25 must-read product management articles

Roadmunk

Throughout my career as both a product manager and startup founder, there’s been one severely underrated skill I credit for much of my success—and that’s reading. This list is not the be all end all; there are countless ‘must-read’ articles for PMs.

Startup marketing: strategies for year one

Inside Intercom

The most important tasks for any early stage startup are to write code and talk to users. Founding a startup is a lot like this. I didn’t have a perfectly mapped out startup marketing strategy. Writing articles about how to run a SaaS business , how to scale a SaaS business , how to grow your audience and how to pick your features was the best way to reach our audience – people working in small SaaS companies like Intercom.

33 Amazing Articles Every Product Manager Must Read

Hutwork

Magazine reports that most CEOs read at least a book a week, and this doesn’t include blogs, articles, podcasts, and videos they devour, too. Regardless, the following articles are a must-read for anyone concerned with rolling out the best product in each iteration. Here are the top 33 most amazing product management articles in no specific order. This insightful article from McKinsey & Company talks about today’s product manager evolving into a mini-CEO.

Value Based Pricing for Saas Startup

The Product Coalition

Value Based Pricing for SaaS Startup We don’t make movies to make money, we make money to make more movies.– your startup won’t last long without monetization. This article is written by Olha Mykhoparkina ?—?CMO startup pricing-strategy saas value-based-pricing saas-marketing

It’s Elementary: Startups Gaining Independence

ProductCraft

This is part three of Growing Up is Hard: a series on the stages of startup evolution and how they mimic human development stages. My last article in this series on the growth stages of people and companies left off with.

How important is product management for your startup?

The Product Coalition

So the product management is the only one function that is offering business startups the significant advantages such as in setting up business objectives, targeting markets to deliver measurable products and services, and prioritizing the goals of startups.

Truth needs to be told?—?startups fail because CEOs have lousy bosses

The Product Coalition

startups fail because CEOs have lousy bosses Why do startup fail? you’ll find hundreds of articles, most pointing to the same reasons: No market need Ran out of cash Team problems Pricing/product/business models issues Competition One small problem I have with these reasons.

The Startup Brand Fallacy: Why brand marketing is mostly useless for consumer startups

Andrew Chen

Brand marketing is mostly useless for consumer startups. Startups build a great brand by being successful, finding product market fit and scaling traction, etc. Early startups should opt out of all of this. It’s easy to confuse correlation and causation: If you’re starting a consumer startup, you see successful late stage cos with fawning media coverage, amazing conference speaking slots, celebrities on the cap table, etc.,

Required reading for marketplace startups: The 20 best essays

Andrew Chen

The current generation of marketplace startups has been incredibly successful. We look at a lot of marketplace startups at Andreessen Horowitz @a16z – and we fund a lot of them! The post Required reading for marketplace startups: The 20 best essays appeared first on andrewchen

24 Expert Articles and Resources for Product Managers

UserTesting

Whether you’re working on an early product at a young startup or you’re in charge of a well-established product at a more mature company, it’s your job to satisfy the needs … The post 24 Expert Articles and Resources for Product Managers appeared first on UserTesting Blog. If you’re a product manager, the pressure is on.

Innovate like a startup–and other innovation insights for product managers Nov 3, 2017

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. 12 lessons corporate innovators can learn from startups – aka, how to innovate like a startup. (1)

18 Tax Prep Best Practices for Your Startup

The Product Coalition

This article originally appeared on Paro’s blog. He has worked in the public, private, and non-profit sectors, and his experience extends to small companies and startups. Why is it that so many companies dread the end-of-year tax process?

Innovate like a startup–and other innovation observations for product managers May 11, 2018

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. For larger organizations to create products like a startup, create a Growth Board.

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24 Expert Articles and Resources for Product Managers

UserTesting

Whether you’re working on an early product at a young startup or you’re in charge of a well-established product at a more mature company, it’s your job to satisfy the needs … The post 24 Expert Articles and Resources for Product Managers appeared first on UserTesting Blog. If you’re a product manager, the pressure is on.

8 Keys to Getting Started

Product Management Lessons from the Trenches

all the ingredients of a great startup experience! In a pay-it-forward kind of way, my team and I are sharing what we have learned to-date in a series of posts that hopefully will be useful to you whether you are at a startup or a larger organization.

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Move fast and optimize for the long term

Inside Intercom

How many articles or tweets have you read recommending this functional programming language, that microservices pattern or rewriting in this super new framework? Startups building intercom development Engineering events productivity startups values

9 Startups to Help You Build Your Virtual Economy

Sachin Rekhi

The great news is there are a variety of startups out there waiting to help you! Offerpal has also sought to establish thought leadership in the space, putting together great articles for publishers as well as events to help publishers learn from each other's success. Beyond these existing startups, there are still additional opportunities for startups to build tools to help support the virtual currency ecosystem.

Your bias is showing and you’re blissfully unaware.

The Product Coalition

This article by Gabriel Weinberg, founder of DuckDuckGo provides some great tools. If you’re committed to better communication, you might enjoy my article on becoming a more genuine leader. product-management startup personal-development leadership-development leadership

How great Product Managers contribute to great engineering cultures

The Product Coalition

In a talk that he gave which inspired me to pen this article, John Cutler , Product Advocate at Amplitude, spoke to the reasons that engineers stay. hackathons, for instance, but that’s for another article. entrepreneurship product-management leadership software-development startup

The Problem We Solve is the Question We Ask

Rahul Abhyankar

As the article states, it caused a little panic. Most of us are familiar with what Google has been doing with balloons, but this prompted digging … Continue reading The Problem We Solve is the Question We Ask → Customer Value/JTBD Design Thinking/UX Innovation/Lean Startup Product ManagementJust before 2017 came to an end, a Google Internet connectivity balloon crashed in Kenya and landed in a farm. Fortunately, there was no damage to life or property.

The Misunderstood World of Product Growth

The Product Coalition

If you liked this article check out a few of my others , and feel free to connect with me on Twitter. business entrepreneurship technology startup product-managementGrowth is walking the fine line between innovation and profit, and the risks are often overlooked.

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The Anti-Influencer Marketing Strategy to Grow Your Community

Amplitude

When I started Quibb , which just shut down last month, I wanted a place where tech and product people could find meaningful articles, read them, and start great conversations with other people in their field. Product Development Startup Lessons Product Innovator Series

Want Better Product Managers? Throw Them In at the Deep End

Mind the Product

The article suggested that “product people (especially those in Europe) are weak commercially”, which “can lead to bad assumptions, particularly in more complex environments”. Product Management Career Product Management Skills Cross-Functional Team Lean Startup product manager

Run Less Software

Inside Intercom

Innovative startups. The first army are innovative startups. In 1963 Peter Drucker published his article, Managing for Business Effectiveness , where he said: “There is surely nothing quite so useless as doing with great efficiency what should not be done at all.”.

The Product Pragmatist

The Product Coalition

Recent studies have shown that reaching goals is a common problem: 75% of venture-backed startups fail ?—?These If you liked this article check out a few of my others , and feel free to connect with me on Twitter. product-management entrepreneurship technology startup business

What Can We Learn From The $400 Juicer That’s Supposedly Destroying Silicon Valley?

Rahul Abhyankar

The BusinessInsider article The evidence is piling up – Silicon Valley is being destroyed seems to have riled up a lot of people. → Innovation/Lean StartupPeople are at a loss to understand how could the fabled VCs of Silicon Valley invest $120 million in a company that makes a juicer. People are wondering incredulously, there’s an app for that?! … Continue reading What Can We Learn From The $400 Juicer That’s Supposedly Destroying Silicon Valley?

NebraskaProduct 2018 | Building a Local Product Community

The Product Coalition

Avoid having the presentations be something you could find in a bunch of different Medium articles. startup product-management meetup communityProduct Management is a hard job. That’s no secret.

Lean experiments: Tristan Kromer on better product process

Mind the Product

I spoke to Lean Startup coach Tristan Kromer at Lean Startup Week earlier this month, where he presented a workshop about a “lean experiments toolbox”. He is also editor and primary author of the Real Startup Book and runs lean consulting firm TriKro LLC.

How to hand over your project to another software house? A CEO guide.

The Product Coalition

The following article answer the question how to transfer software development works to another programming team. s article that explores this topic. agile software-development software-outsourcing startup-lessons startup-life

The entrepreneur’s ultimate guide to market research

The Product Coalition

In this article, we’ll take a deep dive to explain; what is market research, why and when to conduct it, and the different types of market research along with how and when to use each. For new startups, market research is a critical key element of any entrepreneur’s business plan.

Making things people want

Inside Intercom

Had they instead focused on the outcome they deliver (bored commuters want to be entertained for short bursts of time with bite-sized articles), then their competitors (Twitter, Facebook, news apps) wouldn’t have been so oblique to them.

Mobile Second: When Desktop is the Right Platform to Focus on First

Mind the Product

In this article, I’ll share the key reasons we took this approach and how we benefited. As a startup on a tight budget we had three key requirements for our development process: Build cheaply – We didn’t know how many release cycles it would take to reach product/market fit.

Deconstructing Being Agile

The Product Coalition

If you liked this article check out a few of my others , and feel free to connect with me on Twitter. business entrepreneurship agile startup technologyHas the spirit of being agile been lost behind a mountain of rules?

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Design leadership as a subversive activity

Inside Intercom

I am not here to deny that videos of Japanese marble runs and Wikipedia articles about Austro-Hungarian con artists are fun. Design design design leadership design process design system startupsDesign management can be a strange beast.

What technological innovation really means for your product and company

The Product Coalition

There is an article published on the MIT Sloan Management Review called “ Five Myths About Digital Transformation ” that uses this business model concept using the example of Uber, that combined existing technologies to meet customers’ needs in a different way.

Understanding direct and indirect competition

Inside Intercom

If you’re wondering how to achieve this, check out our article on marketing using jobs-to-be-done. Sales & Marketing Startups communications competition jobs-to-be-done strategySometimes your customers really want to use your feature or product, but they also want something else that simply isn’t compatible with it. People really want to be slim and healthy, but they also really want soft drinks and fast food.

3 Product Manager job spec requirements that need to go?—?aka Moneyball for Hiring Product Managers

The Product Coalition

1) Requirement: Industry experience Let’s say you’re running a startup in the real estate industry (or any other industry, really). if you enjoyed this article, so others can find it. PS: Thank you to Ivan Teong , Jason Seam and Tina Tran for helping me with drafts of this article.

The 10 best and worst Venn diagrams explaining product management

The Product Coalition

Or we wouldn’t have hundreds of articles about what product managers actually do (let alone all the Quora questions ). How many claps does this article deserve? If you enjoyed this article, feel free to ?? startup product-design product-management product-development product

Empathy First, not Paradigm-First

The Product Coalition

This article is not about finding the right way to describe a paradigm but how purposeful thinking is necessary to circumvent blind-spots in paradigms. machine-learning artificial-intelligence startup entrepreneurship product-management

Better for Business? Size up the Benefits of an MBA

Mind the Product

A couple of years ago an article appeared in the Wall Street Journal and elsewhere which highlighted the growth of product management. I was again surprised by a Quora discussion in which Keith Rabois, a Harvard law graduate and tech angel investor, remarked that he would normally recommend against business school, and that “credentials” are not what they used to be because those in the startup space “normally thrive by ignoring conventions”.