This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The best productlaunches are like the cream cheese frosting on a decadent chocolate cake! enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. All good, right?
Photo by Denise Jans on Unsplash There is a misconception that building a roadmap will define a product’s future. But a roadmap doesn’t create a clear view of the future. Your vision of the future should bring clarity to your roadmap. So why build a roadmap at all? Select a reasonable time range for the roadmap.
What do you need to successfully navigate the different productlaunch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A productlaunch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market.
What does the productlaunch manager do? Does your organization really need such a role if you already have a product manager ? These are just a couple of questions we’re exploring in the articles so if that’s what you’re after, you’re in the right place. What is a productlaunch manager?
A productlaunch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several productlaunches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.
There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a productlaunch plan. If you get your productlaunch plan wrong, all the hard work and effort of building your product might be for nothing. What is a productlaunch plan?
How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. This article dives into what a marketing roadmap is and how you can build yours effectively.
Typically, there are two big phases in bringing a product from vision to launch: planning and execution. Planning includes the product vision, strategy, and roadmap. How do you set the vision, strategy, and roadmap? Finally we write the roadmap for year one. At what cadence do you do that?
In fact, in my experience, a close partnership between PMM and CS throughout the productlaunch process is one of the secrets to a truly exceptional productlaunch. The best launches never catch high-value customers or power users off guard. Productlaunches will inevitably introduce change.
We’ve just wrapped up another edition of New at Intercom to share our fall 2022 productlaunch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. We’ve also updated how article suggestions work.
Easily track key business events like funding events, productlaunches, or partnerships. Today, we’re excited to announce a new Leo skill that lets you easily track key business events like funding events, productlaunches, or partnerships. ProductLaunches. GET LEO NOW. You are In Control.
In product management , a productlaunch timeline serves as a roadmap to ensure a well-structured and successful product release. So in this article, let’s review a productlaunch checklist to help you prepare a solid campaign that gets traction and sows the seeds for consistent growth.
Understanding the salary landscape for productlaunch managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A productlaunch manager is a professional overseeing the efforts to introduce new products to the market. Let’s get started! Let’s get started!
The period marks all that time and effort spent developing the product. But not all productlaunches are created equal, and they’re not the same as introducing a new feature. There’s a significant difference in the goals and objectives for different types of productlaunches. Category-creating productlaunch.
ProductRoadmaps are some of the most important product tools. Learn how to create your productroadmap in 2019, including 5 templates you can get inspiration from. Roadmapping is one of the unsung heroes in the product arena. Perfect your roadmapping skills by learning from the examples below!
The ugly truth is productlaunches are a messy business. There are launch activities to track, expectations to manage, and stakeholders to hold accountable. Product teams carry this burden alone without the help of proper tooling for far too long. The Launch Checklist: Manage the launch strategy, not the work.
Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a productlaunch can significantly succeed your business. So, how do you go about launching a product successfully? Define your goals and objectives.
Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers, developers, and innovators be heroes. . Yep, product management is hip and the world knows it! Here is another short article sharing the importance of the role: [link]. Get the Product Mastery Roadmap and….
A solid ProductRoadmap will help you efficiently and systematically achieve the necessary steps to a successful ProductLaunch. If you had to use 1 word to sum up what PMs do, most PMs I know would likely pick “ProductRoadmap”. Okay that’s technically 2, but you get the drift.)
What are the different types of product managers? This is the key question this article discusses, so if you’re after the answer, you’re in the right place! We also look at the levels of seniority among product managers as well as the skills they need to lead successful teams and build products that delight customers.
ProductPlan integrations help your team extend the value of your roadmapping app. The integrations help you automate the flow of data across your most essential product management tools. Your Roadmap Doesn’t Exist in a Vacuum. We built the ProductPlan roadmapping app to simplify product management.
If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!
Roadmapping is one of the unsung heroes in the product arena. While the initial brainstorming and launch are celebrated as proof of the genius’ of individual PMs, charting your course should also be considered one of the genuinely epic moments. That said, a ProductRoadmap is a good tool to actually anticipate mistakes.
Read five steps to a winning product strategy. ProductRoadmap. Next comes the productroadmap. Keep in mind that the roadmap should stay high-level and strategically focused. Read why a top-down product strategy is the best way to plan your roadmap. Product planning. Product strategy.
The Benefits of Adding More ProductRoadmap Viewers in ProductPlan. Product leaders across industries—software, finance, and healthcare—want a centralized location to house product initiatives and updates. As a product professional, your productroadmap is your single source of truth.
In this article, we’ll show you how to use Leo to: Track your competitors and their strategic moves Stay ahead of consumer trends and insights Scout technical innovation Identify business development opportunities. In our example, we use a Company and Strategic Move Leo Concept to track all information about Amazon’s productlaunches.
Product Management. /. Product Strategy. / Why the Most Forward-Thinking Product Teams Work Backwards. For example, 90% of Amazon Web Services roadmap is driven by broad customer requests , indicating advance knowledge of a clear demand. ROADMAP TEMPLATES ProductRoadmap. Multiple ProductRoadmap.
Product Management. /. Product Strategy. / 7 Project Management Principles Product Managers Can Learn From. 7 Project Management Principles Product Managers Can Learn From. Before you can take action on any of these, you need to determine your product’s big-picture strategy and objectives. Try it Free. Enterprise.
Roadmaps. / Why Most Outcome-Based Roadmaps Fail (and How to Keep Yours From Doing the Same). An outcome-based roadmap sounds like a good idea. Instead of a long list of context-free features and enhancements the roadmap… Read → How to Choose the Right Feature Prioritization Framework. Multiple ProductRoadmap.
The introduction of new features, products, and services is a crucial component of any company’s lifeblood — and a key driver for growth. A recent article by McKinsey & Company noted that, across all industries, more than 25% of total revenue and profit stems from new productlaunches.
This article covers everything you need to know about assembling the right team and ensuring they collaborate well to achieve desired results. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Product manager Product managers are fondly called the CEO of the product.
Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!
Product management is equal parts art and science – and it’s vital to the success of your SaaS. Product teams need to have a combination of hard and soft skills to succeed: technical knowledge , communication, leadership, strategic thinking, and empathy. A productroadmap is a visual representation of those concepts.
Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. In this article, we will cover the key responsibilities of PMMs, as well as discuss the skills needed to succeed in this role. But what exactly does this entail?
What does the product management process involve? Why is it important for product managers to follow them? These are just a couple of the questions that we are going to tackle in this article, so grab a beverage of your choice, find a comfy spot, and let’s dive in! 4: Roadmapping. #5: 6: Product development. #7:
Keeping up with topics and trends you care about within a sea of articles can be overwhelming and time-consuming. With Leo, instead of spending hours going through hundreds of articles every day, you can free your mind, focus on what matters, and save time. Leo’s skills let him read and analyze articles. GET LEO NOW.
Roadmaps. / How Product Managers can Leverage All-Hands Meetings to Foster Alignment. How Product Managers can Leverage All-Hands Meetings to Foster Alignment. Why Most Outcome-Based Roadmaps Fail (and How to Keep Yours From Doing the Same). An outcome-based roadmap sounds like a good idea. Agile Roadmap.
Extra credit for folks who use this opportunity to tell me something about me (mutual friends we have, common past employers, congrats on a productlaunch, etc) to indicate they did their homework and researched me prior to the interview. If a role change, why are you now interested in becoming a product manager?
And that’s how I got into product development—I was beta testing, writing documentation, spec’ing out new features, and learning a lot about technology and hardware, networking, software, processing, clients, all sorts of things. Then I moved into different product management roles within Meyer Sound and other productlaunches.
After all, product managers have different duties and tasks depending on their organization and industry. That said, product managers have the same responsibilities. They work with typical product management software and also manage the productroadmap as well as the product team.
Whether it’s announcing a new productlaunch, offering exclusive discounts, sharing relevant content, or just checking on customer sentiment, apps enable you to stay connected and top-of-mind with your audience. JetBlue ’s Product team uses Alchemer Mobile to make better decisions about features they add to the app.
In today’s ultra-competitive landscape, your product development strategy is a roadmap that helps you navigate the journey from product idea to market success. In this article, we present a product manager’s guide to creating and successfully executing a product development strategy.
For example, product managers must translate customer insights and prioritize them in the productroadmap. When product operations managers handle this important paperwork, product managers have the information they need to prioritize and build a roadmap. Coordinating with product marketing and sales.
Want to advance your career in product management or find top talent for your team? This article shares exciting product manager roles focused on Product-Led Growth (PLG) and showcases standout candidates in the field. Recommended product manager job openings in the PLG field Looking for a job in PLG companies?
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content