Gainsight

AUGUST 11, 2021

During the Pulse Everywhere , the All-Access VIP Pass included a Live Unplugged session with best-selling author of “Crossing the Chasm,” Geoffrey Moore , in conversation with CEO Nick Mehta. As a startup, transformation is your destiny,” Geoffrey began. Transformation Zone: Geoffrey advised to use this zone sparingly. “We

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Gainsight

AUGUST 3, 2022

Thought leaders such as Aaron Levie , author Geoffrey Moore , Yamini Rangan , Yancey Spruill , Erica Shultz , Raj Sisodia , and more will share their expertise and durable growth strategies. There will be EPIC speakers. Pulse has always been where the best and most inspiring leaders share their diverse perspectives.

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Userpilot

JUNE 3, 2022

Crossing The Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey Moore. Another classic product marketing book , Crossing The Chasm by Geoffrey Moore is especially useful when planning product launches or disruptions into new markets. Crossing The Chasm by Geoffrey Moore.

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Gainsight

APRIL 7, 2022

Speakers such as Maria Martinez, Malcolm Gladwell, and author Geoffrey Moore have shared their expertise with an enthralled audience in the past. Gainsight also likes to think outside the box by bringing in notable speakers who are change leaders in their own field, like actress, producer, and author Mindy Kaling.

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Gainsight

DECEMBER 28, 2022

Business author, speaker, and advisor Geoffrey Moore said, “B2B tech actually has the opportunity to thrive in a downturn if it focuses on solving urgent problems that have a short time to pay back.” Here are our top three secrets from the ebook. Position Customer Success (CS) as an Efficient Growth Engine .

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Gainsight

APRIL 26, 2023

Showstopping Speakers From Geoffrey Moore, Author of Crossing the Chasm, to Aaron Levie, CEO of Box, we’ve been inspired by some of the greatest minds in business. Before we take a walk down memory lane, don’t forget to secure your spot at Pulse 2023 today to help us chart a durable future for CS, SaaS, and beyond.

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Gainsight

APRIL 11, 2023

Ready for a sneak peek of this year’s event? Here’s a look at our Pulse 2023 conference tracks. Stabilizing Revenue in a Downturn by Doubling Down on Retention In today’s economic climate, SaaS companies are having to grapple with a new reality.

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Intercom, Inc.

MARCH 7, 2018

Theoretical physicist Geoffrey West , a leader in urban theory and the scientific modelling of cities, noted in his book Scale that “the job of a city is to facilitate and enhance [the continual exchange of information, goods and money between people] by providing the appropriate infrastructure. to encourage and increase social connectivity”.

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Intercom, Inc.

JANUARY 14, 2019

Geoffrey Keating, Senior Editor ( @geoffreykeating ). Nowadays, with messaging and email becoming the norm for both team and customer communication, the importance of “good writing” is no longer just the concern of wannabe authors, but for all of us. “20 Ads That Shook the World” by James B.

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Business of Software Conference

MARCH 11, 2021

Geoffrey Moore: Understanding the difference between core and context in your business What should you really focus on in your company? Here’s a few that stand out in different ways but this is by no means a ranked list… Product, marketing, strategy, operations and company growth.

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Product Management Unpacked

AUGUST 8, 2018

Strong product strategy and innovation is vital to earn and maintain a competitive edge, but success in the product field can only be achieved by someone who has C-level authority, resources and clout. It’s an organization-wide process that requires cross-silo integration and collaboration. Give ‘product’ a seat at the table.

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Gainsight

MAY 17, 2023

Geoffrey Moore, Speaker and Author of Crossing the Chasm , says we need to flip the script and “do less; accomplish more.” Investors are questioning why higher CSM headcount doesn’t always lead to higher Annual Recurring Revenue (ARR). The bottom line is we need to become more efficient and evolve the way we drive Customer Success.

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Gainsight

OCTOBER 4, 2022

If you would like to learn more about this trend and how you can get ahead of it, we encourage you to read this brilliant new ebook from renowned author and consultant Geoffrey Moore. Do you have the expertise and the capabilities to make the jump?

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Gainsight

AUGUST 26, 2022

Geoffrey Moore , author and consultant, explained that SaaS companies have matured beyond simply developing product features to developing product experiences. During author and investor Nir Eyal’s session, the Product professionals in attendance learned a huge lesson in how to use customer feedback to create sticky features.

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Gainsight

OCTOBER 6, 2022

As best-selling author Geoffrey Moore said in an interview with Gainsight CEO Nick Mehta, “Your product is your best CSM.” . Customer success managers (CSMs) who are keeping up with the times know that they need to forge alliances with their Product teams.

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Userpilot

AUGUST 28, 2022

It was further developed by Geoffrey Moore, the author of Crossing the Chasm. The concept was further explored by Geoffrey Moore in his book Crossing the Chasm where he focused on how to best target each of the five groups. Product adoption is necessary for your business to thrive. Crossing the Chasm.

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Gainsight

JUNE 2, 2022

This year we are excited to have authors, speakers, and business experts Geoffrey Moore , author of Crossing the Chasm and Zone to Win , and Nir Eyal, author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

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Product Bookshelf

MARCH 6, 2016

Software buying cultures mirror Geoffrey Moore’s Technology Adoption Life Cycle phases. ” The authors point out that all innovative products are aimed at early adopters and companies in this business “need to be world class at educating, shaping, and leading a market.” Product failures.

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Userpilot

OCTOBER 4, 2022

Geoffrey A. Moore, an American author, called it the chasm. Only then will they be ready to commit and spend their money. The gap between the early majority and the previous two categories of adopters in terms of how readily they adopt new products is huge.

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Gainsight

JULY 7, 2021

After all, the keynote was Geoffrey Moore, the brilliant author of Crossing the Chasm , one of the first business books I ever read. When Anthony Kennada , a friend and colleague in Phoenix pinged me about attending his company’s first conference on the topic of Customer Success, I jumped at the opportunity to attend.

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Product Bookshelf

JANUARY 24, 2017

After a quick detour on SEO keywords, Fradin dives into the theory of Diffusion of Innovations and Geoffrey Moore’s market adoption cycle. These include process, information management, collaboration, task management, visibility, and authority. From there, Fradin moves on to competitive analysis and positioning.

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The Product Coalition

APRIL 25, 2022

You can either use your own questions or pick questions sets from well known frameworks such as Business Model Canvas, Lean Canvas or Geoffrey Moore’s elevator pitch template. There’s a common challenge among project managers to influencing without authority. Explore is where it gets fun.

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Gainsight

APRIL 23, 2019

In his book, “Crossing the Chasm,” Geoffrey Moore (Pulse 2018 speaker and author) speaks of the bowling alley strategy. . – Guilherme Lopes , co-founder at RD Station. Hyper-focusing your production efforts on one persona can be more efficient and effective in the long run.

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The Product Coalition

OCTOBER 9, 2018

In the parlance of the famous consultant and author Geoffrey A. The Video Rental market came to be an essential part of the VCR player ecosystem and started to fuel growth from 1978. VHS started to edge away from Betamax in 1980 and sped away exponentially from 1984.

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Userpilot

JUNE 25, 2021

There’s a chasm between the second and third stage according to Geoffrey A. Moore, author of Crossing the Chasm. Think of it as a five-course meal—you have to go in order if you want to stuff as much as possible into your belly (or capture as much of the market as possible.). There’s just one catch.

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Userpilot

JUNE 25, 2023

Author: Tiana He, Emilia Korczynska & Kelli Truelove, B2B marketing rockstars from Userpilot , a product adoption platform. Author: Marty Cagan & Chris Jones Reviews: Amazon 4.6/5, Author: Tony Fadell Reviews: Amazon 4.7/5, Author: Jim Kalbach & Michael Schrage Reviews: Amazon 4.5/5, 5, Goodreads 4.32/5

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Userpilot

AUGUST 27, 2020

And this leads to what Geoffrey Moore, in his book “Crossing the Chasm”, calls the Bowling Alley strategy. About the authors: This post was written by Alan Boyce and Aazar Ali Shad, Head of Growth at Userpilot.com. The post Adjacent Users: How to Turn Them Into Your Growth Engine?

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Business of Software Conference

SEPTEMBER 3, 2019

“‘ Crossing the Chasm ‘ by Geoffrey Moore – I first read it 20 years ago and I’m still coming back to bowling pin strategy. He’s one of my favorite authors and so far it’s making a compelling case for the power and science of Psychedelics.” Yes – a lovely slow read.”

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Business of Software Conference

MARCH 30, 2021

Upcoming talk releases include: Jason Fried (CEO/Founder, Basecamp & Hey) on launching Hey April Dunford (Author, Obviously Awesome) on why you should stop selling your product Dharmesh Shah (CTO/Founder, Hubspot) on facing fears as an entrepreneur.

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