder Management Tips for Product People.”

Weak Development Team 366

Weak Development Team Product Research User Testing Customer Experience 366

Roman Pichler

NOVEMBER 6, 2023

Listen to the audio version of this article: [link] Leading as the Person in Charge of the Product When you hear the term leadership , you might first and foremost think of a senior manager like the head of product, Director of Product Management, VP of Product, or Chief Product Officer.[

Leadership 318

Leadership Customer Feedback Construction User Testing 318

Roman Pichler

JUNE 7, 2022

Listen to this article: [link]. 1 No Product KPIs. To achieve this, refer to the needs and business goals stated in the product strategy and the product goals on the product roadmap. Then ask yourself how you can tell that these goals have been met.

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KPI Data Visualization Weak Development Team Customer Feedback 338

The Product Guy

MARCH 30, 2018

I also made a point of involving our sales and marketing team in product discussions, and attending regular calls with our clients. This article is dedicated to how I go about including these activities in my routine, and some tools and strategies that work for me. The matrix scores these ideas against your company and product goals.

User Testing 299

User Testing Feedback Software Research Software Customer Experience 299

Product Talk

FEBRUARY 14, 2024

When they read Continuous Discovery Habits , Tali says she found the methods both inspiring and practical and she started by mapping opportunity solution trees: “It raised so many questions about the business goals and the product goals. There isn’t always one way of mapping a tree,” says Tali.

Analytic Tools 315

Analytic Tools Research Software Product Research User Testing 315

Roman Pichler

APRIL 5, 2022

Listen to this article: [link]. For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. 1 Set an Objective.

Product Manager 318

Product Manager Product Management Weak Development Team User Testing 318

Roman Pichler

JANUARY 12, 2021

If you believe, however, that it would be impossible for you to say no to John, then this may indicate that you are not properly empowered, that you lack the authority and respect required to be in charge of the product and be responsible for its success. If that’s the case, explore how you can strengthen your product leadership.

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Weak Development Team Customer Experience Reporting Tools Leadership 383

Intercom, Inc.

OCTOBER 18, 2021

Deciding on those questions requires a collaborative partnership between analyst and product development team, instead of the more traditional stakeholder-resource relationship. This means changes to the product can be informed – or even led by – the insights gained from exploring the data framed by these metrics.

Data Visualization 269

Data Visualization Analytic Tools User Testing Customer Experience 269

Roman Pichler

JUNE 1, 2020

A stakeholder is anyone who has a stake in your product, who is affected by it, or who shows an interest in the offering. While this definition includes users and customers, I use the term in this article to refer to the internal business stakeholders. Build Trust. Ask the Scrum Master to help you build a stakeholder community.

Weak Development Team 348

Weak Development Team Product Research Customer Experience Workshop 348

Roman Pichler

DECEMBER 4, 2018

As the person in charge of the product, you may not be terribly concerned about how clean and well-structured the code is. The messier the code and the less modular the architecture is, the longer it takes and the more expensive it is to change your product. Preventing Technical Debt.

Feedback Software 277

Feedback Software User Testing Customer Experience Weak Development Team 277

Roman Pichler

APRIL 13, 2021

Listen to this article: [link]. Key performance indicators (KPIs) are metrics that measure how your product is doing. Effective KPIs help you understand if your product is creating the desired value for the users, the customers, and the business. Without KPIs, you end up guessing how well your product is performing.

Feedback Software 156

Feedback Software Analytic Tools Data Visualization Research Software 156

Bain Public

MARCH 30, 2020

Nearly all Product Managers are now exposed to high-level business objectives and strategies and are challenged by the growing demands on time and responsibilities. Here’s a list of our product-centric articles that our contributors published. Originally published by Loren O'Brien-Egesborg Any company + product manager ?

Article 52

Article User Testing Consulting B2B 52

Roman Pichler

JULY 6, 2021

Carrying out the relevant product discovery work and taking into account product ethics. Creating and validating a product strategy including market and user research. Developing a product roadmap and setting realistic product goals/outcomes.

User Testing 348

User Testing Product Research Weak Development Team Customer Experience 348

Roman Pichler

DECEMBER 1, 2020

Listen to this article: [link]. OKRs are a method for setting and tracking goals. Figure 2 contains a set of cascading goals: vision, user and business goals, product goals, and sprint goals. The vision guides the user and business goals, which are contained in the product strategy.

Product Manager 156

Product Manager Product Management Management Management 156

Roman Pichler

SEPTEMBER 7, 2021

Listen to this article: [link]. Goal-oriented (a.k.a. Traditionally, product roadmaps are output-focussed plans that map features like registration, search, and reporting onto a timeline. The goals state the specific value a product is likely to create and therefore communicate why it is worthwhile to progress it.

Roadmap 156

Roadmap Weak Development Team Customer Experience User Testing 156

Roman Pichler

MAY 11, 2021

Listen to this article: [link]. Myth #1: The product owner must ensure that the stakeholders are satisfied. At the same token, ignoring the stakeholders or excluding them from important product decisions is not helpful either. The following picture summarises the difference between the Scrum and SAFe product owner roles.

Weak Development Team 156

Weak Development Team Product Research User Testing Customer Experience 156

Product Innovation Educators

AUGUST 19, 2016

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers, developers, and innovators be heroes. Another reminder why new products need a workable business model. Products (wrongly) get created this way – product first, customer second, revenue third.

Data Visualization 127

Data Visualization Weak Development Team Customer Feedback Research Software 127

Product Talk

JUNE 21, 2023

Defining Outcomes has been the most impactful aspect of continuous discovery for me, both in terms of my involvement with the course content and also because I really enjoy helping businesses break down revenue outcomes or corporate outcomes into product goals and then setting targets against product goals.

Product Research 242

Product Research User Testing Research Software Customer Experience 242