25 must-read product management articles

Roadmunk

Throughout my career as both a product manager and startup founder, there’s been one severely underrated skill I credit for much of my success—and that’s reading. This list is not the be all end all; there are countless ‘must-read’ articles for PMs.

Startup marketing: strategies for year one

Inside Intercom

The most important tasks for any early stage startup are to write code and talk to users. Founding a startup is a lot like this. I didn’t have a perfectly mapped out startup marketing strategy. Writing articles about how to run a SaaS business , how to scale a SaaS business , how to grow your audience and how to pick your features was the best way to reach our audience – people working in small SaaS companies like Intercom.

33 Amazing Articles Every Product Manager Must Read

Hutwork

Magazine reports that most CEOs read at least a book a week, and this doesn’t include blogs, articles, podcasts, and videos they devour, too. Regardless, the following articles are a must-read for anyone concerned with rolling out the best product in each iteration. Here are the top 33 most amazing product management articles in no specific order. This insightful article from McKinsey & Company talks about today’s product manager evolving into a mini-CEO.

How important is product management for your startup?

The Product Coalition

So the product management is the only one function that is offering business startups the significant advantages such as in setting up business objectives, targeting markets to deliver measurable products and services, and prioritizing the goals of startups.

It’s Elementary: Startups Gaining Independence

ProductCraft

This is part three of Growing Up is Hard: a series on the stages of startup evolution and how they mimic human development stages. My last article in this series on the growth stages of people and companies left off with.

Most startups don’t starve, they drown. Here is why, and how to survive.

The Product Coalition

Startups don’t starve, they drown. It was 2010 when I watched the online stream of the Startup Lessons Learned conference, initiated by Eric Ries. At some stage the now famous Shawn Carolan quote came up: Startups don’t starve, they drown. Most startups don’t starve, they drown.

The Startup Brand Fallacy: Why brand marketing is mostly useless for consumer startups

Andrew Chen

Brand marketing is mostly useless for consumer startups. Startups build a great brand by being successful, finding product market fit and scaling traction, etc. Early startups should opt out of all of this. It’s easy to confuse correlation and causation: If you’re starting a consumer startup, you see successful late stage cos with fawning media coverage, amazing conference speaking slots, celebrities on the cap table, etc.,

Innovate like a startup–and other innovation insights for product managers Nov 3, 2017

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. 12 lessons corporate innovators can learn from startups – aka, how to innovate like a startup. (1)

24 Expert Articles and Resources for Product Managers

UserTesting

Whether you’re working on an early product at a young startup or you’re in charge of a well-established product at a more mature company, it’s your job to satisfy the needs … The post 24 Expert Articles and Resources for Product Managers appeared first on UserTesting Blog. If you’re a product manager, the pressure is on.

18 Tax Prep Best Practices for Your Startup

The Product Coalition

This article originally appeared on Paro’s blog. He has worked in the public, private, and non-profit sectors, and his experience extends to small companies and startups. Why is it that so many companies dread the end-of-year tax process?

Innovate like a startup–and other innovation observations for product managers May 11, 2018

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. For larger organizations to create products like a startup, create a Growth Board.

8 Keys to Getting Started

Product Management Lessons from the Trenches

all the ingredients of a great startup experience! In a pay-it-forward kind of way, my team and I are sharing what we have learned to-date in a series of posts that hopefully will be useful to you whether you are at a startup or a larger organization.

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24 Expert Articles and Resources for Product Managers

UserTesting

Whether you’re working on an early product at a young startup or you’re in charge of a well-established product at a more mature company, it’s your job to satisfy the needs … The post 24 Expert Articles and Resources for Product Managers appeared first on UserTesting Blog. If you’re a product manager, the pressure is on.

Move fast and optimize for the long term

Inside Intercom

How many articles or tweets have you read recommending this functional programming language, that microservices pattern or rewriting in this super new framework? Startups building intercom development Engineering events productivity startups values

9 Startups to Help You Build Your Virtual Economy

Sachin Rekhi

The great news is there are a variety of startups out there waiting to help you! Offerpal has also sought to establish thought leadership in the space, putting together great articles for publishers as well as events to help publishers learn from each other's success. Beyond these existing startups, there are still additional opportunities for startups to build tools to help support the virtual currency ecosystem.

Want Better Product Managers? Throw Them In at the Deep End

Mind the Product

The article suggested that “product people (especially those in Europe) are weak commercially”, which “can lead to bad assumptions, particularly in more complex environments”. Product Management Career Product Management Skills Cross-Functional Team Lean Startup product manager

The Product Pragmatist

The Product Coalition

Recent studies have shown that reaching goals is a common problem: 75% of venture-backed startups fail ?—?These If you liked this article check out a few of my others , and feel free to connect with me on Twitter. product-management entrepreneurship technology startup business

The Problem We Solve is the Question We Ask

Rahul Abhyankar

As the article states, it caused a little panic. Most of us are familiar with what Google has been doing with balloons, but this prompted digging … Continue reading The Problem We Solve is the Question We Ask → Customer Value/JTBD Design Thinking/UX Innovation/Lean Startup Product ManagementJust before 2017 came to an end, a Google Internet connectivity balloon crashed in Kenya and landed in a farm. Fortunately, there was no damage to life or property.

The Anti-Influencer Marketing Strategy to Grow Your Community

Amplitude

When I started Quibb , which just shut down last month, I wanted a place where tech and product people could find meaningful articles, read them, and start great conversations with other people in their field. Product Development Startup Lessons Product Innovator Series

Mobile Second: When Desktop is the Right Platform to Focus on First

Mind the Product

In this article, I’ll share the key reasons we took this approach and how we benefited. As a startup on a tight budget we had three key requirements for our development process: Build cheaply – We didn’t know how many release cycles it would take to reach product/market fit.

Run Less Software

Inside Intercom

Innovative startups. The first army are innovative startups. In 1963 Peter Drucker published his article, Managing for Business Effectiveness , where he said: “There is surely nothing quite so useless as doing with great efficiency what should not be done at all.”.

Making things people want

Inside Intercom

Had they instead focused on the outcome they deliver (bored commuters want to be entertained for short bursts of time with bite-sized articles), then their competitors (Twitter, Facebook, news apps) wouldn’t have been so oblique to them.

How to hand over your project to another software house? A CEO guide.

The Product Coalition

The following article answer the question how to transfer software development works to another programming team. s article that explores this topic. agile software-development software-outsourcing startup-lessons startup-life

Empathy First, not Paradigm-First

The Product Coalition

This article is not about finding the right way to describe a paradigm but how purposeful thinking is necessary to circumvent blind-spots in paradigms. machine-learning artificial-intelligence startup entrepreneurship product-management

What technological innovation really means for your product and company

The Product Coalition

There is an article published on the MIT Sloan Management Review called “ Five Myths About Digital Transformation ” that uses this business model concept using the example of Uber, that combined existing technologies to meet customers’ needs in a different way.

What Can We Learn From The $400 Juicer That’s Supposedly Destroying Silicon Valley?

Rahul Abhyankar

The BusinessInsider article The evidence is piling up – Silicon Valley is being destroyed seems to have riled up a lot of people. → Innovation/Lean StartupPeople are at a loss to understand how could the fabled VCs of Silicon Valley invest $120 million in a company that makes a juicer. People are wondering incredulously, there’s an app for that?! … Continue reading What Can We Learn From The $400 Juicer That’s Supposedly Destroying Silicon Valley?

Lean experiments: Tristan Kromer on better product process

Mind the Product

I spoke to Lean Startup coach Tristan Kromer at Lean Startup Week earlier this month, where he presented a workshop about a “lean experiments toolbox”. He is also editor and primary author of the Real Startup Book and runs lean consulting firm TriKro LLC.

Deconstructing Being Agile

The Product Coalition

If you liked this article check out a few of my others , and feel free to connect with me on Twitter. business entrepreneurship agile startup technologyHas the spirit of being agile been lost behind a mountain of rules?

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The entrepreneur’s ultimate guide to market research

The Product Coalition

In this article, we’ll take a deep dive to explain; what is market research, why and when to conduct it, and the different types of market research along with how and when to use each. For new startups, market research is a critical key element of any entrepreneur’s business plan.

Design leadership as a subversive activity

Inside Intercom

I am not here to deny that videos of Japanese marble runs and Wikipedia articles about Austro-Hungarian con artists are fun. Design design design leadership design process design system startupsDesign management can be a strange beast.

Understanding direct and indirect competition

Inside Intercom

If you’re wondering how to achieve this, check out our article on marketing using jobs-to-be-done. Sales & Marketing Startups communications competition jobs-to-be-done strategySometimes your customers really want to use your feature or product, but they also want something else that simply isn’t compatible with it. People really want to be slim and healthy, but they also really want soft drinks and fast food.

3 Product Manager job spec requirements that need to go?—?aka Moneyball for Hiring Product Managers

The Product Coalition

1) Requirement: Industry experience Let’s say you’re running a startup in the real estate industry (or any other industry, really). if you enjoyed this article, so others can find it. PS: Thank you to Ivan Teong , Jason Seam and Tina Tran for helping me with drafts of this article.

Better for Business? Size up the Benefits of an MBA

Mind the Product

A couple of years ago an article appeared in the Wall Street Journal and elsewhere which highlighted the growth of product management. I was again surprised by a Quora discussion in which Keith Rabois, a Harvard law graduate and tech angel investor, remarked that he would normally recommend against business school, and that “credentials” are not what they used to be because those in the startup space “normally thrive by ignoring conventions”.

Problem Finder vs Problem Solver

The Product Coalition

Tuck School of Business Professor Vijay Govindarajan writes in his article Stop Saying Big Companies Can’t Innovate that “past success can trap companies into believing what they have done is a blueprint for what they should do”.

The 10 best and worst Venn diagrams explaining product management

The Product Coalition

Or we wouldn’t have hundreds of articles about what product managers actually do (let alone all the Quora questions ). How many claps does this article deserve? If you enjoyed this article, feel free to ?? startup product-design product-management product-development product

Simplifying User Feedback

The Product Coalition

is only free for small startups. If you liked this article check out a few of my others , feel free to connect with me on Twitter , and make sure to leave a clap below so others can find it too! business entrepreneurship product-management startup technology

Product Case Study: ESPN’s Draft Lobby Redesign

The Product Coalition

A quick primer on fantasy football I’m going to take a moment to explain the basics for those product fans who aren’t intimately familiar with fantasy football, but the rest of the article is going to assume some familiarity with fantasy football drafting.

How people will find your product

The Product Coalition

Photo by Denys Nevozhai on Unsplash Defining of how people will get in touch with your product is something every startup should do very early on. I send out new articles and updates on my personal mailing list and on Messenger.

The Product Management Reading Essentials

The Product Coalition

The Lean Startup, by Eric Ries Don’t let the name fool you, this book is not just for garage-bound startups. reading product-development lean-startup product-managementWho to read when you’re getting started At it’s heart, building software product is a simple thing.

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Three Keys to Launching Your Product in New Markets

The Product Coalition

For example, the cost of mobile data in South Africa is high on an absolute basis (I refer to Fin24’s article as my reference point). startup product-management international growth

Running Lean Is Bad For Business

The Product Coalition

Libby Maurer wrote an article titled, Why UX Research Is Business Research where she includes a great example of this challenge – “The head of Marcom wants to extend the use of our product by adopting the video platform. Scott Brinker does a brilliant job of demonstrating this in a recent article he published. Maurer wrote another great article, How to Fix Enterprise UX: Find Your 99%. Thanks to Joe Cimino who brought these articles to my attention.

5+ ways to boost conversion rates with qualitative analytics

The Product Coalition

This article was originally published on SmartInsights. product-management startup marketing mobile-marketing uxMarketers can use qualitative app analytics to investigate the real reasons for falling conversion rates Are your mobile app’s conversion rates breaking your heart?

It is time to talk about Product Leadership

The Product Coalition

It has been a while since the term Product Leadership has gained widespread adoption in blogs, articles and even books. I hope this article was helpful to deepen your understanding about Product Leadership and why it is crucial for companies in our current competitive market.